Vabble: How to Build a Strong Media Presence and Raise $1.1M During a Private Round?

It is a streaming service provider filled with features catering to all walks of life, from family and friends to independent and corporate film production houses to artists and cryptocurrency enthusiasts. The platform is supplied with innovative blockchain technology, enabling censorship resistance allowing pure freedom of creation on screen.

Vabble: How to Build a Strong Media Presence and Raise $1.1M During a Private Round?

Goals and tasks

  • Promotion on Youtube;
  • Advertisement on Twitter;
  • Building PR strategy.

Stage 1

Promotion on YouTube

This media channel provides space for influencers to deep dive into topics like price predictions, analysis and to give detailed reviews on top-notch technologies.

All we can say is that YouTube is a massive hub of content related to streaming and blockchain projects. It is crammed with a growing number of channels discussing the digital segment. Leaders have created deeply engaged and loyal communities based on their YouTube channels. Because the blockchain and streaming segment expand each day, there will most likely be many more YouTube crypto channels to pick from.

So, according to our promotional strategy, we picked three types of cryptocurrency bloggers with up to 300 000 followers, 50 000 and 15 000 subscribers.

  • Engagement, and the number of comments;
  • Views. View reports contain data about the number of views, estimated minutes watched, where viewers are geographically, and viewership over a specified date range;
  • Likes and Dislikes ratio. In addition to the displayed number of views, YouTube has a unique rating system that allows users to show whether they Like or Dislike a video, created in order to level the playing field and distribute content. According to Socialbakers, the average Like/Dislike ratio is 90%. This means that for every nine likes, there is only one dislike; 
  • Shares. Shares can gauge how much viewers value content and brand. Since people share content that confirms their ideal self-persona, people who share videos are publicly displaying that they trust and support the channel.

We measured blogger outreach effectiveness to analyze how your video performed in order to determine the most effective channels. As a result, we decided to choose a full review and live streaming review on VoskCoin and KIFS Crypto channels. In addition, video plugs and mentions are the most common type of sponsorship integration on YouTube. So, we picked CryptoTV and Patrick Corsino to publish.

Stage 2

Advertisement on Twitter

Whether you are new to the world of digital assets or a professional, Twitter is one of the best ways to stay tuned. That is why it is highly recommended for companies to establish brand awareness there.

Twitter has the potential to make your project popular compared to other crypto channels such as Telegram, Medium, or Facebook. Twitter is, in fact, one of the biggest social media platforms that are being utilized in promoting the mass adoption of blockchain and crypto-related startups.

Any discussion on how to promote your content on Twitter is incomplete without mentioning influencers.

If you can connect with influencers within your industry, you can amplify the reach of your content by leveraging their networks as well as yours.

This time @ScottCBusiness and @girlgone_crypto were picked to make an announcement about Vabble and its NFT.

Stage 3

Building PR strategy

Like all other startups, the streaming service needs a solid PR strategy to be heard and make a name for itself.

With blockchain-related advertisements facing prohibitions on many platforms like Google, it is needed to look to crypto-friendly websites like Reddit and Steemit to get your message out there. In addition, it is important to rely on using different types of content like guest post articles to generate backlinks and build a reputation. Submitting PR articles to blockchain and crypto communities gives a company a higher chance to broaden its reach.

Gaining media attention is the very thing that can make or break a company. While the industry is still young, you should create and integrate a PR strategy as soon as possible. 

As a result of research made by our team, we decided to publish information on Investing.com, one of the top three global financial websites in the world. It is a financial platform and news hub.

In addition, we published an analysis of the blockchain and streaming industries in Entrepreneur. It is an American magazine that publishes news and blog posts about entrepreneurship, business management, and startups.

Results

  • Built the robust marketing strategy for the client;
  • Grew brand awareness among its target audience and the whole blockchain, streaming, and crypto communities. They gained up to 16 000 new users and a group of 1 800 returning customers on the service;

  • The company successfully raised more than $ 1 138 760 during its private round.

Client testimonials

ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top tier PR platforms. Always prompt with their replies and providing transparency and clarity when needed

James O'Connor

LinkedIn Profile

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