How to Attract 99K Loyal Community Members in the Play to Earn Project?

 

MythosWorld empowers users worldwide to connect and earn a variety of rewards simply by playing or collecting NFTs – all within MythosWorld’s ecosystem. It is a comprehensive prototype based on successful real-world and digital currencies and structures, leveraging the security and reliability of blockchain technology.

How to Attract 99K Loyal Community Members in the Play to Earn Project?

Goals

  • Make hype around the project and increase brand awareness;
  • Significantly increase the number of followers. Minimum 10k followers per social network;
  • Create an engaged and passionate community.

Developing and Implementing a Marketing Strategy  

 

The initial task of the NFT earn-to-play project was to create a strong and active community, which will be converted into active players and buyers of tokens. Initially, to obtain a tangible result, it was necessary to make an airdrop campaign. Social networks that were included in the airdrop: Twitter, Discord, Facebook, Instagram, and Telegram. 

 

Before launching an airdrop campaign, a strong SMM strategy has been developed to prepare social networks for the community in order to attract and retain users. During the airdrop, a community manager controlled all activities on the Telegram chat and Discord channel. The manager answered questions and managed negative comments caused by the technical issues of the platform where the airdrop was carried out as well as prohibitions applicable due to high activity on the social network.


  



Users received free project tokens if they completed tasks successfully. It was really important to exclude bots from an airdrop and bring real users only by utilizing a task where airdrop participants had to leave some comments about the project and needed improvements. 

 

Social monitoring was one of the key activities. The service monitors the web, specifically the most prominent social media channels like Reddit and Twitter. Analyze online brand image and sentiment about the project. Once we found questions or comments relevant to MythosWorld or another play to earn topics, we commented in that thread. 

 

 

 

We made 3,243 comments with the help of our social monitoring service, let people know about the game, its features and benefits below relevant tweets and mentioned the brand below the tweets of competing projects.

 

Moreover, we paid close attention to PR as it makes any project viable and creates brand awareness around the project. Our experts developed and implemented the PR strategy. Here are some examples of publications: Bloomberg, Yahoo, Benzinga, Globenewswire, Apnews, cw33

Results

  • More than 99k subscribers in total from all social networks. Moreover, it helped to create a loyal community.
  • Passionate and active fans, they published more than 100 comments per day.
  • The project is now recognizable. The ICODA team increased brand awareness. We provided users with trustworthy information about the platform and engaged them in the game and shopping on the marketplace.

Testimonials

Laura Geng

LinkedIn Profile
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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

LinkedIn Profile
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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

LinkedIn Profile
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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

LinkedIn Profile
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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

LinkedIn Profile
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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

LinkedIn Profile
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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile
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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

LinkedIn Profile
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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

LinkedIn Profile
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We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile
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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

LinkedIn Profile
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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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