Cryptocurrency exchange promotion

There are many factors that need to be considered when assessing the reliability and quality of cryptocurrency exchanges: liquidity, openness, fees, deposit and withdrawal limits, trading volume, security, insurance, user convenience, and so on.

Now it is required to not only promote the exchange in the right way but also to adapt it to the new requirements. Also, difficulties may arise for those cryptocurrency startups which are focused on privacy. In any case, regulatory results will depend on measures taken by government regulators.

But what is essential for the creation, development, and maintenance of the exchange, when the amount of pressure from the government increases every day, and the number of registered active users directly depends on the income?

Here are some really topical tips:

  • It is necessary to develop a well-built web platform with a user-friendly UI (user interface) that is understandable for the client. You also need to make sure that there is a sufficient number of trading tools for an experienced trader;
  • Protection against personal accounts’ hijacking and uninterrupted communication with the Internet;
  • Highly qualified staff. Customer feedback, quick responses to clients’ requests, as well as notifications about promotions and new listings;
  • You should not dwell on already studied cryptocurrencies, it is worthwhile to constantly study and evaluate the cryptocurrency market for listing new and promising assets;
  • Juridical legalization is another key factor for great trust from customers.

And still, startup promotion is the most effective way to increase investments and income for your startup.

Even though a promotion campaign or any referral program is a good step towards success, you can make a double profit with our services by making a good promotion of the referral program for the target audience. Holding all aspects of marketing together when the stakes are this high is important and for a newbie, this task may be almost impossible. That is what we exist for. We bring an extensive platform of popular specialized forums and Key Opinion Leaders (KOL) of this industry to let the others hear you.

Combining the ICODA wide range of listing experience on CoinMarketCap, we also effectively use our own promotion strategies via CPC, SMM, and SERM. Thus, we built a unique PR model exclusively for each new client, which means that we will not give you a copy-ready solution, but we will create it while focusing on your requirements.

How do we work

  • Analysis of the platform, strengths, and weaknesses
  • Determination of target audience
  • Drawing up a market positioning strategy
  • Promotion planning
  • Marketing plan implementation
  • Optimization of marketing activities

Crypto Exchange Marketing Services

Reputation Management

Trust in the exchange is an integral part of the success of the exchange.

Paid Traffic

This includes Google Adwords and traffic networks.


Ideally agree with the media on a permanent partnership and references


The list of social networks is based on the goals, objectives and geotargeting.

Email Marketing

Trigger mailings, Newsletters, Promotional letters and Resuscitation letters.


Strategic partnerships with leading companies in the crypto market.

Local Marketing

Essential regions for crypto exchange are China, Korea, Japan, Russia.


SEO includes collecting, cleaning and grouping keywords, technical optimization, internal / external optimization.

ASO (app store optimization)

Rating increase, description localization, text and visual optimization and many more activities.

Exchange Upgrade

Improving the exchange, adding new sections, functionality are an integral part of competition in the market of crypto trading.

Offline Promotion

This is necessary for trust in the exchange, for finding partners, ambassadors and new traders.


Ambassadors promote and develop an exchange in their native country or region.


Off-exchange trading is an integral part of cryptocurrency exchanges, generating additional commission income.

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