TikTok Crypto: User-Generated Content and Other Application Peculiarities
TikTok has gained great popularity within practically all groups of age due to diverse contact, short videos and the application of different marketing tricks that affect the perception of the users.
The quantity of monthly active users is estimated at 800 million. According to the data of Hootsuite resource, this fact makes TikTok the seventh most visited social network in the world.
More than 40 million users from all over the world visit TikTok every day. The Crypto world got used to TikTok.
TikTok has been downloaded over 1.5 billion times since its inception.
According to data from the social media mentioned, Russians watched 16.25 billion videos per month on average last year.
A Popular Platform With a Funny Name and Impressive Community
The growing popularity of the TikTok application was used for many purposes and spheres: entertaining, advertising, informing and so on and so forth. How to understand the proposed variety of content? Of course, with the help of hashtags, special labels are used to distribute posts by topic on social networks and blogs.
In other words, when a TikTok user wants to find new information that appeals to his or her taste, the most common way is to find the latest videos from hashtags devoted to a particular issue.
That is why it is possible to conclude that the possibility to find a business advertisement in the latest videos from hashtags has become an important marketing tool.
Meet the Challenge, Cryptocurrency Word: What Does the New TikTok Policy Mean?
How do people discover short videos related to the issue they are interested in? The answer is sharing the views or hashtags. Users that explore the latest videos from hashtags on TikTok or other social media receive more choices of interesting content than those who just pay attention to the shared views. So, creating the catching hashtag is practically as important for the creators of the videos as the useful content itself. Though it is possible to find the list of the most popular hashtags, it is necessary to mention that it also should be connected with the issue that is planned to be highlighted. In connection with this fact, to discover short videos related to crypto, the creators used such hashtags as #cryptotrading, # cryptocurrency etc. But the situation concerning TikTok crypto videos began to change because of the new policy of the TikTok app. Read further to learn the details and the way how did the changes mentioned affected the crypto community.
Cryptocurrency Is Prohibited: What Is the Way TikTok Crypto Videos Are Blocked
It was breaking news for all TikTok crypto viewers as well as the creators of the video related to crypto. When they got used to it, they changed their view on the content and began to block videos related to crypto explaining it by appearing of many fraudsters on the platform. To be more precise, many crypto companies became creators of the video with recommendations about the investments without highlighting the peculiarities, which led to unpleasant situations.
When the new app policy was applied, the authors of short videos connected with the crypto world began to receive notifications that they violated the rules of the community, which is why their content would be blocked. However, any specific details about the block were not provided.
2021 TikTok Policy Changes
Many companies specializing in cryptocurrency trading used to draw attention to their platforms with the help of a TikTok account.
The popular platform TikTok has changed its policy on user-generated content. The ban affected financial services and products, which will have a direct impact on conscientious financial institutions that previously promoted their services through TikTok. These include loans, credit cards, instalment services, shopping platforms, cryptocurrencies, and exchanges. In addition, TikTok changed its branded products policy related to the content, allowing creators the promotion of cryptocurrencies only in case they report it as the branded content in the app.
What Are The Reasons?
According to the administration of TikTok, these measures were taken because more and more fraudsters are appearing on the app.
So far, many cryptocurrency trading companies have sought help from influencers; such creators are known as Fintok advisors. They published recommendations on investing in cryptocurrencies like Bitcoin, Ethereum, and Cardano, and young and naive users of the social network followed the recommendations without understanding the nuances, with the end goal of getting rich quickly. Unsurprisingly, such stories often had a bad ending.
How Are Crypto Videos Blocked?
Before short videos are blocked, creators get a notification informing them that their video violated the rules of the community. Sometimes, “illegal activities and regulated goods” are reported as the reason. However, such notice doesn’t give any specific detail on why a video is being automatically deleted. TikTok presented its new detection feature in July that caused massive takedowns of short videos; still, recommendations of the company for creators have remained the same since the latest update in December 2020.
