Infinito: How to Promote a Crypto Wallet in Russia?
Infinito provides a safe place for every user to manage their crypto wealth, enjoy the applications they love and will love, and make payments in just a few clicks.
Website
www.infinitowallet.io
Infinito provides a safe place for every user to manage their crypto wealth, enjoy the applications they love and will love, and make payments in just a few clicks.
Website
www.infinitowallet.io
Goal and tasks
IEO Launching, increasing company recognition in the Russian market.
Stage 1
PR
We sent the PR brief to the client, he filled it. Based on the goals and objectives of the brief, a marketing strategy was built – placing in Tier-1, Tier-2 media resources, native / advertising mention of the project in the ratio of 70% / 30%.
The client sent articles for placement, but we considered that we can do better, what we did:

As a result, we made articles that the client liked. They were published.
Stage 2
Forum, SMM promotion
Project promotion in Reddit, Telegram. Achievement marked KPI.
Results
10+ articles in the media, 1000+ targeted users were added to the TG group, 60 + advertising posts in telegram channels, 40+ posts in Reddit. The next step is Google Ads and crypto networks ads.
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