Online Reputation Management

In the rapidly evolving digital landscape, the significance of online reputation cannot be overstated. As Web3 projects gain prominence, establishing and preserving a positive digital identity has become a vital factor for achieving success. The impact of negative reviews, diminished ratings, and adverse comments can be detrimental to your brand’s reputation and impede your progress. However, there’s no need to despair.

At ICODA, we possess unparalleled expertise in the realm of Online Reputation Management (ORM), providing an extensive array of solutions tailored to develop, enhance, and cultivate the online standing of your project. Find them out.

Reach out to us now and unlock the boundless possibilities that await your organization in the vast crypto and blockchain landscapes!

Enhancing Brand’s Image and Customer Loyalty in The Most Effective Way

ORM encompasses a set of services aimed at controlling reputational risks, mitigating negative messages, and building brand loyalty.

Our services align with your PR objectives and generate interest in your marketing campaigns. Let’s take a closer look at the problems we solve and the solutions we offer.

Issues We Solve

Negative reviews on Trustpilot, Sitejabber, etc. We address negative reviews on popular review sites, turning them into positive experiences for your customers.
Articles and reviews that can harm a brand. Negative ratings in media can significantly impact your reputation. Our team works diligently to improve your brand’s perception.
Open defamation. We deploy strategic measures to combat false information and restore your brand’s credibility.

Angry comments. Unhappy customers can leave damaging comments. We handle such situations professionally, resolving issues and nurturing customer satisfaction.
Attacks urged by competitors. Unfair competition can lead to malicious attacks. Our ORM strategies help you overcome such challenges and maintain your brand’s integrity.

What Can We Offer?

Reviews

Positive reviews play a vital role in shaping public opinion about your project. We offer comprehensive review management solutions to increase positive feedback and enhance your online reputation. Our approach includes working with renowned review platforms like Trustpilot and Sitejabber, as well as building an NPS (Net Promoter Score) system within your project.

Analyzing the current reputation. We conduct an in-depth analysis of your current online reputation to understand areas for improvement;
Identifying Top-3 publishing platforms. Based on our analysis, we prepare a list of the top three websites where your brand’s information should be published;
Building a semantic core. We develop a strategic semantic core to ensure your brand’s message aligns with your target audience;
Content planning. Our team creates a content plan that resonates with your brand values and engages customers effectively;
Encouraging happy customers. We proactively engage with satisfied customers, encouraging them to share positive reviews;
Monthly progress reports. You receive detailed progress reports every month, keeping you informed about the positive impact we’re making;
100+ positive comments. Our goal is to generate a total of 100+ positive comments to boost your brand’s online reputation.

Real-time Internet Monitoring

To proactively manage your brand’s reputation, we employ real-time internet monitoring. Our team tracks major social media platforms, web portals, blogs, feedback sites, online media, and messengers to gather valuable insights.

Prevention of critical situations. By monitoring the web, we identify potential crisis situations early on and take prompt action to mitigate their impact;
Analyzing user attitudes. We analyze user sentiments and attitudes towards your brand on the web, helping you understand customer perceptions better;
Competitor analysis. Our team conducts thorough competitor analysis, giving you a competitive edge in your industry;
Poly-branding. We explore opportunities for poly-branding, allowing you to leverage multiple brands for increased visibility and market reach;
Industry analysis. Stay up-to-date with industry trends and insights through our comprehensive industry analysis service;
Infopreneur analytics. Gain valuable insights about key influencers and thought leaders in your industry.

Brand Mentions

Mentions of your brand or competitors can significantly impact your reputation. Our team closely monitors brand mentions in real time and responds accordingly. We employ brand agents or official representatives to engage with users, address concerns, and shape a positive perception of your brand.

Leveling negativity. We proactively address negative mentions, resolving issues and turning them into positive experiences;
Advising users. Our team provides knowledgeable advice to users regarding your brand’s products, promotions, and discounts;
Forming the opinion. Through strategic engagement, we shape the “right” opinion of your brand among the audience, fostering trust and loyalty;
Initiating discussion and dialogues. By initiating meaningful discussions, we encourage user participation and generate positive buzz around your brand.

SERM (Search Engine Results Management)

Search engine results play a pivotal role in influencing consumer decisions. Our SERM service aims to create a positive and neutral presence for your brand in search engine results.

Working with regional and non-geo-referenced search results;
Search Engine Optimization (SEO);
Building websites and content islands;
Creation and optimization of social media profiles and groups;
Making channels and playlists on video hosting platforms;
Posting discussion threads on relevant forums;
Creating blogs;
Placing articles on internet news portals;
Optimizing your official website;
Listings in directories of organizations;
Pages on wiki resources.

Publications in Media

Increasing the number of brand mentions in the media can significantly impact your brand’s reputation. We help you achieve higher visibility and shape a positive perception through strategic media publications. Our services include.

Boosting mentions of your brand on the internet;
Forming the “right” opinion about your brand among the audience.

Easy Steps to Start a Campaign

1 step

Project needs and budget analysis. We assess your project’s specific requirements and budget to tailor our services accordingly

2 step

Creating strategy. Our team prepares a comprehensive offer detailing the specific solutions and strategies that align with your goals

3 step

Adjustment and approval. We work closely with you to fine-tune the offer and ensure it meets your expectations

4 step

Upfront payment. Upon approval, an upfront payment is required to initiate the campaign

5 step

Campaign start. We kickstart the ORM campaign, implementing the agreed-upon strategies and solutions

6 step

Tracking & reporting. Throughout the campaign, we diligently track the progress and provide regular reports, keeping you informed about the results achieved

At ICODA, we wholeheartedly dedicate ourselves to elevating your reputation within the online space, fostering unwavering loyalty in the crypto community, and propelling the success of your product.

Rely on our expertise to craft, enhance, and nurture the reputation of your brand within the dynamic digital realm.

Take the decisive step today and embark on a transformative journey toward achieving reputation excellence!

Testimonials

Sergei Beliaev