Stop losing ad spend to platform bans and failed campaigns. Our proven methods bypass Google, Meta, and TikTok restrictions while delivering high-converting players that actually deposit.
ROI achieved for crypto casino
registrations from cloaked ads in 1 month
years of iGaming traffic expertise
iGaming advertising faces unique obstacles that traditional agencies can’t handle. ICODA’s specialized expertise bypasses platform restrictions and delivers high-converting players that actually deposit.
Before the First Campaign Runs
The day counts are the ones stated in the FAQ further down this page. The fourth column is what the build is there to protect, platform by platform.
| Platform | Setup Time | What Happens in That Window | Where the Exposure Sits | What Runs After Launch |
|---|---|---|---|---|
| Google Ads — Certified Route | Gated on certification, not on build time | Google certifies gambling advertisers region by region and wants a valid local licence for every region you intend to target. The destination site has to carry an age warning, problem-gambling resources, the licensee's name and number, and a privacy policy. | The licence, market by market. Certification for one region does not carry to the next, so a campaign aimed at a market your licence does not cover stops at review rather than after spend. | Search and display, with no infrastructure layer underneath to maintain. |
| Google Ads — Restricted Markets | About 7 days | Domain and hosting build, white pages, and the account warming that finishes before any campaign is switched on. No budget moves during this week. | The ad account, and only the ad account. Each campaign group runs on its own domains and IPs, so losing one does not take the rest of the build with it. In the iGaming payments campaign the setup held for the full 30 days: 2,033 conversions at $1.23 each, no bans and no suspensions. | Execution runs 31+ days. Daily checks on campaign health, domain performance and traffic quality; weekly bid, ad-group and creative changes. |
| Meta — Facebook and Instagram | 7–14 days | Account structuring and warming, then the tracking layer: Pixel plus server-side Conversions API events, so a deposit is counted as a deposit and not as a click. | The test budget, spent before anyone knows whether the account will hold. Meta campaigns in this vertical open small and scale on evidence — the Asian campaign started on a $250 test and moved to $2,000 once the return held. | Video, carousel and static creative in test, with a pre-lander in front of the casino. That campaign returned 136 deposits at $8.40 average cost across five Asian markets, and $0.91 per registration in South Korea. |
| TikTok | 7–14 days | Account optimisation and UGC-style video production — the format TikTok's ad review and its audience both expect. | The market list, decided before a single video is filmed. TikTok restricts real-money gambling in Branded Content to a named set of markets with an 18+ gate, and paid ads need certification backed by licence documents, so where you are licensed decides what can run. | Trend-led UGC video on the same weekly rotation as the other channels. |
From crypto casinos to sportsbooks, our paid traffic campaigns deliver measurable FTDs and player acquisition across all major advertising platforms.
Four things that hold on every casino account we run. The dates come from the build; the sign-off and the reporting frequency are yours.
Pick your role to see how the engagement is shaped.
Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or Telegram.
We use a multi-layered approach including professional cloaking infrastructure, compliant ‘white pages,’ strategic account warming, and platform-specific landing pages. Our methods involve creating casino-compliant campaigns that follow platform guidelines while still effectively promoting your brand. We handle all technical setup including domains, hosting, and trust-building.
We manage campaigns across Google Ads (cloaked), Meta (Facebook/Instagram), TikTok, and specialized gambling ad networks. Each platform requires different strategies for casino projects, and we have proven methods for success on all major advertising channels that iGaming brands need to acquire players.
We ‘warm up’ accounts before using them for casino PPC, building trust signals and algorithmic credibility. This includes proper account structuring, gradual spend scaling, compliant content strategies, and dedicated landing pages that adhere to platform guidelines while routing traffic to your main casino.
Yes, we provide complete creative production including banner design, UGC-style videos for TikTok, ad copy, and compliant landing pages. Our creative team understands gambling audiences and platform requirements, ensuring all materials are optimized for both player conversion and moderation compliance.
Setup time varies by platform: Google Ads (cloaked) requires approximately 7 days for infrastructure setup, Meta and TikTok campaigns take about 7-14 days for proper account optimization. Campaign execution runs for 31+ days across all platforms. We focus on quality setup to ensure long-term campaign success without bans.
We support 20+ GEOs including Tier-1 markets (UK, Canada, Germany, Spain, Italy) and Tier-2/3 markets with lower competition and faster results. Our geo-targeting strategies are tailored to each market’s regulations, player behavior, and competitive landscape to maximize FTDs and player lifetime value.
We track key metrics including CTR, CPC, CPA, ROAS, registrations, first-time deposits (FTDs), and player lifetime value. Our reporting includes platform-specific insights, Telegram bot tracking integration, and optimization recommendations to continuously improve campaign performance and ROI.
Yes, we offer complementary services including PR listicles (‘Best Casino’ rankings), review management on Trustpilot and CasinoGuru, and content-based ORM. Building strong trust signals not only improves ad moderation success rates but also significantly increases player conversion and deposit rates.
We are the team of experts that will support your business at all stages
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