NFT Email Marketing Strategy to Promote NFTs in 2022

In today’s world, promotion is critical. Advertising and promotion can help you to establish trust in the digital world. A well-developed NFT promotion can give you the confidence to develop your customer base and increase your sales. Marketing via email, ad promotions, content promotion, social media promotion, and other marketing tools effectively attract many users. 

Promotion is the best way to keep the audience informed about your current or upcoming NFT collection. It’s also easy to communicate with clients and learn about their preferences. 

NFT promotion and marketing help you improve your reputation by strengthening ties with your core audience. NFT public relations and promotion also help you to increase consumer interaction and revenue generation.

The non-fungible token promotion has gained traction as a profitable investment strategy as non-fungible tokens have grown in popularity. 

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The NFT promotion strategy allows you to reach a wider audience, establish more trusting relationships, and increase revenue. Moreover, it’s all about getting involved in popular platforms and expanding trends regarding promotion strategies. 

Moreover, a successful non-fungible token promotion allows you to build credibility in honest and transparent ways. Social media can help you reach a large audience in a short time.

Things to Know When Promoting NFTs

Promoting NFTs is an essential step that determines the success of your non-fungible token business. Project owners need to understand that NFT promotion differs from other forms of marketing in various ways. So, there is much to know if you want to deliver a successful advertising strategy.

The first step in non-fungible token promotion is to understand your audience. Audience analysis helps you know your target crowds and their communication channels. You’ll communicate effectively with people when you know what they want.

As NFT is a new niche in blockchain technology, many people don’t understand it. So, it would help if you created time to educate your audience about digital artwork.

A critical aspect of your promotion is to create a community. You can engage your audience through a community, teach it, and provide various announcements. 

A community helps to determine the value of your non-fungible tokens. The community also creates hype about your project, which helps advertise it.

Non-fungible token creators should also articulate an advertising strategy that helps popularize their projects. The plan has various elements, such as contentment marketing, collaborating with influencers, and providing giveaways.

The Benefits of Using NFT Promotion 

Everybody knows that promotion raises brand recognition. NFT promotion also enables businesses to provide a diverse range of brand experiences to the crypto audience. 

It establishes a trusted reputation among numerous fundraising platforms, assisting firms to massively increase their money.

NFT marketing tactics that are optimized enable firms to flourish exponentially among a larger audience in the future. It elevates the company’s name and supports it in attracting new investors in a short period.

What is Email Marketing?

Email marketing is the digital advertising process of communicating with an audience via electronic mail. E-messages have commercial intent but are also used to educate and inform the recipient on topics of interest.

In simple terms, email marketing is using email as a sales channel. To do this, you need to have a big list of people who voluntarily signed up to receive your messages. 

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How Does Email Marketing Work?

It’s easy to set up and track an email marketing campaign, which makes it accessible for small businesses. You can add a newsletter sign-up option to your website, for instance.

The two biggest advantages of this type of marketing are price and ease. Mailing is an inexpensive way to advertise your company and its products or services compared to other promotion types.

 As people sign up, you can send newsletters to a growing audience. You can also direct customers to the newsletter from your social media profiles.

A regular newsletter is a simple and effective way to send updates about your company, upcoming events, and special offers. Email software also makes it easy to schedule automated promotional mail messages for customers who haven’t purchased recently.

Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this.

What is Email Marketing for NFT?

Email marketing for non-fungible tokens is one of the newest yet most powerful opportunities for combining the world of Web 2.0 with Web 3. 

Email marketing will help you get more new customers if you are a newbie in the industry. When people get your non-fungible tokens from someone else, they will get them from you and probably purchase them.

It allows you to engage with your audience, from potential buyers to customers and sponsors. Sending relevant newsletters, announcements, press releases, and other updates creates trust and increases brand loyalty. 

With email marketing, you may immediately reach out to your audience/potential investors. With segmentation being the potential key to email marketing, you can deliver tailored content to your audience, which will help them interact better with your brand. 

Updates about new non-fungible token collections, the fast-selling ones, and more such content can keep your audiences plugged into you. As a result, this will help in boosting your NFT brand.

The process is simple: find the target audience, get their email and basic details, import those emails to the email-sending platform, prepare good content, and just send them good, attractive, and relevant emails. Ensure that the email’s content is relevant and encourage receivers to click on the link.

Email marketing is an excellent way to guide your contacts through their buyer’s journey. You can also welcome new users or inform them about the next drop of your non-fungible tokens. 

You can use various free email marketing services to start your NFTs promotion strategy. Mixmax is one example of an email service that allows you to send your customers email messages easily.

Once you have educated your prospect on your non-fungible tokens, it is time to convert them. Using content to guide consumers through the NFT buying process can lead to a purchase or bid. 

Email marketing is an effective advertising strategy for your NFT promotion. It raises NFT project brand recognition business.

How to Use NFTs for Digital Promotion?

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First of all, quality digital promotion helps your brand shine in a competitive digital world. And to build a strategic plan, you must follow the latest developments and changing circumstances.

