5x Organic Traffic Growth in Just 6 Months

As a global leader in crypto and blockchain digital marketing, we work with clients across the globe, helping businesses in these highly competitive spaces succeed online. Our multi-language website caters to a broad international audience, and that flexibility is at the core of our success. Whether we’re working with cutting-edge blockchain startups or established crypto enterprises, our aim is to position our clients—and ourselves—as top authorities in the industry.

Our target audience includes companies and projects within the crypto and blockchain ecosystem. These businesses are hungry for innovation, credibility, and growth. We needed to not only attract visitors but to build trust and ensure they converted into long-term clients.

Every SEO journey comes with its own set of challenges, and ours was no different. We identified two critical areas that needed immediate attention:

1. Boosting brand visibility to cement ourselves as a trusted resource within the blockchain community.
2. Attracting high-quality, targeted traffic that would lead to meaningful engagement and conversions.

To reach our ambitious goals, we crafted a data-driven SEO strategy, focusing on the fundamentals that matter most. We broke our plan into 7 distinct steps that would lay the foundation for long-term organic growth:

1. Comprehensive Keyword Research

We began by digging deep into relevant blockchain and crypto keywords. This helped shape our content strategy, ensuring we were covering trending topics that resonated with our audience. This also allowed us to capture high-intent traffic.

2. Backlink Audit & Improvement

We took a long, hard look at our existing backlink profile, identifying opportunities to replace low-quality links with authoritative inbound links. Building a strong backlink network was key in signaling to Google that our website was a credible source of information.

3. Competitor Analysis

By analyzing competitors, we uncovered insights into the type of content structure that performs well in our niche. This helped us align our content to meet both user needs and search engine expectations.

4. Content Strategy Development

With our keyword and competitor data in hand, we mapped out a long-term publishing plan. Every piece of content was research-backed and designed to address both user intent and the latest blockchain trends.

5. Onsite SEO Audit

We performed an in-depth audit of our website’s technical SEO, fixing any technical hiccups such as crawl errors, broken links, and poor mobile optimization. Turbocharging site speed and improving mobile usability were also crucial.

6. User Experience Overhaul

In today’s SEO, user experience is everything. We optimized our site for easy navigation, ensuring visitors could quickly find what they were looking for. We also improved internal linking to keep visitors engaged longer.

7. Link Building: Quality Over Quantity

Lastly, we invested time and resources into building high-quality backlinks from relevant industry websites. These links acted as digital “votes of confidence,” increasing our domain authority and trustworthiness.

In addition to the seven steps, we honed in on several critical SEO tactics:

• Optimized Existing Content: We refreshed our most important pages with new, up-to-date information and optimized for better keyword targeting.
• Authority Building: We made strategic moves to enhance our site’s authority, ensuring we earned Google’s trust as an industry expert.
• Content Fixes: We went after underperforming content and tweaked it to align better with searcher intent.
• Schema Markup: By adding structured data, we helped search engines better understand our content and improve rich snippet visibility.

Our strategic efforts paid off. We saw:

• A 50% increase in organic clicks, from 2,880 in May to 4,300 by August.
• Improved rankings across core crypto-related keywords.
• A dramatic increase in high-quality traffic, which directly translated into better leads and conversions.

At its core, our strategy was about mastering the fundamentals of SEO. Here’s a simplified breakdown of our 3-step SEO playbook that any company can implement to drive results:

1. Technical SEO: Build a logical, healthy website structure to make it easy for search engines to crawl and index your content.
2. Content Strategy: Get inside your users’ heads and optimize your content to answer their questions and solve their pain points.
3. Link Building: Focus on building relevant, high-quality links to earn trust and authority in your industry.

Whether you’re a blockchain project, crypto business, or digital marketing agency, following this process can help you achieve remarkable growth.

Ready to unlock your website’s true potential? Let’s start boosting your organic traffic today!