New TikTok Rules: Videos Losing Views and Other Consequences
Creators of crypto videos are bothered by views, and followers of their accounts have slowed since July. The company now can limit the display of a short video when searching and in other parts of the platform.
Having many followers on TikTok, Mack Lorden gained them easily as soon as he created an account at the beginning of 2021. However, he was left with no sign of further progress. He believes the problem is caused by new rules and a drop in prices within the crypto market.
How To Prevent Content Takedowns?
Soon after the change, creators started to make creative short videos. Wendy O. uses the word “keto,” not to say cryptocurrency. Dye uses “girlfriend” when talking about Ethereum. Famous “Crypto Couple” have often resorted to comedy when talking about cryptocurrencies. It has helped to prevent videos from deletion. Other creators like Morales reduced the number of daily videos.
How do TikTok Creators Make A Living?
In the field of the creator economy, short video creators can earn up to $20,000, depending on how many followers on TikTok they have. Payment is also received in cryptocurrencies.
Crypto Mason is a partner of the company DAO Maker, which created a crowdfunding platform that helps new cryptocurrencies enter the market, for example, IOI.
Some also make money from paid subscriptions and customized investing sessions in Discord. Still, creators claim they mostly make videos for fun and education and never push people to buy a particular coin.
TikTok Influencers’ Possible Plans
Creators are considering posting their videos on other platforms: YouTube, Twitter, or Instagram. There are also Discord and other apps where the creators can share short videos.
According to Wendy O, the real problem isn’t the ads but the fact that TikTok makes shady bans and censors creators of cryptocurrency videos, and many of them provide fun and useful information.
What does The Future Hold For Cryptocurrency Creators On TikTok?
Angel Talamantes, known as “begincrypto,” is aware that some accounts would abuse sponsored videos and promote projects without having studied the subject in detail before the changes.
Influencers are happy to accept the rules in case TikTok clarifies them and define what counts as a promotion and how exactly their content is identified as illegal activity and regulated goods. Since their attempts to contact the company have been unsuccessful, they require a specialist to give answers to their questions and concerns.
Thillens, together with Crypto Mason, Dimos, and Timothy, made the account CryptoKnight active in Discord. They plan to hold public activities and make a website not to be removed. But he admits that the viral activity on TikTok is way less than that of other platforms.
Top TikTok Accounts That Provide Crypto Content
There is nothing surprising that it became popular in the sphere of cryptocurrency and the corresponding accounts. Below you may get acquainted with several examples of the brightest ones.
The Most Prominent TikTok Crypto Channels
If one sets the goal to discover what TikTok videos are related to crypto, they are likely to come up with the following examples:
Followed by 2.7M users, Ben Armstrong is a famous TikToker who regularly provides useful information on the platform. He also has a website, bitboycrypto.com, where he provides knowledge about Bitcoin. The content also concerns crypto trading and general useful information about Bitcoin.
With 718K followers, she is a definite crypto nerd who gives very accurate advice on investing in Bitcoin. This TikTok influencer provides the crypto community with useful advice on investing and making short videos on various crypto aspects. Her short videos are primarily focused on such topics as mining, cryptocurrency rules, and rates.
VirtualBacon is a cryptocurrency TikTok investor whose videos are a great way to learn the topic if you are a newbie but eager for accurate crypto education. The creator of this account is considered to be a real teacher of the crypto world.
It can be recommended for users who have just begun to explore the sphere of crypto and discover short videos related to it. He will guide you as you learn the basics of cryptocurrency investing. He does it in plain language that is simple to understand.
He is one of the most famous crypto content creators, thanks to his Bitcoin video that went viral. Thewolfofbitcoins creates short step-by-step videos and tells viewers how to purchase things with Bitcoins.
Mason Versluis creates relevant short videos and provides info about the current situation on the crypto market, showcases trends, explains recent news, and gives tips.