Here, non-fungible tokens come into play. It’s new. It’s interesting. Most importantly, NFTs offer many opportunities for digital promotion. 

Let’s learn how NFT advertising strategies can help brands with digital promotion.

Create a Unique Brand Experience

Nowadays, brand experience is why people choose a brand over competitors. Non-fungible tokens can help you create a unique experience by cooperating with artists and content creators.

What they do in marketplaces is promote your brand through an engaging experience. Non-fungible tokens create a particular way to communicate with your brand. 

As a result, your brand will be more visible, memorable, and, most importantly, interesting. 

Expand Audience Reach

First of all, by joining the NFT marketplaces, you reach new audiences. Diverse communities range from digital creators and art collectors to young or experienced entrepreneurs. People are ready to engage as it’s new and its real-world value increases. 

Reaching more potential buyers means a higher chance of closing a sale. The more non-fungible tokens you create, the more people will notice you. And as they familiarize themselves with you and talk about you, these interactions in the NFT marketplaces will enable you to extend your customer base. 

Build Сommunity

Customers prefer brands that communicate with them. The popular platform for NFT owners is Twitter. Almost all have a Twitter account to build a community or share their NFT collections. 

You can also build dialogues and create online NFT communities for your brand by engaging with your audience on a platform they enjoy using. 

Moreover, building authentic relationships maintains loyal customers, the basis of how brands survive in large and highly competitive markets. 

Generate Interest in Your Brand

Being a pioneer in your industry helps you get noticed. People like living brands. You will generate interest in your brand by providing new experiences to your online community. Accordingly, non-fungible tokens will increase conversions and drive sales. 

NFT promotion is an excellent opportunity as a growing space. Probably your competitors are not here. Therefore, you will boost brand visibility with a simple marketing project on these platforms.

How Useful Is NFT Email Marketing?

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Developing a strong community and communicating with them is essential for successful NFT email marketing. The skills required to grow your NFTs community overlap with those required to build other online communities. The growth of these communities is proving to be a game-changer for many online marketers. 

First, you need to determine your target audience. Your NFT status will help you narrow down the audience you want to communicate with. However, you don’t want to waste your time and resources casting a wide net.

Once you have identified the demographic of your target audience, you can craft an effective email marketing strategy for your NFTs business. 

Email marketing is an excellent way to guide your contacts through their buyer’s journey. You can also welcome new users or inform them about the next drop of your non-fungible tokens.

You can use various free email marketing tools to start your NFTs advertising strategy. Once you have educated your prospect on your non-fungible tokens, it is time to convert them.

 Using content to guide consumers through the NFT buying process can lead to a purchase or bid. Email marketing is an effective advertising strategy for your NFT business.

Reasons You Should Use Email Marketing

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Email marketing is one of the topmost digital advertising channels, which is cost-effective and offers an exceptional ROI.

You can begin email marketing by identifying your target audience, collecting email addresses, asking them to subscribe to your mailing list, creating informative email content, and sending them promotional mail messages.

Soon you will have an active community of email subscribers.

You can personalize your email marketing, reach out to individuals personally and convert them to buyers for your non-fungible tokens.

Here are some of the best tricks to help with this strategy:

  • Apply drip email campaigns to inform your subscribers about NFT drops.
  • Notify your audience about different blockchain trends.
  • Educate your audience on different event lineups.
  • Send highlights to your subscribers about your new products.
  • Send regular mail messages to everyone on your email list.
  • Focus more on emailing those who have shown interest in your products.

How to Promote Your NFT With Email Marketing

Build Email Lists

The first step is to build an email list. You can create a sign-up form on your website or blog. Make sure to offer something of value in exchange for people’s email addresses. It could be a discount, exclusive content, or early access to your non-fungible tokens.

Once you have a list of email addresses, you can start sending out advertising messages. Make sure to only send messages to people who have opted-in to your list.

You should never buy or rent a list of email addresses. Doing so will result in high bounce rates and spam complaints, damaging your reputation.

Create a Unique Design for Email Campaigns

When designing email campaigns, it is vital to keep your audience in mind. What their interests are, and what they are looking for. 

Your mail messages should be relevant and valuable to your audience. Otherwise, they will quickly lose interest and unsubscribe from your list.

There are several types of email campaigns you can run. Here are some of the most common:

  • Announcements. This type of mail message announces new features, updates, or products. It should be short, with a clear CTA (call to action).
  • Lead generation. This type of mail message gets people interested in your product or service. It should include a strong headline, valuable content, and a CTA.
  • Newsletter. A newsletter is a great way to keep your audience updated on what’s going on with your company. It should be interesting, informative, and visually appealing.
  • Product launch. A product launch email is a great way to inform people about your new product. It should include a description of the product, images, and a CTA.

Testing and Measuring

Once you have launched your email campaigns, tracking their performance is essential. By following how many people open your mail messages, click on your links, and make purchases, you can better understand what works and doesn’t.

Continuous Improvement

Email marketing is a constantly evolving field. What works today may not work tomorrow. That’s why it’s always essential to test and measure your mail messages campaigns. 

