Check if your brand is visible to AI Search

Crypto & Blockchain SEO Agency

Crypto SEO agency for exchanges, DeFi, Layer-1 chains and Web3 SaaS. We grow organic traffic on Google and citations in ChatGPT, Perplexity, Claude and Gemini.

245%

average traffic growth in 3 months

70+

crypto and Web3 SEO engagements shipped

15+

years of SEO expertise

Break free from traditional iGaming marketing. Drive growth with a proven casino marketing agency. Contact trusted experts today.

Who Owns the Crypto Money Queries Today

Five query shapes, each checked against live US results in Ahrefs in September 2026. Individual positions move week to week. Which kind of site holds them does not.

Query Type
Who Holds Page One Today
What We Target Instead
"[Coin] Price Prediction"
Forecast sites and exchange price pages, under an AI Overview. On "solana price prediction" the first organic result is CoinCodex, followed by TradersUnion, Coinbase and Binance’s own price pages.
We leave it. The AI Overview answers the question above every result on the page, and a brand page adds nothing the forecast sites do not already publish.
"Best Crypto Exchange", "Best Crypto Wallet"
Mainstream personal-finance media and Reddit. On "best crypto exchange" the organic results run NerdWallet, a Reddit thread, Coinbase’s homepage, CoinMarketCap and Investopedia. The AI Overview above them cites NerdWallet and Investopedia.
A place inside those lists. Editorial placement and reviewer outreach put the brand into the ranking that already holds the position — faster than building a page that has to outrank a DR 90 finance publisher.
"[Brand] vs [Brand]"
Neither brand. On "binance vs coinbase" the page belongs to Investopedia, CoinLedger, Reddit and Quora, and the AI Overview cites Investopedia and Arkham.
Your own comparison page, written to be quoted rather than to win the click, and the reviewer relationships that decide what the third-party pages say about you when they are next updated.
"Is [Brand] a Scam"
Forums and review platforms. On "is kucoin a scam" the first four results are a Reddit thread, the Trustpilot profile, a Bitcointalk thread and Quora.
The threads themselves. This result is won on the platforms that hold it, through reputation work and moderation-compliant participation, not through a page on your own domain.
Product and Tool Intent — "Create a Crypto Token"
Open. Established tools hold most of these results, and they hold them with product pages rather than with media — which is what makes them reachable.
One deep page for the whole cluster instead of a page per keyword. 20lab.app’s generator page took #1 in Google US for "create a crypto token" and 20+ commercial keywords into the top 10 in three months.
"[Coin] Price Prediction"
Who Holds Page One Today
Forecast sites and exchange price pages, under an AI Overview. On "solana price prediction" the first organic result is CoinCodex, followed by TradersUnion, Coinbase and Binance’s own price pages.
What We Target Instead
We leave it. The AI Overview answers the question above every result on the page, and a brand page adds nothing the forecast sites do not already publish.
"Best Crypto Exchange", "Best Crypto Wallet"
Who Holds Page One Today
Mainstream personal-finance media and Reddit. On "best crypto exchange" the organic results run NerdWallet, a Reddit thread, Coinbase’s homepage, CoinMarketCap and Investopedia. The AI Overview above them cites NerdWallet and Investopedia.
What We Target Instead
A place inside those lists. Editorial placement and reviewer outreach put the brand into the ranking that already holds the position — faster than building a page that has to outrank a DR 90 finance publisher.
"[Brand] vs [Brand]"
Who Holds Page One Today
Neither brand. On "binance vs coinbase" the page belongs to Investopedia, CoinLedger, Reddit and Quora, and the AI Overview cites Investopedia and Arkham.
What We Target Instead
Your own comparison page, written to be quoted rather than to win the click, and the reviewer relationships that decide what the third-party pages say about you when they are next updated.
"Is [Brand] a Scam"
Who Holds Page One Today
Forums and review platforms. On "is kucoin a scam" the first four results are a Reddit thread, the Trustpilot profile, a Bitcointalk thread and Quora.
What We Target Instead
The threads themselves. This result is won on the platforms that hold it, through reputation work and moderation-compliant participation, not through a page on your own domain.
Product and Tool Intent — "Create a Crypto Token"
Who Holds Page One Today
Open. Established tools hold most of these results, and they hold them with product pages rather than with media — which is what makes them reachable.
What We Target Instead
One deep page for the whole cluster instead of a page per keyword. 20lab.app’s generator page took #1 in Google US for "create a crypto token" and 20+ commercial keywords into the top 10 in three months.

Why Crypto Brands Lose Their Own Queries

Six recurring blockers across 70+ crypto SEO engagements — from L1 chains to NFT marketplaces. Each has a tested playbook.

