We launched a crypto wallet in a grey zone and reached 5,000+ installs. Here’s how… We launched a crypto wallet in a grey zone and reached 5,000+ installs. Here’s how bold strategy, user focus, and grit turned uncertainty into traction.
Category:
app installs
ad platforms activated
total ad clicks
impressions
Reach and convert early adopters through organic and paid channels.
Secure branded mentions and Top 5 rankings in crypto-related wallet search queries.
Deploy and manage ad campaigns across key performance platforms under crypto ad restrictions.


We launched ad campaigns on platforms that often ban crypto overnight. Here’s how we navigated it:
| Platform | Installs | Impressions | Clicks | CPW |
|---|---|---|---|---|
| Google Ads | 1,023 | 419.6K | 24.4K | $11.02 |
| Moloco | 3,420 | 2.07M | 359.6K | $13.25 |
| Meta (FB/IG) | 478 | 833.7K | 3.6K | $10.42 |
| Twitter (X) | 167 | 2.09M | 4.7K | $29.85 |
| Programmatic | 2 | 274K | 46.9K | $2,000 |
installs
wallets created
impressions




| KPI | Result |
|---|---|
| App installs | 5,090 |
| Ad clicks | 440,000 |
| Impressions (all platforms) | 5.6M+ |
| Sessions from PR | 1,259 |
| Wallets created (min) | 417+ |
This launch campaign demonstrates the strength of integrated crypto marketing across PR + performance in a compliance-restricted category.
walllet.com entered the market with:
The campaign delivered a full-funnel marketing rollout, successfully combining earned media and paid performance to achieve:
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