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Crypto & Web3 Advertising Agency: PPC, Paid Social and Crypto Ad Networks

ICODA is a crypto PPC agency. We run Google, Meta, TikTok, X, Telegram and crypto-network ads for exchanges, tokens, wallets and Web3 products, from account setup and creatives to tracking and weekly reports.

5,090

installs from 5 paid platforms for a crypto wallet

81.5K

Google Ads clicks for a crypto casino in Indonesia

5.74

ROAS on $10.4K Meta spend for a token presale

Break free from traditional iGaming marketing. Drive growth with a proven casino marketing agency. Contact trusted experts today.

What You Get from a Crypto PPC Agency

Paid crypto traffic that you can trace to a signup, install or deposit.

  • What We Do

    We plan, launch and optimize paid campaigns on Google, Meta, TikTok, X, Telegram, Unity Ads, crypto ad networks and in-app or push placements. We also produce the creatives and landing pages and set up tracking, so you see cost per install, signup or deposit, not only clicks.
  • Who It Is For

    Exchanges and DEXs, token and presale teams, wallets, DeFi protocols, NFT and gaming projects, Web3 SaaS. Agencies can buy campaign delivery from us white-label.
  • What Is Included and How Fast

    Strategy, account setup, creatives, landing pages, tracking, weekly and monthly reports. Setup takes about 2 weeks on Google, Meta and X and about 1 week on crypto ad networks. The first month is testing, then we scale what wins.

Six Problems That Stall Crypto Ad Campaigns

A blockchain advertising agency has to solve these before a campaign pays back.

Platform Bans & Advertising Restrictions
Google, X, and Meta heavily restrict crypto advertising, leading to immediate account bans and wasted budget. Our proven moderation bypass methods and compliant landing pages ensure your campaigns run successfully on restricted platforms.
High CPCs & Poor Conversion Rates
Generic crypto ads face inflated costs and low-quality traffic that doesn’t convert. We optimize campaigns for crypto-specific audiences using proven creatives and targeting strategies that deliver qualified users at competitive rates.
Complex Compliance Requirements
Crypto projects must navigate constantly changing advertising policies across multiple platforms. Our compliance expertise ensures campaigns meet platform guidelines while maintaining effective messaging and avoiding costly violations.
Wasted Budget on Unqualified Traffic
Most agencies drive traffic that doesn’t understand crypto or lacks investment intent. Our targeting focuses on qualified crypto enthusiasts, DeFi users, and active investors who are ready to engage with your project.
Lack of Crypto-Specific Creative Assets
Generic ad creatives fail to resonate with crypto audiences and often trigger platform moderation. We create crypto-optimized banners, videos, and copy that speak directly to blockchain users while maintaining platform compliance.
Time-Consuming Setup & Optimization
Managing multi-platform campaigns requires constant monitoring, testing, and optimization expertise that most teams lack. Our fully managed service handles everything from account setup to daily optimization and performance reporting.

Crypto Advertising Channels We Run

Not Sure Which Channel Fits?

ICODA picks channels by your product and target countries, then tests two or three in the first month.

Crypto Ad Platform Policies at a Glance

What Google, Meta, TikTok, X and Telegram ask from crypto advertisers. Crypto exchange advertising has the strictest rules. Crypto ad networks set their own, so we check each network before booking.

Platform What Is Restricted Official Rule Moderation Risk How We Handle It
Google Ads Exchanges, software and hardware wallets, coin trusts Google certification plus a local licence in listed countries, e.g. FCA (UK), MiCA (EU), VARA (UAE) High Account setup, compliant landing page, ad structure built for moderation
Meta Exchanges, trading platforms, staking, lending Written permission and a recognized licence, e.g. FinCEN MSB (US) High Account structure and creatives built around the policy
TikTok Exchanges and trading platforms. Crypto ads are not allowed in some markets Local licence, TikTok sales-rep approval, 18+ audience High Small test budgets, market-by-market targeting
X Ads ICOs, IEOs and mining are banned. Exchanges, wallets and staking are restricted by country Prior authorization from X and a country licence. Education and smart contracts need no licence Medium Content and targeting planned inside the limits
Telegram Ads Gambling and deceptive financial offers. Crypto is not named, ads go through moderation An ad that passes review: clear landing page, no get-rich claims Medium Placement-level targeting, creatives checked before launch
Google Ads
High
What Is Restricted Exchanges, software and hardware wallets, coin trusts Official Rule Google certification plus a local licence in listed countries, e.g. FCA (UK), MiCA (EU), VARA (UAE) How We Handle It Account setup, compliant landing page, ad structure built for moderation
Meta
High
What Is Restricted Exchanges, trading platforms, staking, lending Official Rule Written permission and a recognized licence, e.g. FinCEN MSB (US) How We Handle It Account structure and creatives built around the policy
TikTok
High
What Is Restricted Exchanges and trading platforms. Crypto ads are not allowed in some markets Official Rule Local licence, TikTok sales-rep approval, 18+ audience How We Handle It Small test budgets, market-by-market targeting
X Ads
Medium
What Is Restricted ICOs, IEOs and mining are banned. Exchanges, wallets and staking are restricted by country Official Rule Prior authorization from X and a country licence. Education and smart contracts need no licence How We Handle It Content and targeting planned inside the limits
Telegram Ads
Medium
What Is Restricted Gambling and deceptive financial offers. Crypto is not named, ads go through moderation Official Rule An ad that passes review: clear landing page, no get-rich claims How We Handle It Placement-level targeting, creatives checked before launch

How a Crypto PPC Campaign Runs

Strategy and Account Setup
1
We match your product and target countries to the right platforms, then open and configure the accounts. Setup takes about 2 weeks on Google, Meta and X and about 1 week on crypto ad networks.
Creatives, Tracking and Launch
2
We produce banners, video and copy, build compliant landing pages, connect tracking and launch on small test budgets.
Testing and Scaling
3
The first month tests audiences, creatives and sources. Each week we cut what loses, move budget to what wins, and report CTR, CPC, CPA and ROAS.