Low Search Visibility
Tier-1 review sites and incumbent exchanges own the SERP. We build topical authority, ship link-worthy content and earn editorial placements in crypto media.
Poor Technical Foundations
Web3 frontends ship JS-heavy. We fix rendering, indexability on token pages, schema for crypto entities and Core Web Vitals — measured in real numbers.
No Authoritative Backlinks
Editorial placements in CoinDesk, Decrypt, Cointelegraph and The Block. Niche links from DeFi, NFT and Web3 publishers. No PBNs, no link farms.
Generic Website Content
Marketing-freelancer copy that ranks for nothing. We replace it with content crypto users — and AI crawlers — can extract, cite and act on.
Inconsistent SEO Strategy
Quarterly strategy resets, kept-or-killed decisions on every initiative, a single roadmap the team works from. No founder-mode pivots.
Zero AI Search Presence
ChatGPT, Perplexity and Gemini answer crypto questions without sending a click. We optimize for citation — entity consistency, FAQ schema, AEO.

Our Crypto SEO Background

Exchanges taken from zero to top-of-page-one for core terms. DeFi protocols scaled past their organic plateau. Crypto brands ranked as the named recommendation inside ChatGPT and Perplexity answers.

What Google’s Crypto Ad Policy Allows, and What It Bans

Google Ads Crypto Policy

Allowed, After Certification

  • Cryptocurrency exchanges — promotable only once you have applied for and received Google’s certification.
  • Cryptocurrency software wallets, under the same certification requirement.
  • Hardware wallets that hold private keys for cryptocurrencies, NFTs or other crypto-based assets.
  • Cryptocurrency coin trusts.
  • Certification is granted per location. Google publishes the list of countries where these products may run, and states that if your targeted location is not on it, they cannot be advertised there at all.
Same Policy Page, No Certification Path

Not Allowed at All

  • Initial coin offerings. There is no certification that makes an ICO ad eligible.
  • DeFi trading protocols. Named in the same sentence as ICOs, and banned on the same terms.
  • The purchase, sale or trade of cryptocurrencies and related products, outside the certified categories on the left.
  • Ad destinations that aggregate or compare issuers of cryptocurrencies or related products.
  • Games where players wager or stake NFTs for the chance to win something of real-world value, and social casino games that reward NFTs.
  • This is the distinction the word “restricted” hides. One half of the policy is a certification queue. The other half has no queue to join.

From Technical Audit to Compounding Traffic

Onboarding & Access
1
Goals, KPIs, GA4, GSC, Ahrefs, CMS access. Stakeholder roles and decision-making cadence agreed in week one.
Tech Audit & Quick Wins
2
Crawl, render, indexation, schema, Core Web Vitals. 10–20 quick-win fixes shipped by end of week two.
Keyword & Entity Map
3
Crypto SERPs by intent — informational, transactional, branded. Entity graph mapped for ChatGPT, Perplexity and Gemini.
Content Production
4
Pillar pages, comparison posts, glossary, programmatic templates for tokens and coins. 8–15 pieces per month, crypto-native voice.
Link Acquisition
5
Editorial outreach to Tier-1 crypto media. Niche placements with DeFi, NFT and L1/L2 publishers. Digital PR around product launches.
AI Search (GEO / AEO)
6
Extractable structure, FAQ schema, entity consistency across LLMs. Monthly citation tracking in ChatGPT, Perplexity, Gemini and AI Overviews.
Reporting & Iteration
7
Monthly cohort report: rankings, traffic, AI citations, conversions. Roadmap re-baselined every quarter.

Three Money Keywords, and Who Owns Them Today

Results by Engagement Type

Four crypto engagements, four different shapes. Each card carries the figure its own case study reports.

  • Long-Run Retainer, Crypto Exchange

    Godex.io, a no-KYC swap exchange. Organic traffic 7,551 → 20,634 monthly visits over about eighteen months. Referring domains 2,510 → 4,177. Conversions 1,308 → 1,625 year on year. Domain Rating dipped to 60 mid-campaign and came back to 65.
  • Single Commercial Cluster, Token Tool

    20lab.app, an ERC-20 token generator. One page rebuilt for the whole “create a token” cluster instead of a page per keyword. #1 in Google US for “create a crypto token”, 20+ commercial keywords in the top 10, Google organic traffic up 80% — three months.
  • New Domain, First Five Months

    A newly established crypto exchange under NDA, starting with no rankings and no authority. Organic search traffic quadrupled in five months on keyword research, conversion-focused content and an onsite rebuild.
  • Listicle Placement, Presale Window

    GameFrog, a presale-stage token with no domain authority and a closing window. 30+ crypto and finance media placements, 6+ search terms into Google’s top 10, and no ad spend on the channel.

Crypto Brands We Have Ranked

Testimonials

Eleanor Gaywood

LinkedIn Profile

Director | RootstockCollective

logo-project

Great team, worked to make sure that the strategy suited the business goals. We had to make some tweaks along the way but overall great results.

Roman Aliev

LinkedIn Profile

Product Marketing Manager | Tangem

logo-project

They understood our business, audited our brand in AI search results, and flagged issues we hadn’t considered. The insights were practical and easy to act on. They really know their stuff. We’ll definitely work together again.

Navid Ladani

LinkedIn Profile

Ctrl PR

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I’ve been working with ICODA for years and have also met their team personally. Very professional, reliable, and easy to work with. Happy with their work and overall experience!

