As a world of digital assets is buzzing with new businesses launched almost daily, it is important to use all available marketing tools, including social networks. Twitter is a great place to make your company popular among the cryptocurrency community.
Today you will see a real case of our customers. Find out useful hacks, and the way we have promoted the project on Twitter.
Our client was a big service for yield farming companies that provided audit and detailed reports for its client. Its target audience was located in the US.
The company wanted to gain new customers, and build a strong social media presence.
Below we have listed several tips that we have implemented. You should consider them as a way of Twitter promotion.
Despite Twitter banning cryptocurrency advertising, it is not over yet to acquire a targeted audience and include it in your content marketing efforts. It is a perfect place to give a cryptocurrency company the exposure it deserves.
We have made research and decided that the best option will be a promotion on Twitter with the mass following and promoted tweets.
With hundreds of millions of posts sent each day, it is easy to get lost in the noise. That’s where ads come in. Twitter advertising is an opportunity for your brand to promote its products and reach new consumers who might be interested in your company and its offers. It is the best tool for a long-term strategy. So, you can pour your resources into the right group of audience, also well-written and well-researched content.
So, for making promotions on Twitter, we have prepared 12 American accounts. Alas, not everything went smoothly, and the major part of these Twitter accounts (90%) were banned due to restrictions.
In addition, we have customized Twitter Ads Manager. According to Twitter’s policy, not all bank cards could be added to your ads account. We have faced 8 attempts, and only one of these cards was finally accepted.
We should admit that moderation is hard for Twitter. So, we had to wait 6 days instead of 24 hours to get final permission. It was only the first step in the marketing strategy.
Promoted tweets with “DeFi” and “yield farming” keys were used, and we have displayed the content to our target audience. In addition, we started increasing the ads budget up to $1000 per day.
One more thing that we have used to boost our marketing strategy was mass following. The one relationship you can have with another person on Twitter is to follow his or her account. There is no reciprocal relationship by default, however, users have invented it. Among some circles, there’s the prevalent idea that when someone follows you, you should follow them back. This is a common growth tactic on Twitter, and it aims to gain highly targeted followers and it is essentially as simple as it sounds.
To protect the company’s profile on Twitter, we used several Twitter profiles (clones), managed content there, and reposted tweets of our client. Sharing strong posts across all channels consistently is the key to hooking your audience in.
It is interesting to notice that the Twitter profile of a guy brought us 2X conversion than an account of a girl.
Yes, it was quite risky, as we had a chance to lose these profiles due to high interest in them.
As a result, the target audience followed us, and then the real page of the company: we had up to 500 followers per day.
Our next challenge will be transferring all followers to the main channel of the client shortly.
So, it is time to check out the results of this marketing campaign:
We hope this article was helpful for you, and it has sparked few ideas. As you see, even with no option to run cryptocurrency ads there are still plenty of ways for promotion on Twitter. That is all for now. Stay tuned for more useful content!
We reserve the right to change this policy at any given time, of which you will be promptly updated. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page.
What User Data We Collect
When you visit the website, we may collect the following data:
Why We Collect Your Data
We are collecting your data for several reasons:
Safeguarding and Securing the Data
Global Digital Consulting LLC is committed to securing your data and keeping it confidential. Global Digital Consulting LLC has done all in its power to prevent data theft, unauthorized access, and disclosure by implementing the latest technologies and software, which help us safeguard all the information we collect online.
The data we collect by using cookies is used to customize our website to your needs. After we use the data for statistical analysis, the data is completely removed from our systems.
Please note that cookies don't allow us to gain control of your computer in any way. They are strictly used to monitor which pages you find useful and which you do not so that we can provide a better experience for you.
Restricting the Collection of your Personal Data
At some point, you might wish to restrict the use and collection of your personal data. You can achieve this by doing the following:
Terms and Conditions
Please read these Terms and Conditions ("Terms", "Terms and Conditions") carefully before using the https://icoda.io website (the "Service") operated by Global Digital Consulting LLC.
Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.
Links To Other Web Sites
Our Service may contain links to third-party web sites or services that are not owned or controlled by Global Digital Consulting LLC.
Global Digital Consulting LLC has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that Global Digital Consulting LLC shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services.
We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material we will try to provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.
If you have any questions about these Terms, please contact us.