How We Achieved x8 ROAS for AI Token Presale in 1 Month

Discover how we executed a high-performance Meta Ads campaign for a Web3-based AI token presale—driving… Discover how we executed a high-performance Meta Ads campaign for a Web3-based AI token presale—driving 171 token purchases, $80K in tracked value, and over 1 million impressions in just 30 days, with a 10K ad spend and a return on ad spend of 8x. +Read more -Read less

Category:

8×

Return on ad spend

171

Token purchases

1M+

Impressions in 1 month

Project Goals

1. Drive Token Presale Conversions

Convert Meta Ads traffic into verified token buyers across global Web3 markets.

2. Test & Validate Top-Performing Creatives

Quickly identify ad concepts and messaging that turn interest into purchases.

3. Build Scalable Campaign Infrastructure

Create a strong ad account foundation that supports future growth phases.

4. Maintain Meta Learning Efficiency

Ensure budget scaling doesn’t break the optimization cycle or raise costs.

Approach

1. Advanced Tracking Setup

We implemented full-funnel event tracking for data-driven optimization:

Meta Pixel via browser
CAPI (Conversions API) for server-side precision
Tracked events: ViewContent, InitiateCheckout, and Purchase

This setup allowed us to optimize toward actual buyers, not just traffic.

2. Audience Segmentation & Structure

We built two core audience layers:

Cold Traffic: Broad targeting across the U.S., Europe, and Asia
Retargeting: Pixel-based audiences of site visitors and engaged users

3. Creative Strategy & Testing

We launched 6+ creatives that explored different angles:

Token utility and AI use case
Early-access opportunity
Platform credibility and simplicity

Top-performing ads were resized for mobile-first formats like Stories, Reels, and Feeds to maximize CTR.

4. Execution & Optimization

Our launch approach focused on stability and performance:

Used Campaign Budget Optimization (CBO) from day one
Scaled gradually to maintain learning phase efficiency
Rotated creatives frequently to avoid fatigue and lower CPC

Campaign Budget Optimization for AI Crypto Presale

Key Insights

Clean conversion tracking is critical. API-based Pixel setup ensured we could optimize toward real buyers with high accuracy.
Retargeting drives ROI. The majority of value came from audiences already familiar with the product, highlighting the importance of the pixel loop.
Creative format matters. Adapting high-performing creatives to Stories and mobile Feed formats significantly improved CTR and lowered CPC.
Scaling must be strategic. Smooth budget increases helped maintain Meta’s learning phase and avoid cost volatility.

Results

$10K

total ad spend

171

token purchases tracked

$80,000+

total attributed value

$58

average cost per acquisition (CPA)

$1.08

average cost per click (CPC)

1M+

impressions

0.98%

click-through rate (CTR)

Conclusion

In just one month, this Meta Ads campaign delivered real-world results at the presale stage for a Web3 × AI token project operating under NDA.

Our performance-first approach—built on clean tracking, scalable structure, and fast creative iteration—proved essential to driving conversions at an efficient cost. This campaign laid a foundation for future token marketing, while generating verified buyer activity in a compressed time frame.

Whether you’re preparing a presale or scaling post-listing growth, we help Web3 brands reach real users—with measurable ROI.

Testimonials

Eleanor Gaywood