Updated: November 5, 2023

Published: June 30, 2021

Bosagora: How to Hold a Round of the T-FI Lending Service in 9 Seconds?

 

It is a public blockchain platform that focuses on building an open, decentralized system. The company announced their blueprint for T-Fi, which stands for true finance, and planned to offer a new experience by combining the traditional financial instruments with BOA. It is a coin produced by BOSAGORA.

After its release, with the public’s enthusiastic support, the company was ready for the second round of the application. Check out the way we prepared for it and the important steps that were taken.

Bosagora: How to Hold a Round of the T-FI Lending Service in 9 Seconds?

Goal and tasks

  • Run its 2nd round of T-Fi lending service;
  • Community building;
  • Increase brand awareness.

Stage 1

Create a strategy

  • Briefing and brainstorming to set tasks and goals.
  • Define a target audience. The better we understand its target market, the more we will be able to reach the audience and convert them into customers.
  • Prepare marketing strategy.

Stage 2

Brand awareness

Make PR strategy

New ideas, as well as concepts, need to be expressed clearly and eloquently. This is where a good press release and strong PR strategy come in. The only way to stand out is to implement a comprehensive PR strategy to take your promotion efforts to the next level. Getting professionally written editorial content for your company is a key factor in a path to success.
Regarding BOSAGORA, it announced that the company is linking BOA with Binance Smart Chain, the blockchain service of the biggest cryptocurrency exchange. So, information about this important collaboration appeared on popular crypto news websites like Markets Insider and Cointelegraph.

PR is an ongoing effort throughout the token sale. Before the pre-sale, a token sale needs a strong, concerted PR and outreach effort to reach all the major crypto news feeds and websites. But also, during the token offering, it needs to keep the community informed and engaged with important news, updates, and partnership announcements.

Collaboration with YouTube Influencers

Unlike other platforms that are usually restricted by time (for example, TikTok and Instagram), YouTube gives the ability to publish long-form content. This provides space for influencers to deep dive into topics like coin analysis and to give detailed reviews on cryptocurrencies. All we can say is that YouTube is a massive hub of content related to cryptocurrencies. It is crammed with a growing number of channels discussing digital assets. Leaders have created deeply engaged and loyal communities based on their YouTube channels.

These influencers can bring serious changes to the cryptocurrency market. When a prominent crypto-YouTuber voices a strong opinion on a digital asset, it can prompt followers to participate in a token offering. Because the cryptocurrency segment expands each day, there will most likely be many more YouTube crypto channels to pick from in the immediate future.
We decided to choose Crypto Love, DustyBC Crypto News, and Prime Investors to publish about the project.
Therefore, we can say that it gets incredibly vital to add this media channel to your strategy to make the asset popular.

Work with opinion leaders on Twitter

Whether you are new to the world of digital assets or a professional, Twitter is one of the best ways to stay tuned. That is why it is highly recommended to establish brand awareness there. Twitter is actually where the most influential people in the crypto and De-Fi spheres can be found. It is an excellent way to make announcements about your coin, promote its token offering, and spread the news and upcoming updates.
This time @TheWonderGirl4 and @GibsoonCorp were picked to make an announcement about the upcoming event.

Stage 3

Community building

There is no better way to organically build a community than to put tokens in the hands of as many users as possible when your project launches. Early token holders usually become your biggest fans because they stand to make the most money from your project succeeding.

They will also stick with you during times of uncertainty, which can be extremely valuable.

Building your loyal community allows you to make full use of your token holders to grow your business.

 

Results

As a result of all activities that were implemented within this strategy, the application to the T-Fi lending service had a great outcome. Like the 1st round of T-Fi Lending Service, it ended early. The first round of recruitment ended within 47 seconds of opening, and this time the company set a new record: only 9 seconds were needed. More than 62 participants succeeded in this recruitment.

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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

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Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

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