ICODA is a crypto PPC agency. We run Google, Meta, TikTok, X, Telegram and crypto-network ads for exchanges, tokens, wallets and Web3 products, from account setup and creatives to tracking and weekly reports.
installs from 5 paid platforms for a crypto wallet
Google Ads clicks for a crypto casino in Indonesia
ROAS on $10.4K Meta spend for a token presale
Paid crypto traffic that you can trace to a signup, install or deposit.
Four campaigns on four setups: Telegram Ads, Google Ads, Meta Ads and a five-platform wallet launch.
A blockchain advertising agency has to solve these before a campaign pays back.
What Google, Meta, TikTok, X and Telegram ask from crypto advertisers. Crypto exchange advertising has the strictest rules. Crypto ad networks set their own, so we check each network before booking.
| Platform | What Is Restricted | Official Rule | Moderation Risk | How We Handle It |
|---|---|---|---|---|
| Google Ads | Exchanges, software and hardware wallets, coin trusts | Google certification plus a local licence in listed countries, e.g. FCA (UK), MiCA (EU), VARA (UAE) | High | Account setup, compliant landing page, ad structure built for moderation |
| Meta | Exchanges, trading platforms, staking, lending | Written permission and a recognized licence, e.g. FinCEN MSB (US) | High | Account structure and creatives built around the policy |
| TikTok | Exchanges and trading platforms. Crypto ads are not allowed in some markets | Local licence, TikTok sales-rep approval, 18+ audience | High | Small test budgets, market-by-market targeting |
| X Ads | ICOs, IEOs and mining are banned. Exchanges, wallets and staking are restricted by country | Prior authorization from X and a country licence. Education and smart contracts need no licence | Medium | Content and targeting planned inside the limits |
| Telegram Ads | Gambling and deceptive financial offers. Crypto is not named, ads go through moderation | An ad that passes review: clear landing page, no get-rich claims | Medium | Placement-level targeting, creatives checked before launch |
Pick your role to see how the engagement is shaped.
Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or telegram.
A crypto PPC agency, also called a cryptocurrency advertising agency, plans, launches and optimizes paid ads for crypto products. It also handles what makes crypto different: platform moderation, compliant landing pages and conversion tracking. You get one team for Google, Meta, X, Telegram and crypto networks, and reports on cost per signup, install or deposit.
The price depends on your scope: which platforms you run, which countries you target and how much creative work the project needs. Media budget goes to the platforms and is billed separately from our fee. To get a custom quote for your project type, goals and budget, use our marketing cost calculator.
We manage campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, X (Twitter), Telegram Ads, Unity Ads, and specialized crypto ad networks. Each platform requires different strategies for crypto projects, and we have proven methods for success on all major advertising channels that crypto projects need to reach their target audiences.
Setup takes about 2 weeks on Google, Meta and X and about 1 week on crypto ad networks. The first month is testing, and reliable cost-per-result numbers usually appear by its end. Scaling starts after that, once we know which audiences and creatives win.
Both platforms restrict them. Officially, Google requires certification for exchanges and wallets plus a local licence in the countries it lists, for example FCA registration in the UK or MiCA authorization in the EU. Meta requires written permission and proof of a recognized licence. Education, news and NFT ads fall outside the Meta rule. ICODA builds the account structure, landing pages and ad wording so campaigns run within moderation, and we pick the first countries and formats with that in mind.
Start with PPC if you need users or sales within weeks, such as a presale, a listing or a launch. Start with SEO and PR if you can wait months for cheaper traffic later. Most projects use both: paid for the launch window, organic for what stays after the budget stops. We run crypto SEO and crypto PR for the second part.
We use a multi-layered approach including account optimization, compliant landing pages, and strategic content structuring. Our methods involve creating crypto-compliant campaigns that follow platform guidelines while still effectively promoting blockchain projects. We also utilize account warming techniques and have developed proven workflows for passing moderation.
We stay current with all platform policy changes and have developed compliant messaging frameworks for crypto projects. Our approach includes creating appropriate landing pages, using approved terminology, and structuring campaigns to meet platform requirements while maintaining effective marketing messages.
Yes, we provide complete creative production including banner design, video creation, ad copy, and compliant landing pages. Our creative team understands crypto audiences and platform requirements, ensuring all materials are optimized for both conversion and compliance with advertising policies.
Plan a media budget that lets us test at least two channels for a full month, because the first month goes to finding what works. Our fee is separate from media spend and depends on the number of platforms we manage. We recommend a specific amount once we know your goals and target countries.
Yes. ICODA sends weekly and monthly reports with CTR, CPC, CPA, ROAS and conversion tracking, plus platform-specific insights and the changes we recommend for the next period.
We are the team of experts that will support your business at all stages