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ROAS 5.74 & 8.8M Impressions in Crypto Presale: Meta Ads Strategy for Token Launch

Discover token presale with Meta Ads case. 5.74x ROAS, 8.8M impressions. See how we built… Discover token presale with Meta Ads case. 5.74x ROAS, 8.8M impressions. See how we built a profitable crypto acquisition engine.

Categories:

5.74

ROAS

8.8M

Impressions

74,420

Clicks

402

Checkouts Initiated

About Client

The client is a crypto-fintech ecosystem conducting a token presale for its native utility token.

At the time of the campaign, the project was in an active presale phase, focused on:

  • Raising capital via direct token purchases
  • Validating global demand before later presale rounds and TGE
  • Testing paid acquisition as a scalable fundraising channel

Due to NDA restrictions, the project name and token ticker cannot be publicly disclosed.

Your presale deserves more than organic reach.

Unlock a repeatable, ROAS-positive acquisition engine.

Project Goals

1. Drive Presale Conversions

Drive direct token presale purchases via Meta Ads

2. Validate Global Demand

Validate real buying intent across global markets

3. Ensure Profitable Ad Spend

Maintain ROAS-positive economics during presale

4. Discover Top Markets

Identify high-performing regions outside the USA

5. Build Scalable Ad Framework

Build a repeatable Meta Ads framework for ongoing presale rounds


Our Approach

1. Presale-Focused Campaign Strategy

Unlike classic lead-gen or app-growth setups, this campaign was optimized directly for purchases and purchase value, since the core KPI was actual token sales, not sign-ups or engagement.

Meta Ads Manager table displaying ad performance metrics including amount spent, impressions, clicks, purchases, conversion value, CPM, ROAS, and CTR across global and regional ads.

Screenshot of Meta Ads Manager showing multiple ads with spend, impressions, clicks, purchases, ROAS, and CTR columns, highlighting worldwide, Europe, Asia, and retargeting campaigns.

2. Geo Strategy: Worldwide (Excluding USA)

From the start, the account was structured as Worldwide ex-USA to:

  • Avoid regulatory and compliance risks
  • Expand demand testing beyond a single region
  • Quickly identify regions with strong crypto purchase intent

Regional segmentation (Europe, Asia, global pools) allowed us to compare conversion quality, not just traffic cost. This approach allowed us to identify high-intent regions while minimizing regulatory exposure. Budget was dynamically shifted toward markets showing the strongest conversion quality.

3. Campaign Architecture for Control & Scale

We implemented a layered structure including:

  • Broad worldwide campaigns for demand discovery
  • Region-specific campaigns to isolate performance
  • Retargeting campaigns for high-intent users
  • Advantage+ formats to test algorithmic scaling

This approach balanced scalability with performance control during presale. It enabled rapid scaling or pausing of individual components as needed.

4. Creative & Messaging Iteration

For token presales, messaging plays a critical role. We continuously tested:

  • Retargeting creatives focused on closing checkout inten
  • Utility-driven value propositions
  • Scarcity and timing-based presale angles
  • Trust and ecosystem positioning
Promotional Web3 banking banner showing a futuristic digital core, presale announcement, real payments, and a call to claim early access.
Web3 banking promo featuring a mobile wallet app, Visa card, robotic hands, presale live badge, and messaging about real-world payments.

Each angle was tested across multiple audience segments to identify what resonated best at different funnel stages. This allowed us to quickly scale winning creatives while retiring underperformers.


Results

Overall Meta Ads Performance

Metric🏆 Result
Ad Spend$10,377.63
ROAS5.74
Purchases109
Checkouts Initiated402
Impressions8,861,794
Clicks74,420
CPM$1.17

⚡ Campaign Highlights

  • Worldwide Advantage+ Campaigns
    • ROAS up to 58.56
    • Largest contributor to presale revenue
  • Retargeting Campaigns
    • ROAS up to 11.68
    • Strong confirmation of purchase intent
  • Region-Focused Campaigns (Europe & Asia)
    • ROAS up to 9.11
    • Consistent performance in regulated markets

Conclusion

This case demonstrates that Meta Ads can be used not only as a traffic channel, but as a direct presale fundraising tool for crypto projects.

Even during an early presale phase, the campaign:

  • Proved global demand outside the US
  • Maintained ROAS-positive unit economics
  • Delivered actionable data for future presale and TGE planning

Testimonials

Yevhen Nehuliayev

LinkedIn Profile
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We collaborated with ICODA during a time-sensitive campaign. The team was very professional and ensured everything was in place on short notice. Their dedication and communication stood out, we felt supported throughout the entire process. We especially appreciated their ability to adapt quickly and meet tight deadlines. Many thanks to the ICODA team from Gunzilla team!

Valerii Brizhatiuk

LinkedIn Profile
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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

LinkedIn Profile
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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

LinkedIn Profile
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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

LinkedIn Profile
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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

LinkedIn Profile
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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

LinkedIn Profile
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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

LinkedIn Profile
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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

LinkedIn Profile
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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile
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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

LinkedIn Profile
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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

LinkedIn Profile
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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

LinkedIn Profile
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We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

Terry Na

LinkedIn Profile
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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile
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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

LinkedIn Profile
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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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