Discover token presale with Meta Ads case. 5.74x ROAS, 8.8M impressions. See how we built… Discover token presale with Meta Ads case. 5.74x ROAS, 8.8M impressions. See how we built a profitable crypto acquisition engine.
Categories:
ROAS
Impressions
Clicks
Checkouts Initiated
Drive direct token presale purchases via Meta Ads
Validate real buying intent across global markets
Maintain ROAS-positive economics during presale
Identify high-performing regions outside the USA
Build a repeatable Meta Ads framework for ongoing presale rounds
Unlike classic lead-gen or app-growth setups, this campaign was optimized directly for purchases and purchase value, since the core KPI was actual token sales, not sign-ups or engagement.


From the start, the account was structured as Worldwide ex-USA to:
Regional segmentation (Europe, Asia, global pools) allowed us to compare conversion quality, not just traffic cost. This approach allowed us to identify high-intent regions while minimizing regulatory exposure. Budget was dynamically shifted toward markets showing the strongest conversion quality.
We implemented a layered structure including:
This approach balanced scalability with performance control during presale. It enabled rapid scaling or pausing of individual components as needed.
For token presales, messaging plays a critical role. We continuously tested:


Each angle was tested across multiple audience segments to identify what resonated best at different funnel stages. This allowed us to quickly scale winning creatives while retiring underperformers.
Overall Meta Ads Performance
| Metric | 🏆 Result |
|---|---|
| Ad Spend | $10,377.63 |
| ROAS | 5.74 |
| Purchases | 109 |
| Checkouts Initiated | 402 |
| Impressions | 8,861,794 |
| Clicks | 74,420 |
| CPM | $1.17 |
This case demonstrates that Meta Ads can be used not only as a traffic channel, but as a direct presale fundraising tool for crypto projects.
Even during an early presale phase, the campaign:
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