How to Acquire 15000 New Users and Make Your Coin Soar via Trading Competition?

Goal and tasks
Results

Goal and tasks

Hold the competition
Raise brand awareness and gain more customers
Stimulate cryptocurrency price

As there are many projects and options, the sector tends to be extremely competitive. In that regard, many crypto projects and exchanges create reward systems via competitions in order to create an incentive for users to utilize their trading platforms and coins.

With cryptocurrency competitions, customers can get prizes by doing what they do best: being a fantastic cryptocurrency trader.

We planned to create and widen a vibrant community of like-minded participants for the company that can be rewarded for being active. To achieve that, we decided to integrate a 6-week competition where traders had a chance to be rewarded with iPhone, $1 mln prize, and extravagant gifts such as Bentley Bentayga (as a mega grand finale prize) or a 5-days vacation in any country from an offered list with a 5-star hotel stay.

Much like fiat currencies, the price of cryptocurrencies is heavily swayed by supply and demand. So, it was important to add the token of the company to the contest.

So, to take part in this competition, driving interest towards the coin, users had to buy tokens on Binance DEX. Any previously held cryptocurrencies were not eligible for prizes. In order to win, participants needed to accumulate profit and also satisfy the “trading volume” amount.

To prevent prize distribution to bots, we integrated tracking software built by our team. So, we were able to control the latest data about the most active participants and combat fraudulent activities.

The winners were required to HOLD the amount that was utilized for the winning claim until the end of the competition. Otherwise, the reward had a chance to be annulled.

Results

Cryptocurrency price raised. The price efficiency was improved by enhancing the competition;
Tokens worth $1 mln were sold;
15000 new users.

Testimonials

Valerii Brizhatiuk

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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

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We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

Terry Na

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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