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The biggest search engine platform on the internet is notorious for allowing businesses and individual users to promote content on its search engine. Google ad network is among the best advertising sources you can ask for due to just how many users take advantage of the site’s search engine. Although, the amount of businesses advertised on Google doesn’t correlate to how easy it is to get your ad on the platform. A lot of the time, it’s challenging to get your ad through the rigorous and robust Google ads policies and rules.
This challenge is especially evident when talking about advertising financial services and crypto-related business ventures. Generally, content focused on blockchain and blockchain-affiliated services is put under heavy restrictions by Google’s advertising policies. Although, there are still viable ways to advertise this type of content while still adhering to the guidelines of the platform.
Within this article, we’ll go over Google ads policies and guide you through how to land your blockchain business ad on Google the first time you try.
The Main Goal Behind Google Ads Policies – Building a Healthy Digital Advertising Ecosystem
As the biggest search engine and internet platform in the world, Google has quite a reputation to hold up to. Any fraudulent or unsavory advertisements on the platform could massively impact the company and how people view it. Therefore, Google policies are made to create a safe but competitive advertising space on their website in mind. Google ads policies only allow advertisements that present a competitive level but a safe image of the product at hand.
This method of building advertising policies poses a challenge to crypto advertisements as they are still seen by most people as volatile and somewhat dangerous ventures for their businesses to take.
Restricted Content According to Google’s Advertising Policies
Barring the prohibited fraudulent and hazardous products, and inappropriate ads, there are a few noteworthy challenges posed by the Google ads guidelines that business advertisers comply with. Note that Google ads policies always bend and sway, so it’s crucial for an advertiser hoping to market their products on Google to stay up-to-date with these limitations. Check out the 3 major groups of prohibited ads.
Alcohol-Related Ads
Alcohol ads might seem like a reasonable and relatively safe ad to put on Google for an average user, but Google ads have extended restrictions regarding the show of alcohol. Google ads featuring alcohol need to satisfy local alcohol laws, and the ad itself shouldn’t target minors in any way.
Sexual Content
Google is especially attentive to sexual content when talking about Google ads. Any advertiser hoping to promote sexual content on Google ads has to keep the promotional content subdued and competent. For example, Google ads cannot explicitly show or mention private parts of the body, sex toys, etc.
Financial Services
This point within the rules is certainly the most interesting to our readers and the crypto community at large. There are heavy restrictions on financial advertisements on Google ads due to some financial structures and opportunities being accepted in countries only in a certain form or way.
Additionally, Google is very wary of fraudulent activity, which is notorious in the crypto finance space. The decentralized nature of digital finance makes it so that it’s hard to put any regulation, leading big companies to prohibit or limit such content on their network.
It is still possible to advertise these business ventures, but we wouldn’t say it’s easy to do so. Even after considering most countries’ local and state regulations, you’re still not out of the woods yet.
Three Core Requirements as Laid Out by Google Ads Policies
A big part of the challenge of getting your ad through Google ads policies is to comply with the main production-related requirements laid out by Google ads policies. Most of the time, your ad might get rejected not because you’re violating some content policy but because your ad doesn’t look professional enough for Google to display.
Below we will outline the three main concerns Google ads policies list.
Editorial Requirements
Google requires ads to be clear and easily readable. Your ad needs to be straightforward and informative. This can prove to be a problem as describing your product’s relevancy and usefulness in a sentence for an ad can be hard.
Google is especially strict towards vague formatting such as “Buy products here” or gimmicky use of language. For example, a big sign on your ad saying “FREE” or something along those lines might easily set off the Google ads’ security measures.
Destinations Requirements
As laid out in the Google ads code, your ad needs to be easy to connect with. Once a user clicks on your ad, they need to be taken directly to a viable landing page that contains all relevant information about your product so the customer can have an easier time estimating their purchase.
Google will turn down ad applications that are misleading in their URL, lead to work-in-progress (WIP) landing pages, lead users to pages not accessible by normal browsers, etc.
Formatting Requirements
Google is very strict when it comes to what the ad displays. There are extensive examples of how to format your ad according to Google ads policies in their resource banks for every form of ad there could be.
Pay close attention when advertising adult-centered content, as Google doesn’t allow for image ads that contain non-family-friendly content.
Why Is Your Ad Getting Dismissed?
Google ads watch bot can still dismiss your ad even if you bypass the three core requirements and abide by content restrictions. There are several reasons why this can happen, but they all loop back to the main theme of Google ads: a healthy digital ads ecosystem.
A lot of the time, Google will deem your ad unprofessional or gimmicky due to specific wordings you’re using, or it can just flag your ad because it doesn’t instill trust in customers.
We here at ICODA can always fix these issues for you. We’ll go over our services later in this article. For now, let’s identify why this can happen.
Incorrect Keyword Usage
Keywords are the powerhouse of any ad. They determine how easily searchable an article is, how many clicks a headline will get, and how likely it is for a customer to view your ad. Hence, you need to pay close attention to what keywords you are using.
For example, the usage of a different brand’s keywords can result in your ad getting flagged. In this case, just change a few words around or use synonyms to fix it.
Billing Issues
Pay close attention to what billing information you put into your ad submission. A slight mistake in this address can completely ruin the chances of your ad getting through. When dealing with this issue, don’t submit the same ad over and over again. This might just get your network banned for spam by Google ads.
In general, submit your ads one by one starting with the most intractable one. This way, if there are any mistakes in the submission, you can fix them without being overwhelmed with the idea of fixing a multitude of ads at the same time.
Why Advertise Blockchain Businesses With Google Ads
Even after considering all the restrictions and challenges posed by Google, running advertisements on their platform is much more profitable compared to running advertisements on crypto media agencies. This stems from the unrivaled quantity of users that Google boasts.
Additionally, if your project targets internet users outside of the crypto community, then your best bet is to advertise through Google. People who follow and read cryptocurrency newsletters or other informational websites are most likely already a part of the crypto community and have an easy way of comparing your project to the competition, which might lessen your success or outright ruin your business venture.
How ICODA Can Help You Get Your Ad Through and Onto Google
As we previously mentioned, the promotion of blockchain and crypto projects is restricted content under Google’s policy. Thankfully, ICODA has years of experience in the crypto personalized advertising business, and we would be happy to help any other business to surpass Google’s advertising regulations.
We offer two main ways of dealing with the challenge posed by Google advertising policies.
Editorial Help
Here at ICODA, we value professionality over anything. Hence you can trust our editorial team with your ad. We can help you make your ad look as professional as possible while still being true to your company and the advertised product.
Our team of expert marketers and advertisers can help your business shine among the competition while complying with Google’s advertising regulations and looking trustworthy to Google and consumers alike.
Landing Page Solution
Our staff at ICODA can help create a separate landing page that will satisfy Google’s personalized commercial code and give further page links to your actual business. The page will serve as a traffic redirector with all the pertinent and conveniently placed information about your services or products and all other business links you so desire.
Users will first go through this landing page, and once they’re hooked on the product, we will redirect them to your business location on the net.
Closing Thoughts
Google ads are a vast sea of untapped potential by the crypto community. If your target audience is people outside of the crypto community, Google Ads is the best network you can put out your ad on. The sheer amount of users on Google is unrivaled among other advertisement networks.
Although a great ad platform, there are a lot of hurdles to overcome before your ad is accessible to the public. Thankfully, ICODA has just the solution for you! We are happy to work with any company from any country of the world and help you set up your very own ad on Google Ads.