Try different subject lines, content, and call to action to see what resonates with your audience. And you should also remember the most important thing is always to provide value to your subscribers.

Email Marketing Tools Used for Promoting NFT

Below are the most popular email marketing tools used to promote non-fungible tokens (except Mailchimp and Unisender).


This is the first email marketing service used to promote non-fungible tokens. The flexibility in their service has encouraged the usage of Postr to promote NFT. So if you’re looking for a simple platform at a low cost, it might be the best option.

Postr will save you time and money by assisting you in communicating with your audience. And with our free, simple-to-use templates and lessons.

From bloggers to journalists, travelers, YouTubers, and artists, Postr has helped over 50,000 companies send over 56,000,000 mail messages.

 And It’s based on the idea that personalization increases conversions each month. You can send up to 20,000 mail messages to your first 200 subscribers for free.


EmailOctopus is an affordable marketing platform with great deliverability and customized reporting.

And the ability to drip email sequences, import contacts, and interface with forms.

Users may design targeted email campaigns using segmentation. Based on the consumer data, that means the most to their organization.

Another excellent option. This is a great option for NFT marketing because of its simple interface and good UX/UI.

The pricing is very reasonable, and it comes with a free trial version that you may try before you buy.

What to Expect in the Future for Non-Fungible Tokens

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Non-fungible tokens are here to stay. Exactly how ingrained into our society and everyday life they become remains to be seen. 

However, their sheer potential has businesses from almost every industry already looking into how they can incorporate non-fungible tokens into their brands. 

This goes beyond digital assets and memberships into wearable digital and physical products.

Right now, the NFT community is centralized on Twitter and Discord, but as more people learn about and become involved in NFTs, even that may change. 

We may soon see more NFT discussions on Facebook, TikTok, and other social networks outside Twitter and Discord.

Top NFT Marketing Strategies

Here are some of the best marketing strategies to help build a successful brand using non-fungible tokens.

 Although there are many strategies, it’s best to use a mix of numerous strategies and not just one single strategy. Always diversify your presence and efforts in any way you can.

Leverage Social Media Platforms

Use this NFT marketing strategy to promote your NFT project to the masses. You can use social platforms like Twitter, Instagram, and Discord to showcase your non-fungible tokens and market them to the largest audience possible.

However, to leverage the power of social networks, you should first ensure to build a profile on your target social channels. Create a profile and build organic followers by attaching links to your non-fungible tokens in your posts. 

For instance, you should use trending hashtags on Twitter to find people interested in the NFT space.

You can browse others’ work and comment on some posts to get the engagement going. One of the best strategies I’ve seen is the $1.80 strategy created by serial entrepreneur and web3 innovator Gary Vaynerchuk.

Build a Community

Establishing a community for your brand is a top-notch task. If you are building a brand for the long term, then you should communicate with your audience and stakeholders regarding their investments and interest in what you’re offering. 

Without a community, you can’t build a brand. Your community shouldn’t be responsible for growing your brand, keeping sales high, or spreading the word about your project. 

That is up to you as the creator. You are serving your community, not the other way around. The sooner you understand this and take accountability for your actions, the better you will be able to control the success and sustainability of your brand.

Email marketing in 2022

Partnership You Need to Consider

Collaborating with other like-minded brands and personalities in your niche is a must. You must be willing to give other roses before receiving your own and build others up instead of tearing them down. This allows everyone to win.

Think about it, when two brands come together, you are also bringing two separate audiences together while building each other up. It’s not necessary to tear others down to be successful with your NFT marketing strategies.

Create a Website to Showcase Your NFT Brand

A website makes it easy for those browsing the latest NFT projects to find your project on the internet. Your website will act as the landing page for potential buyers as well as a place where people can come to learn more about you and your brand.

Also, by creating a website, you can tap into the power of search engine optimization. SEO makes optimizing your website easy so that Google and other search engines can categorize it based on different search queries or keywords.

Users can easily find your website and access your project when you have a website that ranks at the top of search results.

Take Advantage of Organic SEO Traffic

You can also partner with an SEO agency or content creator to market your project on social media and search engines like Google. Most SEO agencies will help you choose a marketing technique that will work well for your project and use keywords to help you rank for certain search terms. 

SEO agencies know all about ranking your website on search engines and making your brand visible across the entire internet economy. This is a great way to attract people to your project and increase your sales organically.

Use Popular Web3 Platforms

You should also tap into the power of numerous web3 platforms like the Metaverse to market your NFT project. 

Today, the Metaverse is active and steadily growing in popularity. People gather in the Metaverse to socialize, build businesses, play games, and host various events anywhere in the world.

Users can easily access these platforms through their desktop browsers without downloading anything else.

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Final Thoughts 

The future picture of more NFT movements from brands, designers, and artists is getting closer to the surface. Despite the excitement, jumping into the community is no easy task. Understand it thoroughly if you want to succeed. It is an authentic and thoughtful space. To navigate it, brands have to do the promotion work diligently. Contact ICODA for further assistance in preparing yourself for this new revolution.