Updated: May 20, 2024

Published: January 5, 2023

Vabble: How to Build a Strong Media Presence and Raise $1.1M During a Private Round?


A streaming all-in-one platform for film lovers, actors, film production businesses, and cryptocurrency fans. It is supplied with top-notch blockchain technology. There is no place for censorship. Vabble provides its users with pure freedom of creation on screen.


Vabble: How to Build a Strong Media Presence and Raise $1.1M During a Private Round?

Goals and tasks

  • Promotion on Youtube;
  • Advertisement on Twitter;
  • Building PR strategy.



Current Market Situation. How Did We Select the Marketing Strategy for the Vabble Platform?

Video streaming businesses got maximum advantage from the COVID and post-COVID crisis and helped the film industry not to die. In the long run, some weak streaming services faced a slide among their users as soon as individuals stopped working remotely and businesses resumed.

At the same time, we could not say that the whole market will suffer losses as the most prominent companies will find ways to attract investors, providing a great entertainment experience. So, according to Statista, the OTT SVOD market will reach a 52% growth by 2025.

While challenges still exist, video streaming services need to focus on several things. To succeed and receive revenue growth, it is important for the technology platform to know what should be prepared in advance:

  • Develop a marketing strategy for a company with exclusive content to increase daily, weekly, and monthly lists of users;

  • Access new users to a platform within the market;

  • Improve viewer experience and provide them with various and exclusive films and entertainment abilities to build higher LTV and highlight it in the market;

  • Collecting data on user behavior and viewing time across channels and devices.

But we should admit that the streaming business sits in the winner’s seat right now. Companies should focus on boosting their marketing to keep the growth of the platform and stand out from the crowd in the current market situation.

Marketing is also important for long-term user loyalty and retention strategies.


Vabble: the way ICODA brought customers and boosted funding during its private round | Investment in Vabble asset case




Vabble Case: Reaching High Marketing Performance and Bringing New Customers and Investors to the Company

This time, you will see the way we created the marketing strategy for Vabble, made its revenue soar during its private round, and brought new investors to the project.

Stage 1

Promotion on YouTube

This media channel provides space for influencers to deep dive into topics like price predictions, analysis and to give detailed reviews on top-notch technologies.

All we can say is that YouTube is a massive hub of content related to streaming and blockchain projects. It is crammed with a growing number of channels discussing the digital segment. Leaders have created deeply engaged and loyal communities based on their YouTube channels. Because the blockchain and streaming segment expand each day, there

The ratio of upvotes and downvotes. This platform has an exceptional system to range bloggers within the segment they operate and show the most relevant content to visitors. So, as stated by Socialbakers, the average video on YouTube has, for every nine likes, one dislike only;

will most likely be many more YouTube crypto channels to pick from.


Vabble case: Boosting crypto funding during private round for service film broadcasting | How to avoid risks and reach out your investors thanks to youtube?



So, according to our promotional strategy, we picked three types of cryptocurrency bloggers with up to 300 000 followers, 50 000 and 15 000 subscribers.

  • Engagement, and the number of comments;
  • Views. View reports contain data about the number of views, estimated minutes watched, where viewers are geographically, and viewership over a specified date range;
  • The ratio of upvotes and downvotes. This platform has an exceptional system to range bloggers within the segment they operate and show the most relevant content to visitors. So, as stated by Socialbakers, the average video on YouTube has, for every nine likes, one dislike only;

  • Shares. Shares can gauge how much viewers value content and brand. Since people share content that confirms their ideal self-persona, people who share videos are publicly displaying that they trust and support the channel.

We measured blogger outreach effectiveness to analyze how your video performed in order to determine the most effective channels. As a result, we decided to choose a full review and live streaming review on VoskCoin and KIFS Crypto channels. In addition, video plugs and mentions are the most common type of sponsorship integration on YouTube. So, we picked CryptoTV and Patrick Corsino to publish.

Stage 2

Advertisement on Twitter

Whether you are new to the world of digital assets or a professional, Twitter is one of the best ways to stay tuned. That is why it is highly recommended for companies to establish brand awareness there.

Twitter has the potential to make your project popular compared to other crypto channels such as Telegram, Medium, or Facebook. Twitter is, in fact, one of the biggest social media platforms that are being utilized in promoting the mass adoption of blockchain and crypto-related startups.


Take a look at the Vabble case and see how to bring investors, track and boost your marketing performance to make your funding soar?


Any discussion on how to promote your content on Twitter is incomplete without mentioning influencers.

If you can connect with influencers within your industry, you can amplify the reach of your content by leveraging their networks as well as yours.

This time @ScottCBusiness and @girlgone_crypto were picked to make an announcement about Vabble and its NFT.

Stage 3

Building PR strategy

Like all other startups, the streaming service needs a solid PR strategy to be heard and make a name for itself.

We all know that cryptocurrency and blockchain ads have restrictions on a vast range of services like Google. It is important to pay close attention to Reddit, Discord, and Steemit to boost brand awareness.

Moreover, pay close attention to making different types of content, and do not exclude backlinks and building reputation. If you share your blogposts and PR content with related communities, it is possible to broaden your reach.

Please, keep in mind that gaining media attention can make or break a business. The crypto and blockchain spheres are still young. So, it is crucial to build and implement a PR strategy as soon as possible.


Vabble and its production launchpad: how to make an investor find and bring funds to the film streaming project? | ICODA and its successful case with Vabble | Raising $1.1M during a private round for streaming platform


As a result of research made by our team, we decided to publish information on Investing.com, one of the top three global financial websites in the world. It is a financial platform and news hub.

In addition, we published an analysis of the blockchain and streaming industries in Entrepreneur. It is an American magazine that publishes news and blog posts about entrepreneurship, business management, and startups.


  • Built the robust marketing strategy for the client;
  • Grew brand awareness among its target audience and the whole blockchain, streaming, and crypto communities. They gained up to 16 000 new users and a group of 1 800 returning customers on the service;

  • The company successfully raised more than $ 1 138 760 during its private round.



Valerii Brizhatiuk

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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

LinkedIn Profile

We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.


ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

LinkedIn Profile

ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile

ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

LinkedIn Profile

ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.


We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

LinkedIn Profile

We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.


Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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