Starly. Decentralized Exchange Platform Of a New Type.

It was founded as a decentralized autonomous organization (DAO) for exchanging, farming, and staking Binance Smart Chain tokens.

It is a stable and safe platform that is thoroughly audited with a clear road map and astronomically fast growth from the launch.

Client

Starly is a DeFi space with unlimited multichain access to DEX, Staking, Launchpad and NFT games. Stable and safe platform thoroughly audited with a clear road map and astronomically fast growth from the very launch.

Starly makes all benefits of DeFi go to like-minded people.

Strategy

One of the main disadvantages of centralised exchanges is the problem of liquidity. It is a great pain for traders who can only watch a digital asset lose its value due to their inability to exit their position. Starly is going to provide automated services, so buyers will be automatically matched with sellers. This will help traders to make deals while there is enough liquidity in the pool.

Design of logotype

Social Media design

Responsive Landing Page

Video Production

Solution

Name app is an investment bank that specializes in Value investing. They wanted to widen the service to the clients by offering an app that offers online services to the clients. But not just regular services, but the detailed and clear service their customers are used to. Download the extensive case study to learn all about this project.

About Project

A few years ago the majority of cryptocurrency exchanges were centralized. But there were a lot of risks involved in exchanging crypto assets on such platforms like vulnerability to hacks, breaches in security, mismanagement of information, funds, and private keys.

But thanks to the advent of blockchain technology and smart contracts, all financial transactions and processes became decentralized, as in central authorities governing such actions were made obsolete. Instead, peer-to-peer marketplaces were created on the Ethereum blockchain, giving users full custody of their funds and assets.

Fonts

Gilroy

Color Styles

				Second color buttons #F08BB9 R:240 G:139 B:185
Main gradient #314797 #5CEFF9 R:49 G:71 B:151 R:92 G:239 B:249	Background color #111522 R:17 G:21 B:32		Color buttons #FFDF6D R:255 G:223 B:109
		Second background color #1F263C R:38 G:31 B:60
	Second gradient #7320B4 #FFDF6D R:115 G:132 B:180 R:225 G:223 B:109

Main gradient

#314797

#5CEFF9

R:49 G:71 B:151

R:92 G:239 B:249

Color buttons

#FFDF6D

R:255 G:223 B:109

Background color

#111522

R:17 G:21 B:32

Second background color

#1F263C

R:38 G:31 B:60

Second gradient

#7320B4

#FFDF6D

R:115 G:132 B:180

R:225 G:223 B:109

Second color buttons

#F08BB9

R:240 G:139 B:185

Logo and social media design

We showed off the brand and its personality with a custom eye-catching logo and social media posts designed by a professional designer. The project has its new logo as well as pictures in social media channels that are easy to recognize and associate with the project.

Google Form

Round avatar

Twitter and Facebook cover

Facebook post templates

Twitter post templates

Creative adaptive banners

Landing page

As we know, the design of the landing page aims to improve the user experience and highlight all the advantages of the project.

An analysis was carried out, as a result, we created a landing page for the project, considering the accumulated experience and the results of previous A/B tests.

The conversion from incoming traffic was increased. As a result, we get more leads for the same budget.

We managed to ensure the layout of the landing page, accessible for different types of gadgets. So it looks flawless, and whatever they go, the product will be accessible.

Grid

Columns desctop

Count

Width

Auto

Type

Streetch

Margin

248

Gutter

Columns mobile

Count

Width

Auto

Type

Streetch

Margin

Gutter

Descktop Mobile

Count

Width

Auto

Gutter

Type

Streetch

Margin

248

Count

Width

Auto

Gutter

Type

Streetch

Margin

Analysis

Competition for user attention is constantly growing as companies try to show their projects in the best way possible.
We analyzed the performance of rivals within the industry and noticed that too many websites looked the same as their competitors.

So, as a result, we selected the most suitable ways to create and boost the project.

Research

User flows & User journeys

Main flow & Future concept

Testing

Interactions

Testing

The wireframes were then designed using these journeys, including interactions. Once a model was built, usability tests were then conducted to ensure the proposed solution accommodated for both beginners and professional brokers.

Landing Page Design

Responsive design

Optimizing our website for large screens improves the experience for your users and delivers positive business results.

We’ve seen an increase in the number of apps across all categories taking advantage of the opportunities with large screens. View the experiences developers built, learn about what they implemented, and why this is important to their businesses.

Peculiarities of Starly

Starly was created to cover the needs for DeFi tools as effectively as possible, creating maximum advantages for community members.

The new design of the whole ecosystem is well-organized, showing improved and smooth customer journey as well as simplicity to locate and utilize different tools and options.

As it is based on BSC, it allows the Starly community to use the platform with maximum efficiency due to brand new comfortable design, superior speed, and minimal cost of network transactions. It was designed on the principles of an open DEX platform, supporting a free, equal, user-friendly, and fair financial system.

Video creation

Studies have shown that people prefer to be marketed to using video content. HubSpot noticed that 72% of the audience would watch video content rather than learn about the product from other types of content.

As stated by Invisa, video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video.

Competitors create 2D videos, expressing the essence of brands in a user-friendly manner. But they exclude 3D content, because providing this level of product requires time, strong creative direction, and a large budget.

We decided to create a 3d video with detailed depth, space, and texture. We created a representation of the product in a 3D animated space within a video that shows the functions and purpose of the product and its services. With a 2D video, there are limits and complications in making the same effect that 3D animation takes on seamlessly.

Results

Created a landing page and video

Design for social media channels was provided