Discover how we launched a multi-channel ad campaign across Tier-1 crypto platforms and global digital… Discover how we launched a multi-channel ad campaign across Tier-1 crypto platforms and global digital networks—driving 56M+ impressions, 1M+ clicks, and massive brand awareness for the GUNZ token ahead of its Binance listing.
Category:
Global impressions
Total high-intent clicks
Average CTR across platforms
Ad channels
Establish visibility in Tier-1 and Tier-2 crypto markets ahead of the Binance listing.
Attract engaged users actively browsing listing news, market insights, and token analysis.
Leverage high-trust crypto media and ad placements to build legitimacy with retail and institutional audiences.
Deliver localized creative for culturally relevant reach in major Chinese-speaking markets.
We strategically activated campaigns across both crypto-native and mainstream platforms:
We launched banner campaigns and native placements throughout CoinMarketCap’s ecosystem, targeting token-related traffic and high-intent users searching for new listings and market insights.

Display banner ads were featured across the homepage and article feed of Cointelegraph, one of the leading publications in the crypto industry. This provided high visibility and credibility among retail and institutional investors.

Banner placement across a wide portfolio of crypto-focused websites, including Dextools, Etherscan, BSCScan, CoinGecko, Coindesk and many others. This allowed us to target high-quality crypto traffic in a contextually relevant environment.


Deployed programmatic banner ads using display placements and audience targeting to amplify token visibility. Localized banners were created for global and Chinese-speaking users. The campaign was optimized to maximize clicks using Google’s smart bidding strategies.

Executed a high-volume, performance-driven campaign across Tier-1 and Tier-2 geographies. We employed multiple banner sets with dynamic targeting to engage Web3-interested users. A large portion of impressions and clicks were achieved through aggressive audience expansion and retargeting, with creatives localized for specific regions, including Chinese-speaking segments.

We focused on high-traffic, high-trust crypto regions with special attention to Chinese-speaking audiences.
Localized banners and copy improved regional CTR and user comprehension across markets like:
Each platform was optimized for engagement and traffic performance:
impressions globally across digital and crypto-native platform
total clicks from engaged Web3 and retail audiences
СTR—outperforming crypto ad benchmarks
across Cointelegraph, CoinMarketCap, and top crypto networks
This campaign established GUNZ as a widely recognized name ahead of its Binance debut—reaching millions of users across the crypto landscape with trusted, well-placed visibility.
By combining crypto-native platforms with high-volume Web2 networks, we delivered credibility, scale, and deep engagement. Our performance-focused, globally localized strategy helped ensure GUNZ launched with the attention and trust needed to thrive.
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