Check if your brand is visible to AI Search

From Declining Visibility to 500+ AI Citations: Restoring Organic Growth Through AI SEO & PR

See how strategic PR and AI SEO helped Godex dominate AI search: 688% ChatGPT traffic… See how strategic PR and AI SEO helped Godex dominate AI search: 688% ChatGPT traffic growth, 268% Perplexity surge, and 500+ citations—all without paid advertising in a restricted crypto niche.

Categories:

+688%

traffic growth from ChatGPT

+268%

traffic growth from Perplexity

Top 2

AI visibility on Ahrefs

500+

citations across AI search platforms

About Client

Godex is an anonymous crypto exchange offering instant swaps with no KYC, no limits, and high execution speed.

Due to long-term decline in organic visibility and the inability to scale paid crypto advertising, the platform experienced a significant drop in demand. The task was to rebuild discoverability, trust, and organic growth using search-first channels.

Please display it not only in search results but also in AI answers.

Learn how to secure the visibility guaranteed by algorithms.

Project Goals

1. Restore Search Visibility

Recover lost rankings and organic demand across search engines.

2. Build Trust in a No-KYC Environment

Strengthen credibility signals without compromising anonymity.

3. Diversify Organic Traffic Sources

Reduce dependence on Google alone by growing alternative search channels.

4. Create a Sustainable Growth Model

SEO and PR as long-term infrastructure, not short-term tactics.


Traffic Growth Overview

Instead of relying on a single channel, growth came from multiple organic sources:

  • Search engines: Google, Bing, and AI-powered search interfaces
  • AI discovery: ChatGPT, Perplexity, Google AI Overviews
  • Referral traffic: PR placements and editorial mentions
  • Direct traffic: brand recovery and returning users

This confirms the effectiveness of the holistic SEO + PR strategy, not just AI optimization.


🚀 Key Results (June → November)

+688%

traffic growth from ChatGPT

+268%

traffic growth from Perplexity

Top-2

AI visibility on Ahrefs among crypto exchange competitors

200+

citations across AI search platforms


Approach

1. Search-Centric SEO Strategy

  • Focus on high-intent, conversion-oriented keywords
  • Intent-based keyword clustering across transactional and informational queries
  • Competitive analysis vs Changelly, SimpleSwap, ChangeNOW, Swapspace
  • Optimization for Google, Bing, and emerging AI-powered search results
Godex.io's AI citation dashboard shows growth from Google AI Overview, ChatGPT, Perplexity, Gemini, and the no-KYC cryptocurrency exchange Copilot.

2. Scalable Content & Site Architecture

  • Programmatic SEO pages for crypto pairs and exchange use cases
  • Clear messaging around no-KYC, speed, and large-volume swaps
  • Internal linking and crawl optimization
  • Content designed to rank, convert, and be referenced

3. PR & Authority Building

PR was executed as a search and trust signal, not pure branding:

  • Editorial mentions in crypto and fintech media
  • Contextual backlinks supporting key SEO pages
  • Brand entity strengthening across trusted sources
  • Consistent narrative across content and PR

Domination in “best instant crypto exchange” Google + AI

Google search results for 'best instant cryptocurrency exchange' show popular articles about instant cryptocurrency exchanges without registration.

Google AI Overview of the 'Best Instant Cryptocurrency Exchange', Introducing GODEX as the best non-custodial, KYC-free cryptocurrency exchange supporting over 900 cryptocurrencies.

Comparison table of Gemini instant cryptocurrency swap platforms showing GODEX, registered as an unregistered, privacy-focused instant cryptocurrency exchange.

Top Positions

This is a Google search result for 'Best KYC-free Cryptocurrency Exchanges 2025' highlighting articles on cryptocurrency exchanges and fast swap speed tests.
“best no-kyc crypto exchanges 2025” New Google

A list of Know Your Customer (KYC) and non-custodial cryptocurrency exchange platforms is displayed in the Google search results for 'best anonymous cryptocurrency exchanges'.
“best anonymous crypto exchange” – USA Top 5 Google

This is a Google AI overview of 'Best Anonymous Swap for BTC/XMR' emphasizing that Godex is a fast, non-custodial cryptocurrency exchange that does not require registration or KYC.
“top anonymous swaps” Google AI Mode

This is a Google AI overview of 'Best Anonymous Swap for BTC/XMR' emphasizing that Godex is a fast, non-custodial cryptocurrency exchange that does not require registration or KYC.
“top anonymous swaps” Google AI Overviews

4. Trust & Behavioral Optimization

  • E-E-A-T-aligned content structure
  • Clear positioning around anonymity and security
  • Alignment of messaging across all organic channels

Results

  • 726% growth in Bing organic traffic
  • Consistent organic growth across search engines
  • Significant increase in AI-driven referrals
  • Top-2 AI visibility on Ahrefs among competitors
  • SEO + PR became the core acquisition channel
  • No paid advertising used
This is Godex.io's EO analysis dashboard showing keyword performance for AI citations, organic traffic growth, backlink profiles, and no KYC cryptocurrency exchange platforms.
3 Months Stats

Conclusion

Godex’s growth was achieved through systematic SEO and trust-building, not short-term traffic tactics.

By combining search engine optimization, PR, and authority signals, we rebuilt visibility across multiple search ecosystems and positioned Godex as a credible choice in a highly sensitive crypto niche.

AI search visibility emerged naturally as a result of this strategy — proving that strong SEO and PR create compounding effects across both traditional and AI-driven discovery channels.

Testimonials

Roman Aliev

LinkedIn Profile

Product Marketing Manager | Tangem

logo-project

They understood our business, audited our brand in AI search results, and flagged issues we hadn't considered. The insights were practical and easy to act on. They really know their stuff. We'll definitely work together again.

Navid Ladani

LinkedIn Profile

Ctrl PR

logo-project

I’ve been working with ICODA for years and have also met their team personally. Very professional, reliable, and easy to work with. Happy with their work and overall experience!

Mark Mayhook, CEO of NeuroTrader, social media profile picture.

Mark Mayhook

LinkedIn Profile

CEO | NeuroTrader AI

logo-project

We worked on attracting users and building my personal brand around AI Trading—which helped me get 4,000 people on the waitlist and save a ton of time. Thanks!

Yevhen Nehuliayev

LinkedIn Profile
logo-project

We collaborated with ICODA during a time-sensitive campaign. The team was very professional and ensured everything was in place on short notice. Their dedication and communication stood out, we felt supported throughout the entire process. We especially appreciated their ability to adapt quickly and meet tight deadlines. Many thanks to the ICODA team from Gunzilla team!

Valerii Brizhatiuk

LinkedIn Profile
logo-project

Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

LinkedIn Profile
logo-project

Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

LinkedIn Profile
logo-project

ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

LinkedIn Profile
logo-project

We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

LinkedIn Profile
logo-project

ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

LinkedIn Profile
logo-project

ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

LinkedIn Profile
logo-project

A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

LinkedIn Profile
logo-project

ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

LinkedIn Profile
logo-project

ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile
logo-project

ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

LinkedIn Profile
logo-project

ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

LinkedIn Profile
logo-project

We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

LinkedIn Profile
logo-project

We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

Terry Na

LinkedIn Profile
logo-project

Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile
logo-project

I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

LinkedIn Profile
logo-project

Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

Feel free to contact us

We are the team of experts that will support your business at all stages