Infinito: How to Promote a Crypto Wallet in Russia?

Infinito provides a safe place for every user to manage their crypto wealth, enjoy the applications they love and will love, and make payments in just a few clicks.

Infinito: How to Promote a Crypto Wallet in Russia?

Goal and tasks

IEO Launching, increasing company recognition in the Russian market.

Stage 1. PR


We sent the PR brief to the client, he filled it. Based on the goals and objectives of the brief, a marketing strategy was built – placing in Tier-1, Tier-2 media resources, native / advertising mention of the project in the ratio of 70% / 30%.

The client sent articles for placement, but we considered that we can do better, what we did:

As a result, we made articles that the client liked. They were published.

Stage 2. Forum, SMM promotion

Forum, SMM promotion

Project promotion in Reddit, Telegram. Achievement marked KPI.


10+ articles in the media, 1000+ targeted users were added to the TG group, 60 + advertising posts in telegram channels, 40+ posts in Reddit. The next step is Google Ads and crypto networks ads.

Client testimonials

We’ve tried using different agencies for the Russian market. ICODA went out of their way and delivered high quality content and advices to enter this complicated market. We’ll definitely work again with Vlad and his team.

Charlie Bussat

LinkedIn Profile

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