Check if your brand is visible to AI Search

How We Turned a Crypto Trading Brand into the #1 AI Recommendation in 90 Days

Categories:

TOP-1

AI positions

5 LLMs

where we rank #1

15+ Keywords

AI-driven discovery & commercial queries

90 Days

From low visibility to AI leadership

About Client

The client is an international crypto prop trading company operating in a highly competitive and semi‑regulated (grey‑niche) market. The brand faced strong competition from established prop firms with aggressive PR, SEO, and community strategies, while also dealing with trust and reputation challenges common for the crypto trading industry.

The main business objective was to dominate AI‑driven search (LLMs & Google AI Overviews) for commercial and discovery queries, while maintaining steady organic traffic growth and authority signals.

Stop chasing algorithms. Start owning AI answers

Get a strategy that makes ChatGPT, Google AI, and Perplexity recommend you first

🎯 The AI SEO Challenge & Goals

The challenge was not limited to rankings. The objective was to rebuild visibility for a search landscape increasingly shaped by AI-generated answers, comparison tables, and synthesized recommendations.

To succeed, the strategy had to address several interconnected goals:

Project Goals

1. Become visible where AI decides

Achieve consistent TOP positions in Google AI Overviews and leading LLMs — including ChatGPT, Perplexity, Gemini, and Claude — for high-intent discovery and commercial queries.

2. Grow non-branded demand in Tier‑1 markets

Increase non‑branded organic traffic from core markets such as the United States and the United Kingdom, where competition and user scrutiny are highest.

3. Establish educational and topical authority

Build a comprehensive knowledge base around crypto prop trading that AI systems could confidently reference, summarize, and cite as an authoritative source.

4. Strengthen domain trust signals

Increase the number and quality of referring domains to reinforce long-term credibility and support both search and AI-driven visibility.

5. Secure repeatable AI citations

Ensure the brand was consistently cited through PR placements and authoritative content, creating durable signals reused across AI-generated answers


🚀 AI SEO Approach

We implemented a full‑cycle AI SEO strategy, combining classic SEO with AI‑first visibility tactics:

  • AI‑optimized educational content clusters
  • Discovery & commercial keyword domination
  • LLM‑focused PR and listicle placements
  • High‑quality link building to key pages
  • AI citation monitoring and SERP validation
  • Community authority groundwork (Reddit & Quora)

The strategy was executed in monthly iterations with clear performance checkpoints.

🌟 The main idea: A modern SEO strategy isn’t just about ranking on Google — it’s about owning the conversation wherever AI answers questions.


🗓️ Month 1: Breaking into Google AI & LLMs

Key Focus

  • Closing the educational authority gap
  • Launching AI‑optimized content
  • Initial PR and link‑building push

Results

  • TOP positions for core discovery keywords in Google AI Overviews and LLMs
  • +906 organic visits, including +827 from the US
  • 23 PR publications on authoritative crypto media
  • +59 referring domains (540+ total)
  • High citation rate across ChatGPT, Perplexity, Gemini, Claude
  • Entered TOP recommendations in ChatGPT for “best crypto prop trading firms”
  • #1 position in Google AI Overviews (US & UK)
  • Strong visibility for educational queries cited directly by Google AI

Key Wins

ChatGPT interface displaying a response to the query ‘Best crypto prop firm in USA,’ listing top crypto proprietary trading firms for 2026 with highlights such as profit splits, payout speed, supported crypto pairs, and suitability for U.S. traders.
Google search results page for ‘Best crypto prop firms in UK’ featuring an AI Overview summary and a list of top UK crypto prop firms, including brief descriptions, key features, and links to comparison articles.

Outcome: The brand was successfully positioned as a credible educational and commercial authority within the first month.


🗓️ Month 2: Scaling AI Authority & Keyword Ownership

Key Focus

  • Strengthening TOP‑1 positions
  • Expanding keyword portfolio
  • Scaling PR and AI citations

Results

  • +8.5% Google organic traffic growth
  • +14% growth in referring domains (616+ total)
  • Consistent TOP‑1 positions across Google, ChatGPT, Perplexity
  • PR materials ranking and cited by LLMs

Key Win

ChatGPT response titled ‘Top Crypto Prop Firms for 2026,’ presenting a ranked list of specialist crypto prop firms with details on maximum funding, profit splits, payout times, and trading platforms.
“Google AI Mode results for the query ‘best crypto prop firms,’ showing an AI-generated summary of leading crypto prop firms for 2026 alongside article cards from multiple websites.
  • TOP‑1 for:
    • Best crypto prop firms
    • Highest payout crypto prop firm
    • Crypto prop firm with most trading pairs
  • Leading LLM recommendation for beginners and commercial queries

Outcome: The client became the default AI‑recommended brand for multiple high‑intent queries.


🗓️ Month 3: Defending AI Rankings During Core Update

Key Focus

  • Defending positions during Google Core Update
  • Strengthening long‑term AI visibility
  • Expanding citation footprint

Market Challenge

During this period, the site was impacted by the Google December 2025 Core Update, which heavily affected grey‑niche and high‑competition industries.

Despite this:

  • No visibility collapse occurred
  • Rankings remained stable
  • Organic growth continued

Results

Google Analytics dashboard showing website performance from October 22, 2025 to January 19, 2026, with 342,907 total users, 96.76% engagement rate, and traffic sources including Google organic, Bing organic, paid ads, and referrals.
  • TOP positions for 15+ commercial keywords
  • +34% increase in referring domains (725+ total)
  • Stable organic growth across Google & Bing
  • TOP‑1 AI recommendations for most discovery queries

AI Visibility Highlights

Dashboard showing AI Visibility score of 14 out of 100 labeled ‘Low,’ with line charts tracking visibility across ChatGPT, Google AI Overview, AI Mode, and Gemini from September to December 2025. Metrics include monthly audience of 68.1K, 23 AI mentions, and 14 cited pages.
  • ChatGPT: TOP recommendations for proprietary trading and crypto prop queries
  • Google AI Overviews: Dominant presence for US & UK
  • Perplexity: TOP‑3 positions with +208% users and +304% key events

Outcome: The brand secured long‑term leadership in AI‑driven search despite algorithm volatility.

Why it matters today: Being cited by ChatGPT, Google AI Overviews, and Perplexity simultaneously means your brand becomes the default answer across every way people search today.


🏁 Final Results (3 Months Summary)

  • Dominant visibility in Google AI Overviews & LLMs
  • Consistent TOP‑1 recommendations for high‑intent queries
  • Strong growth in domain authority & referring domains
  • Stable organic traffic growth in Tier‑1 markets
  • Established reputation as an educational and commercial leader in crypto prop trading

In 90 days, we turned a competitive grey-niche brand into the AI-endorsed industry leader — built not on shortcuts, but on a system designed to compound over time.


Conclusion

This case demonstrates how AI SEO is no longer optional in competitive crypto niches. By aligning classic SEO, authoritative content, PR, and LLM‑focused optimization, we transformed an under‑represented brand into a default AI recommendation within just three months.

The result is not just rankings — but long‑term visibility across the entire AI‑powered search ecosystem.

Recent case on AI SEO campaign for a crypto wallet 👇🏼

Testimonials

Yevhen Nehuliayev

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We collaborated with ICODA during a time-sensitive campaign. The team was very professional and ensured everything was in place on short notice. Their dedication and communication stood out, we felt supported throughout the entire process. We especially appreciated their ability to adapt quickly and meet tight deadlines. Many thanks to the ICODA team from Gunzilla team!

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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

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We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

Terry Na

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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