August 25, 2022
Every month I analyze dozens of projects. These are P2E games, exchanges, NFT collections, DeFi projects and not only.
In my opinion, the biggest problem in the success of the vast majority of projects is the lack of USP/ESP.
You know the market is already full of blockchains, games, exchanges. It’s important to be clear about why users should come and stay with you and not other companies?
A fresh example. A young CEX exchange comes in. Claims that its competitors are Binance and Huobi. And wants 50,000 users. What to do?
First you have to understand why users should go to it and not to other players. What could it be?
And only after clear USP/ESP you can think about Reputation Management and user acquisition campaign.
Leads and sales to all!
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