Best marketing campaigns from ICODA’s portfolio: token sales, exchanges, wallets, DeFi protocols and online casinos. Each case shows the task, the channels, the timeframe and the result, measured in installs, deposits, stakers, rankings or AI citations.
The cases cover SEO and AI search optimization, reputation management and brand protection, influencer and KOL marketing, PR, Google, Meta and Telegram ads, and community growth on Telegram, Reddit and X.
Crypto SEO and AI SEO for Web3 for exchanges, wallets and token platforms, plus casino SEO for iGaming brands. A new wallet with no brand history reached Google Top 10, and a crypto prop trading firm became the #1 AI recommendation in 90 days.
Online reputation management handles negative search results, weak review ratings and "scam" threads, and Reddit marketing answers those threads where they start. Brand protection pushes copycat sites out of Google. Two online casinos reached 4.1★ on Trustpilot without fake reviews, and 96.6% of 25 Reddit threads for a crypto exchange stayed live.
Crypto influencer marketing on X, YouTube and Telegram for token launches, and influencer marketing for iGaming for casino brands. A Solana meme token reached a $54M market cap with Tier 1 KOLs and a Token2049 activation.
Crypto ad campaigns and casino PPC on Google, Meta and Telegram, where platforms restrict crypto and gambling ads. Before its Binance listing, a token campaign reached 56M impressions and 1M+ clicks. Telegram Ads brought 9,765 bot starts at about 1.54 USDT each.
We build Telegram and X communities from zero or scale them before a launch through social media marketing. A crypto neobank gained 160,000+ Telegram subscribers and $3M in trading volume in 7 days. A Web3 health brand reached 33,000 followers in 30 days without paid followers.
Presales, private rounds and listings run with token sale marketing and supported by crypto PR. One token sale raised $37M. A PR campaign brought Top 10 Google rankings and visibility in ChatGPT, Perplexity and Gemini.
We measure the starting point before planning anything. For an iGaming brand on Reddit, positive sentiment was 41% at the start. For a crypto casino hit by a copycat, the clone's brand name drew 160,000 searches a month in Pakistan alone.
A small budget checks channels, creatives and placements before the main spend. The $37M token sale began with a one-month $7,000 test of ad accounts, sales funnels and hypotheses. An AI token presale validated its Meta Ads creatives within a one-month campaign and returned 8x ROAS.
Budget moves to what works. In Indonesia, Google Ads for a crypto casino ran as a rotation: new campaigns replaced weak or restricted ones, and traffic grew to 81.5K clicks. Telegram Ads kept the bot and channel placements that brought starts and cut the rest, ending at 9,765 bot starts for about 1.54 USDT each.
Results come from the client's analytics, ad accounts, on-chain data and SEO tools, and most cases include screenshots. For a Bitcoin DeFi protocol, we checked new stakers wallet by wallet: 220 verified wallets, no Sybil accounts. Cases from 2021 and earlier describe the market of that time; we keep them as a record.
A marketing case study describes one campaign: the client’s task, the channels and actions, the timeframe and the measured result. Ours include the numbers from analytics, ad accounts or on-chain data, so you can compare them with your own targets.
It depends on the goal. To move a token, use a short burst of influencer marketing: 77 KOL posts in 72 hours took one token up 176%. For a presale, Meta Ads returned 5.74x in one campaign and 8x in another. For steady traffic, use SEO and AI search optimization: a crypto payment platform converted 46% of ChatGPT visitors, against 29% from Google.
Test first, then scale. One project spent $7,000 on a test month to tune ads and messaging, then raised $37M with up to 10x ROMI. A warm community closes a round fast: Locklet’s private sale took 30 minutes, and a BOSAGORA lending round filled in 9 seconds.
SEO still grows traffic in crowded crypto niches. A crypto exchange grew organic traffic 2.7x after a Domain Rating dip. A token-creation platform gained 80% in 3 months and reached Top 3 in Google US for “create a crypto token” queries.
Yes. SEO now covers Google and AI answers, and AI search optimization (GEO) builds on it. For a crypto payment platform, ChatGPT visitors converted at 46% over 30 days, against 29% from Google. On our own site, AI search optimization grew Perplexity traffic by 286% in 8 months.
Google Ads can still work in some markets. In Indonesia, a Google Ads (PPC) campaign for a crypto casino got 1.01M impressions and 81.5K clicks. Organic channels cover the rest: 15 YouTube videos took the #1 Google video spot in 4 weeks, and Quora answers reached page one for 6 of 6 queries in 3 weeks.
Online reputation management starts where players talk: Reddit, review sites and Google. For one iGaming brand, positive Reddit sentiment went from 41% to 82% in 6 weeks. When a copycat cloned a crypto casino, we pushed the clone out of Google in 32 days, and it stayed out for a year.
Most cases are in crypto (exchanges, wallets, token sales, DeFi) and iGaming (crypto casinos). Paid and SEO campaigns ran in Indonesia, India, Malaysia and other Asian markets. If your niche isn’t listed, send us the task and we’ll share the closest case.
The client asked for an NDA. The case keeps the niche, channels and figures and leaves out the brand name.
Budgets depend on the channel and the market. Some cases state the spend: the $37M token sale started with a $7,000 test month, and the Telegram Ads case spent about 15,000 USDT on media. To estimate your budget, use the pricing calculator.
It depends on the channel. 77 KOL posts landed in 72 hours, a clone casino left Google in 32 days, a Reddit narrative turned in 6 weeks, and a token-creation platform’s organic traffic grew 80% in 3 months.
