Stop burning budget on disconnected tactics. Get a CEO-level marketing strategy that turns your product into a predictable growth system — from positioning to channels to ROI forecasting.
campaigns successfully strategized
years building crypto marketing strategies
average savings on future marketing spend
Most crypto projects waste months and millions on random marketing. ICODA delivers the strategic foundation that turns scattered efforts into a predictable growth machine.
From DeFi protocols to crypto casinos and token launches, our strategies have powered growth for TON, Huobi, 1inch, Floki, BC.Game, and Filecoin.
Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or Telegram.
You receive a comprehensive 30-50 page document covering: product analysis (SWOT, USP, positioning), market & competitor research, target audience personas, messaging framework, channel mix with funnel architecture, budget allocation with ROI projections, and a 3-6 month execution roadmap.
The complete process takes approximately 6-8 weeks from discovery to final delivery. This includes research, cross-team collaboration, strategy creation, presentation, and refinement based on your feedback.
ICODA’s A-team: the same experts behind campaigns for TON, Huobi, 1inch, and Filecoin. Your strategy is developed by our SMM, Traffic, SEO, KOL, and Research teams — with final supervision by our CEO and Senior Strategist.
We build marketing strategies for iGaming/casinos, CEX/DEX exchanges, token presales and IDOs, DeFi protocols, Web3 SaaS, and blockchain infrastructure projects. Each strategy is customized to industry-specific channels, regulations, and user psychology.
Both options available. The strategy delivers a complete, execution-ready blueprint that your team or other agencies can implement. We also provide full-service execution if you prefer ICODA to handle implementation across all recommended channels.
A proper strategy prevents the most expensive mistake: spending months and budget on wrong channels, wrong messaging, and wrong audiences. Our clients typically save up to 50% of their marketing spend by avoiding trial-and-error approaches.
Yes. We specialize in goal-specific strategies including DeFi TVL acceleration, token launches, exchange user acquisition, and iGaming player growth. Each strategy is built around your primary KPIs — whether that’s CPA, TVL, FTDs, or token sale conversions.
Crypto requires understanding of blockchain-specific channels (CT, Telegram, Discord, Reddit), advertising restrictions and compliance, token economics impact on messaging, community dynamics, and the unique psychology of crypto users. Generic agencies lack this specialized knowledge.
We are the team of experts that will support your business at all stages
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