Online Reputation Management

In the rapidly evolving digital landscape, the significance of online reputation cannot be overstated. As Web3 projects gain prominence, establishing and preserving a positive digital identity has become a vital factor for achieving success. The impact of negative reviews, diminished ratings, and adverse comments can be detrimental to your brand’s reputation and impede your progress. However, there’s no need to despair.

At ICODA, we possess unparalleled expertise in the realm of Online Reputation Management (ORM), providing an extensive array of solutions tailored to develop, enhance, and cultivate the online standing of your project. Find them out.

Reach out to us now and unlock the boundless possibilities that await your organization in the vast crypto and blockchain landscapes!

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Enhancing Brand’s Image and Customer Loyalty in The Most Effective Way

ORM encompasses a set of services aimed at controlling reputational risks, mitigating negative messages, and building brand loyalty.
Our services align with your PR objectives and generate interest in your marketing campaigns. Let’s take a closer look at the problems we solve and the solutions we offer.

Issues We Solve

  • Negative reviews on Trustpilot, Sitejabber, etc. We address negative reviews on popular review sites, turning them into positive experiences for your customers.
  • Articles and reviews that can harm a brand. Negative ratings in media can significantly impact your reputation. Our team works diligently to improve your brand’s perception.
  • Open defamation. We deploy strategic measures to combat false information and restore your brand’s credibility.
  • Angry comments. Unhappy customers can leave damaging comments. We handle such situations professionally, resolving issues and nurturing customer satisfaction.
  • Attacks urged by competitors. Unfair competition can lead to malicious attacks. Our ORM strategies help you overcome such challenges and maintain your brand’s integrity.

What Can We Offer?


Positive reviews play a vital role in shaping public opinion about your project. We offer comprehensive review management solutions to increase positive feedback and enhance your online reputation. Our approach includes working with renowned review platforms like Trustpilot and Sitejabber, as well as building an NPS (Net Promoter Score) system within your project. 


  • Analyzing the current reputation. We conduct an in-depth analysis of your current online reputation to understand areas for improvement;
  • Identifying Top-3 publishing platforms. Based on our analysis, we prepare a list of the top three websites where your brand’s information should be published;
  • Building a semantic core. We develop a strategic semantic core to ensure your brand’s message aligns with your target audience;
  • Content planning. Our team creates a content plan that resonates with your brand values and engages customers effectively;
  • Encouraging happy customers. We proactively engage with satisfied customers, encouraging them to share positive reviews;
  • Monthly progress reports. You receive detailed progress reports every month, keeping you informed about the positive impact we’re making;
  • 100+ positive comments. Our goal is to generate a total of 100+ positive comments to boost your brand’s online reputation.


Real-time Internet Monitoring

To proactively manage your brand’s reputation, we employ real-time internet monitoring. Our team tracks major social media platforms, web portals, blogs, feedback sites, online media, and messengers to gather valuable insights.


  • Prevention of critical situations. By monitoring the web, we identify potential crisis situations early on and take prompt action to mitigate their impact;
  • Analyzing user attitudes. We analyze user sentiments and attitudes towards your brand on the web, helping you understand customer perceptions better;
  • Competitor analysis. Our team conducts thorough competitor analysis, giving you a competitive edge in your industry;
  • Poly-branding. We explore opportunities for poly-branding, allowing you to leverage multiple brands for increased visibility and market reach;
  • Industry analysis. Stay up-to-date with industry trends and insights through our comprehensive industry analysis service;
  • Infopreneur analytics. Gain valuable insights about key influencers and thought leaders in your industry.


Brand Mentions

Mentions of your brand or competitors can significantly impact your reputation. Our team closely monitors brand mentions in real time and responds accordingly. We employ brand agents or official representatives to engage with users, address concerns, and shape a positive perception of your brand.


  • Leveling negativity. We proactively address negative mentions, resolving issues and turning them into positive experiences;
  • Advising users. Our team provides knowledgeable advice to users regarding your brand’s products, promotions, and discounts;
  • Forming the opinion. Through strategic engagement, we shape the “right” opinion of your brand among the audience, fostering trust and loyalty;
  • Initiating discussion and dialogues. By initiating meaningful discussions, we encourage user participation and generate positive buzz around your brand.



SERM (Search Engine Results Management)

Search engine results play a pivotal role in influencing consumer decisions. Our SERM service aims to create a positive and neutral presence for your brand in search engine results.


  • Working with regional and non-geo-referenced search results;
  • Search Engine Optimization (SEO);
  • Building websites and content islands;
  • Creation and optimization of social media profiles and groups;
  • Making channels and playlists on video hosting platforms;
  • Posting discussion threads on relevant forums;
  • Creating blogs;
  • Placing articles on internet news portals;
  • Optimizing your official website;
  • Listings in directories of organizations;
  • Pages on wiki resources.


Publications in Media

Increasing the number of brand mentions in the media can significantly impact your brand’s reputation. We help you achieve higher visibility and shape a positive perception through strategic media publications. Our services include.


  • Boosting mentions of your brand on the internet;
  • Forming the “right” opinion about your brand among the audience.

Easy Steps to Start a Campaign

1 step

Project needs and budget analysis. We assess your project’s specific requirements and budget to tailor our services accordingly

2 step

Creating strategy. Our team prepares a comprehensive offer detailing the specific solutions and strategies that align with your goals

3 step

Adjustment and approval. We work closely with you to fine-tune the offer and ensure it meets your expectations

4 step

Upfront payment. Upon approval, an upfront payment is required to initiate the campaign

5 step

Campaign start. We kickstart the ORM campaign, implementing the agreed-upon strategies and solutions

6 step

Tracking & reporting. Throughout the campaign, we diligently track the progress and provide regular reports, keeping you informed about the results achieved

At ICODA, we wholeheartedly dedicate ourselves to elevating your reputation within the online space, fostering unwavering loyalty in the crypto community, and propelling the success of your product.
Rely on our expertise to craft, enhance, and nurture the reputation of your brand within the dynamic digital realm.
Take the decisive step today and embark on a transformative journey toward achieving reputation excellence!


Valerii Brizhatiuk

LinkedIn Profile

Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

LinkedIn Profile

Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

LinkedIn Profile

ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

LinkedIn Profile

We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

LinkedIn Profile

ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

LinkedIn Profile

ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

LinkedIn Profile

A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

LinkedIn Profile

ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O’Connor

LinkedIn Profile

ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile

ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business’s growth.

Vid David Mihelic

LinkedIn Profile

ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

LinkedIn Profile

We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA’s know-how and professionalism in entering this specific market.

Charlie Bussat

LinkedIn Profile

We’ve tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We’ll definitely work again with Vlad and his team.

Terry Na

LinkedIn Profile

Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile

I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

LinkedIn Profile

Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

Feel free to contact us

We are the team of experts that will support your business at all stages