Stop losing ad spend to platform bans and failed campaigns. Our proven methods bypass Google, Meta, and TikTok restrictions while delivering high-converting players that actually deposit.
ROI achieved for crypto casino
new users from cloaked ads in 1 month
years of iGaming traffic expertise
Gambling ads face obstacles that a general pay-per-click agency rarely plans for. ICODA’s specialized expertise bypasses platform restrictions and delivers high-converting players that actually deposit.
Budget starts moving only after setup ends. The colour shows how exposed each route is.
| Platform | Setup Time | What We Build | Main Risk | After Launch |
|---|---|---|---|---|
| Google Ads: Certified | As long as certification takes | Certification per region; age gate, responsible gambling links, licence number and privacy policy on site | Markets your licence doesn't cover | Search and display, no extra infrastructure |
| Google Ads: Restricted Markets | ~7 days | Domains, hosting, white pages, account warming. No spend yet | The ad account. Campaign groups run separately, so one ban stays contained | Daily checks, weekly bid and creative updates |
| Meta: Facebook & Instagram | 7 to 14 days | Account warming, Pixel and Conversions API, so a deposit counts as a deposit | Test budget: start small, scale on results | Video, carousel and static ads behind a pre-lander |
| TikTok | 7 to 14 days | Account setup and UGC-style video production | Which markets: your licences decide | Trend-led UGC on weekly rotation |
Cost per click, lead and deposit from six paid campaigns. Every figure comes from a published case study.
Google Ads, Meta and Yandex campaigns for crypto casinos and an iGaming payments platform, with the numbers from each.
Four things that hold on every casino account we run. The dates come from the build; the sign-off and the reporting frequency are yours.
What You Bring
What We Set Up
Pick your role to see how the engagement is shaped.
Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or Telegram.
We use a multi-layered approach including professional cloaking infrastructure, compliant ‘white pages,’ strategic account warming, and platform-specific landing pages. Our methods involve creating casino-compliant campaigns that follow platform guidelines while still effectively promoting your brand. We handle all technical setup including domains, hosting, and trust-building.
We manage campaigns across Google Ads (cloaked), Meta (Facebook/Instagram), TikTok, and specialized gambling ad networks. Each platform requires different strategies for casino projects, and we have proven methods for success on all major advertising channels that iGaming brands need to acquire players.
We ‘warm up’ accounts before using them for casino PPC, building trust signals and algorithmic credibility. This includes proper account structuring, gradual spend scaling, compliant content strategies, and dedicated landing pages that adhere to platform guidelines while routing traffic to your main casino.
Yes, we provide complete creative production including banner design, UGC-style videos for TikTok, ad copy, and compliant landing pages. Our creative team understands gambling audiences and platform requirements, ensuring all materials are optimized for both player conversion and moderation compliance.
Setup time varies by platform: Google Ads (cloaked) requires approximately 7 days for infrastructure setup, Meta and TikTok campaigns take about 7-14 days for proper account optimization. Campaign execution runs for 31+ days across all platforms. We focus on quality setup to ensure long-term campaign success without bans.
We support 20+ GEOs including Tier-1 markets (UK, Canada, Germany, Spain, Italy) and Tier-2/3 markets with lower competition and faster results. Our geo-targeting strategies are tailored to each market’s regulations, player behavior, and competitive landscape to maximize FTDs and player lifetime value.
We track key metrics including CTR, CPC, CPA, ROAS, registrations, first-time deposits (FTDs), and player lifetime value. Our reporting includes platform-specific insights, Telegram bot tracking integration, and optimization recommendations to continuously improve campaign performance and ROI.
Yes, we offer complementary services including PR listicles (‘Best Casino’ rankings), review management on Trustpilot and CasinoGuru, and content-based ORM. Building strong trust signals not only improves ad moderation success rates but also significantly increases player conversion and deposit rates.
Yes, in markets where Google certifies gambling advertisers. You need a valid local licence for each region, and the site must show an age warning, responsible gambling resources, the licensee’s name and number, and a privacy policy. Certification in one country does not carry over to the next. For markets outside certification, we run the restricted-market setup described in the table above.
The market matters more than the platform. Ahrefs estimates for Google search in September 2026 put a UK click on betting sites near $25 and an Indian click on online betting under $0.50. That is why we plan the GEO mix before the budget. In our own campaigns we paid $0.37 per click on brand search and $8.40 per deposit on Meta.
Yes. Sportsbooks get the same account build, tracking and creative sign-off as casinos. The difference is timing: betting campaigns follow the fixture calendar, so they go live before a match or tournament starts.
We are the team of experts that will support your business at all stages