His account contains the latest videos related to crypto news and trends and helps users to understand the current situation in the sphere and what should be expected in the future. What is more, a lot of information on the crypto mason TikTok account is devoted to crypto payments as well as crypto XRP, created by Ripple company.
The Clever Millionaire
It is one of the most prominent TikTok accounts that are appreciated by crypto traders. The channel fulfils both educative and entertaining functions.
What Is the Best Way to Explore the Latest Videos on Social Media?
How do people discover short videos related to the issue they are interested in? The answer is sharing the views or hashtags. Users that explore the latest videos from hashtags on TikTok or other social media receive a wide set of interesting content than those who just pay attention to the shared views. So, creating the catching hashtag is practically as important for the creators of the videos as the useful content itself. Though it is possible to find the list of the most popular hashtags, it is necessary to mention that it also should be connected with the issue that is planned to be highlighted. In connection with this fact, to discover short videos related to crypto, the creators used such hashtags as #cryptotrading, # cryptocurrency etc. But the situation concerning TikTok crypto videos began to change because of the new policy of the TikTok app. Read further to learn the details and the way how did the changes mentioned affected the crypto community.
What Is the Destiny of the TikTok Crypto Video in Light of the Recent Events?
Creators of short videos related to crypto are worried about views and about the number of subscribers to their accounts, which had slowed since the middle of the summer. If to explore the latest videos on the app, it is possible to observe various tricks creators use to avoid the term cryptocurrency and being blocked. For example, we can come up with the word “keto” instead of the word crypto in short videos by Wendy O or the collocation “famous couple”, taking into consideration Bitcoin and Ethereum in the corresponding TikTok crypto content. Another way that creators of the short videos related to crypto use are by moving to other platforms, such as Twitter, YouTube and so on. The majority of the TikTok crypto content authors mention that the principal problem of the new policy of the app is the absence of clear explanations of a ban, though it is possible to discover short videos related to crypto that contain really useful information. But if you explore the latest videos in the TikTok app and want to discover short videos related to crypto, it would be challenging as creators have to avoid the connected terms to promote their content.
TikTok’s influencers highlight they do accept the rules if the app clarifies them. It is also necessary to mention that a part of the creators of crypto content admitted they do not receive money from the promotion of their videos, and as it has already been mentioned, lots of them plan to move to other platforms. So, the time will show us what we will observe while we are going to explore the latest videos on TikTok and other platforms, where and how should we discover short videos related to cryptocurrency and whether the new app policy will be beneficial for the users and the creators of TikTok.
The TikTok rule change is unlikely to stop the wave of mass popularity of cryptocurrencies. Many people are already aware of the potential for coins to grow, thanks to the events of 2021. In addition to that, on September 30th, TikTok announced the release of the first-ever NFT collection called TikTok Top Moments. TikTok NFTs are meant to provide creators with the opportunity to be recognized and rewarded for their short videos, and they give fans the opportunity to own a culturally-significant moment on TikTok. These NFTs are a selection of six TikTok videos from the most beloved bloggers.
TikTok collaborated with prominent NFT creators, including COIN ARTIST, x0r, RTFKT, Grimes, and others. They created a limited edition of NFTs.
Even taking into consideration the changes, video creators will find another way to promote various cryptocurrencies that will not violate the established guidelines for using the app. At least, they are willing to do so.
Is It Possible to Promote a Crypto Business Today?
Despite all the mentioned facts, the answer is still positive if to collaborate with an expert team offering the corresponding service.
ICODA agency ensures your crypto project will be perfectly advertised on TikTok. We collaborate with TikTok influencers who permanently improve their promotional skills. Moreover, our agency offers marketing, analytical and other necessary kinds of support at any stage of your project development.
We are trying to meet each client’s requirements, taking into consideration different financial possibilities.
So, feel free to contact us to provide your crypto projects with all the vital things for success. We assure you that with us, it is real to come up with your crypto startup, watching the latest videos from hashtags us!