The initial task of the NFT earn-to-play project was to create a strong and active community, which will be converted into active players and buyers of tokens. Initially, to obtain a tangible result, it was necessary to make an airdrop campaign. Social networks that were included in the airdrop: Twitter, Discord, Facebook, Instagram, and Telegram.
Before launching an airdrop campaign, a strong SMM strategy has been developed to prepare social networks for the community in order to attract and retain users. During the airdrop, a community manager controlled all activities on the Telegram chat and Discord channel. The manager answered questions and managed negative comments caused by the technical issues of the platform where the airdrop was carried out as well as prohibitions applicable due to high activity on the social network.
Users received free project tokens if they completed tasks successfully. It was really important to exclude bots from an airdrop and bring real users only by utilizing a task where airdrop participants had to leave some comments about the project and needed improvements.
Social monitoring was one of the key activities. The service monitors the web, specifically the most prominent social media channels like Reddit and Twitter. Analyze online brand image and sentiment about the project. Once we found questions or comments relevant to MythosWorld or another play to earn topics, we commented in that thread.
We made 3,243 comments with the help of our social monitoring service, let people know about the game, its features and benefits below relevant tweets and mentioned the brand below the tweets of competing projects.
Moreover, we paid close attention to PR as it makes any project viable and creates brand awareness around the project. Our experts developed and implemented the PR strategy. Here are some examples of publications: Bloomberg, Yahoo, Benzinga, Globenewswire, Apnews, cw33