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Using Telegram to Drive Traffic
Why Telegram?
Telegram is one of the few places where you can officially run ads for iGaming projects, set up your own channel, collaborate with influencers in the casino and betting world, and even advertise on influencer channels. It’s also perfect for building a community through chats, which players find really handy for keeping in touch.
Telegram’s Audience
Telegram’s user base continues to grow:
Out of these users, over 4 million are premium subscribers. Cross-country distribution:
Top Strategies to Attract Traffic from Telegram
Paid Ads on Telegram
At the moment, you can advertise on Telegram in a couple of ways:
- Through the official ad platform targeting specific channels.
- By using mini apps for ads through services like Adsgram or Getads.
The key is to find the right creative approach, channels, and user landing—whether that’s a bot, a channel, or a chat.
Telegram Influencers
Teaming up with popular Telegram channels that match your target audience is a smart move. It’s a great way to drive traffic to your bot, channel, or chat. Giveaways are a good trick to get more people involved.
Just be careful with fake followers. Tools like Telemetr can help you check a channel’s stats, and it’s a good idea to look for premium accounts and boosts in the channel for better insights.
Giveaways
Regular giveaways on your account are a great way to keep your audience engaged and bring in new traffic.
Tap-to-Earn Games
There are two ways to use tap-to-earn games in promotion: develop your tap-to-earn game and convert players to FTD, or buy advertising in already created tap-to-earn games.
Where to Direct Traffic?
You can direct Telegram traffic to:
- Your own Telegram channel or community chat.
- Your bot to handle conversions.
- A bot that links users to your site.
- A channel that directs traffic to your site.
Each approach works differently depending on your goals.
Tracking Performance
Analytics Tools
While Telegram doesn’t have a full analytics system yet, there’s a handy trick: create unique links for each traffic source to track performance in detail.
Evaluating ROI
Wondering how to check the quality of your audience? If it’s a Telegram channel or chat, start by looking at the users who joined through a particular link or group. Then, see how active they are and what they’re up to. You can also compare these insights with other traffic sources to get a better overall picture of your audience quality.
Conclusion
Telegram is a powerful platform for driving traffic to iGaming projects, thanks to its official ads, community-building tools, and influencer partnerships. With a growing user base, including valuable users, it offers a lot of marketing potential.
Key strategies include running paid ads, teaming up with influencers, hosting giveaways, and using tap-to-earn games. Telegram’s flexibility makes it easy to direct traffic to channels, chats, or bots for user conversion. Plus, you can track performance with unique links to fine-tune your campaigns and boost ROI.