Get a Free Traffic Strategy Consultation

Projects We Have Worked With

Built for every crypto traffic goal

Pick your role to see how the engagement is shaped.

What Crypto Founders Say About Us

Eleanor Gaywood

LinkedIn Profile

Director | RootstockCollective

logo-project

Great team, worked to make sure that the strategy suited the business goals. We had to make some tweaks along the way but overall great results.

Roman Aliev

LinkedIn Profile

Product Marketing Manager | Tangem

logo-project

They understood our business, audited our brand in AI search results, and flagged issues we hadn’t considered. The insights were practical and easy to act on. They really know their stuff. We’ll definitely work together again.

Navid Ladani

LinkedIn Profile

Ctrl PR

logo-project

I’ve been working with ICODA for years and have also met their team personally. Very professional, reliable, and easy to work with. Happy with their work and overall experience!

Mark Mayhook, CEO of NeuroTrader, social media profile picture.

Mark Mayhook

LinkedIn Profile

CEO | NeuroTrader AI

logo-project

We worked on attracting users and building my personal brand around AI Trading—which helped me get 4,000 people on the waitlist and save a ton of time. Thanks!

Yevhen Nehuliayev

LinkedIn Profile
logo-project

We collaborated with ICODA during a time-sensitive campaign. The team was very professional and ensured everything was in place on short notice. Their dedication and communication stood out, we felt supported throughout the entire process. We especially appreciated their ability to adapt quickly and meet tight deadlines. Many thanks to the ICODA team from Gunzilla team!

Valerii Brizhatiuk

LinkedIn Profile
logo-project

Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

LinkedIn Profile
logo-project

Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

LinkedIn Profile
logo-project

ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

LinkedIn Profile
logo-project

We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

LinkedIn Profile
logo-project

ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

LinkedIn Profile
logo-project

ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

LinkedIn Profile
logo-project

A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

LinkedIn Profile
logo-project

ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O’Connor

LinkedIn Profile
logo-project

ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile
logo-project

ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business’s growth.

Vid David Mihelic

LinkedIn Profile
logo-project

ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

LinkedIn Profile
logo-project

We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA’s know-how and professionalism in entering this specific market.

Charlie Bussat

LinkedIn Profile
logo-project

We’ve tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We’ll definitely work again with Vlad and his team.

Terry Na

LinkedIn Profile
logo-project

Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile
logo-project

I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

LinkedIn Profile
logo-project

Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

Frequently Asked Questions about Crypto PPC

Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or telegram.

A crypto PPC agency, also called a cryptocurrency advertising agency, plans, launches and optimizes paid ads for crypto products. It also handles what makes crypto different: platform moderation, compliant landing pages and conversion tracking. You get one team for Google, Meta, X, Telegram and crypto networks, and reports on cost per signup, install or deposit.

The price depends on your scope: which platforms you run, which countries you target and how much creative work the project needs. Media budget goes to the platforms and is billed separately from our fee. To get a custom quote for your project type, goals and budget, use our marketing cost calculator.

We manage campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, X (Twitter), Telegram Ads, Unity Ads, and specialized crypto ad networks. Each platform requires different strategies for crypto projects, and we have proven methods for success on all major advertising channels that crypto projects need to reach their target audiences.

Setup takes about 2 weeks on Google, Meta and X and about 1 week on crypto ad networks. The first month is testing, and reliable cost-per-result numbers usually appear by its end. Scaling starts after that, once we know which audiences and creatives win.

Both platforms restrict them. Officially, Google requires certification for exchanges and wallets plus a local licence in the countries it lists, for example FCA registration in the UK or MiCA authorization in the EU. Meta requires written permission and proof of a recognized licence. Education, news and NFT ads fall outside the Meta rule. ICODA builds the account structure, landing pages and ad wording so campaigns run within moderation, and we pick the first countries and formats with that in mind.

Start with PPC if you need users or sales within weeks, such as a presale, a listing or a launch. Start with SEO and PR if you can wait months for cheaper traffic later. Most projects use both: paid for the launch window, organic for what stays after the budget stops. We run crypto SEO and crypto PR for the second part.

We use a multi-layered approach including account optimization, compliant landing pages, and strategic content structuring. Our methods involve creating crypto-compliant campaigns that follow platform guidelines while still effectively promoting blockchain projects. We also utilize account warming techniques and have developed proven workflows for passing moderation.

We stay current with all platform policy changes and have developed compliant messaging frameworks for crypto projects. Our approach includes creating appropriate landing pages, using approved terminology, and structuring campaigns to meet platform requirements while maintaining effective marketing messages.

Yes, we provide complete creative production including banner design, video creation, ad copy, and compliant landing pages. Our creative team understands crypto audiences and platform requirements, ensuring all materials are optimized for both conversion and compliance with advertising policies.

Plan a media budget that lets us test at least two channels for a full month, because the first month goes to finding what works. Our fee is separate from media spend and depends on the number of platforms we manage. We recommend a specific amount once we know your goals and target countries.

Yes. ICODA sends weekly and monthly reports with CTR, CPC, CPA, ROAS and conversion tracking, plus platform-specific insights and the changes we recommend for the next period.

Feel free to contact us

We are the team of experts that will support your business at all stages