Mark Mayhook, CEO of NeuroTrader, social media profile picture.

Mark Mayhook

LinkedIn Profile

CEO | NeuroTrader AI

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We worked on attracting users and building my personal brand around AI Trading—which helped me get 4,000 people on the waitlist and save a ton of time. Thanks!

Yevhen Nehuliayev

LinkedIn Profile
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We collaborated with ICODA during a time-sensitive campaign. The team was very professional and ensured everything was in place on short notice. Their dedication and communication stood out, we felt supported throughout the entire process. We especially appreciated their ability to adapt quickly and meet tight deadlines. Many thanks to the ICODA team from Gunzilla team!

Valerii Brizhatiuk

LinkedIn Profile
logo-project

Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

LinkedIn Profile
logo-project

Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

LinkedIn Profile
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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

LinkedIn Profile
logo-project

We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

LinkedIn Profile
logo-project

ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

LinkedIn Profile
logo-project

ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

LinkedIn Profile
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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

LinkedIn Profile
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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O’Connor

LinkedIn Profile
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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile
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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business’s growth.

Vid David Mihelic

LinkedIn Profile
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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

LinkedIn Profile
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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA’s know-how and professionalism in entering this specific market.

Charlie Bussat

LinkedIn Profile
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We’ve tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We’ll definitely work again with Vlad and his team.

Terry Na

LinkedIn Profile
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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile
logo-project

I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

LinkedIn Profile
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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

What Is Crypto SEO?

Crypto SEO is search optimization for exchanges, DeFi protocols, Web3 apps, NFT platforms and L1/L2 chains. It blends technical SEO, crypto-native content, Tier-1 media links and AI-search visibility — because paid ads stay banned and acquisition has to come from organic and LLM citations.

  • Technical SEO

    JS-rendering, indexability, Core Web Vitals and schema for crypto entities. Shipped in sprint, not slides.
  • On-Page

    Keyword maps for crypto intents, extractable content, FAQ schema, internal linking tied to the entity graph.
  • Off-Page

    Editorial placements in CoinDesk, Decrypt, Cointelegraph, The Block. Niche links from DeFi, NFT and L1/L2 publishers.
  • AI Search GEO

    Citations in ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. Entity consistency, AEO, monthly tracking.

Built for Every Crypto Project Type

Pick your role to see how the engagement is shaped.

Frequently Asked Questions

Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or Telegram.

Technical fixes and AEO wins land in 30–90 days. Content-driven ranking and link compounding start in month 3–4. Sustained organic growth — 5–10x baseline — typically lands month 6–12 depending on starting authority.

 

Crypto content is YMYL. Google paid ads are restricted, so organic must carry acquisition. Web3 sites are JS-heavy and need render audits. Communities catch factual errors within hours. A standard SEO agency hits all of these walls in the second month.

Yes — all four. Exchanges get programmatic token-page SEO. DeFi protocols get dev-friendly content and integration outreach. NFT platforms get evergreen pillar SEO. L1/L2 chains get docs and dev-portal optimization.

Especially because of that. With paid acquisition closed to ICOs and DeFi trading protocols outright, and gated behind per-location certification for everyone else, organic search and AI citations are the primary scalable channels left. Cost per qualified signup from SEO usually beats whatever’s left of paid by 4–10x.

 

Getting cited in ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews when users ask crypto questions. We tune entity graphs, FAQ schema and extractable content blocks so LLMs recommend the brand by name in their answers.

Author bios with verifiable crypto credentials, citation trails to primary sources, on-chain proofs where relevant, editorial review logs, and structured data that ties content to a named entity. Generic AI-written copy fails Google’s bar — and we don’t ship it.

 

Yes. Pillar pages, comparison posts, glossary entries, programmatic templates for tokens and coins, dev-focused tutorials. Voice tuned to crypto-native readers. 8–15 pieces per month is the typical cadence.

 

Yes. We audit how Googlebot and LLM crawlers see the JS-rendered version, identify content that never reaches the index, and ship SSR/SSG/prerender fixes with the dev team. This is one of the most common quick wins on Web3 frontends.

No ethical SEO agency does. We guarantee execution quality, transparent reporting and a roadmap baselined against your KPIs. If a vendor promises top-10 positions, they’re either lying or planning to use tactics that will hurt the site within a year.

Editorial placements in CoinDesk, Decrypt, Cointelegraph, The Block. Niche links from DeFi, NFT and L1/L2 publishers. Digital PR around launches and listings. No PBNs, no paid directory links, no comment-spam.

Crypto SEO covers the whole vertical — exchanges, DeFi, NFT, infrastructure. Web3 SEO services narrow in on protocols and dApps with a builder-first audience. The craft overlaps, but Web3 SEO leans harder on docs, dev-portal and ecosystem-page optimization.

Wallet signups, demo requests, TVL changes attributed to organic, exchange-listing inquiries, AI citation count across 5+ LLMs, brand-search volume. Rankings are a leading indicator — these are the metrics we report on.

Feel free to contact us

We are the team of experts that will support your business at all stages