Online Reputation Management

Create positive reviews, suppress negative content, and take full control of your brand’s online image with expert Online Reputation Management (ORM) services.

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4K+

positive reviews published

20+

web3 brands protected

90%

success rate

Top Reputation Management Company

Best ORM Trustpilot Agency

Top SERM Company 2026

Best SERM Services Agency

Break free from traditional iGaming marketing. Drive growth with a proven casino marketing agency. Contact trusted experts today.

What a Brand Search Reveals

We tackle reputation threats that can harm your brand’s credibility and growth. From managing negative reviews to countering misinformation, our solutions ensure your Web3 project maintains a strong and trustworthy image.

Negative Reviews

Negative reviews can damage trust and deter potential users. We help mitigate their impact by resolving concerns, generating positive feedback, and improving your overall online rating.

Unfavorable Media Coverage

Biased or misleading articles can harm your brand’s credibility. We counteract this with well-researched, high-quality content that highlights your project’s strengths and achievements.

Defamation Attacks

False claims and baseless accusations can spread quickly. Our team monitors online discussions and works to suppress harmful content while reinforcing your brand’s integrity.

Harmful Social Media Comments

Social platforms are breeding grounds for negativity. We identify and neutralize damaging discussions through strategic engagement, positive content, and community management.

Competitor Sabotage

Malicious SEO tactics and false claims from competitors can undermine your reputation. We detect and counteract negative SEO while strengthening your brand’s online presence.

Misinformation & Fake News

False narratives can mislead potential investors and customers. We actively replace misinformation with verified, positive content across multiple channels.

Our ORM Background and More

Negative reviews, low ratings, and damaging comments can harm your brand and slow your growth. That’s where ICODA comes in.

8.8x Growth in Reddit Placements

60% Fewer Negative Results with SERM

2.4M Views and 100% Top Comment Placement

AI Overview Risk Flag Reversed in 6 Weeks

See All Cases

Three Surfaces, Three Different Fixes

Buyers check a crypto or casino brand in three places, and one method does not carry across them. Google ranks pages. Review platforms run published dispute procedures with published timings. AI assistants repeat whatever sources they retrieved.

Surface

What Goes Wrong

How It Is Actually Fixed

Google's First Page for Your Brand Name

Complaint threads, a copycat's pages and two-year-old coverage sit above anything you own. Deletion is not the lever here: Google drops a page on a legal or policy ground, not because it is unflattering.

Outrank it, and request removal only for provable violations. For a crypto token project, negative results fell from 80% to 20% of page one in six months. For a cloned casino, complaints cleared typosquat domains in days, and our posts reached the top 10 for the clone's "scam" query by week four.

Trustpilot, AskGamblers, Casino Guru

The rating and the complaint thread belong to the platform, not to you, and both are public while the dispute runs. One withdrawal complaint nobody answered stays at the top of the profile for as long as nobody answers it.

Use the platforms' free procedures: AskGamblers responds to a complaint within two working days, and Casino Guru reports resolution in 15 to 21 days. For two casinos we cut response time from 11+ days to under 48 hours, and both settled at 4.1 stars with organic reviews.

ChatGPT, Perplexity and Google's AI Overview

The model assembles its answer from whatever sources it retrieved, so a brand with a thin or hostile source set gets described by whatever was loudest. One crypto exchange came to us because Google's AI Overview was flagging it as risky. There is no console to log into and no ticket to raise.

Audit which sources the model cites for your brand queries, then fix or add to them. Where those sources are community threads, the work happens there: for one exchange we grew Reddit presence from 67 mentions to 590 placements, with 98% of comments surviving moderation.

Google's First Page for Your Brand Name

What Goes Wrong

How It Is Actually Fixed

Trustpilot, AskGamblers, Casino Guru

What Goes Wrong

How It Is Actually Fixed

ChatGPT, Perplexity and Google's AI Overview

What Goes Wrong

How It Is Actually Fixed

Our ORM Services

Reviews Creation

Boost your brand’s credibility by fostering authentic, positive feedback. We help you manage reviews across key platforms, ensuring your reputation reflects your true value.

Search Engine Reputation Management (SERM)

Shape how your brand is perceived online by optimizing search visibility. We enhance SEO, craft compelling content, and manage search rankings to establish a strong digital presence.

Media Publications

Strengthen your authority with strategically placed media coverage. Our team secures features in high-profile outlets, ensuring your brand is associated with trust and expertise.

Real-Time Internet Monitoring

Stay ahead of potential threats with proactive reputation monitoring. We track brand mentions across the web, identifying risks and opportunities to maintain your brand’s integrity.

Brand Mentions Management

Turn every mention into an opportunity. We actively monitor and engage with conversations about your brand, reinforcing positive narratives and addressing concerns before they escalate.

Content-Based ORM

Dominate search results with compelling, SEO-optimized multimedia content. We create high-quality YouTube videos and articles that boost credibility and push positive brand stories to the forefront.

Protect Your Brand. Build Trust. Stay Ahead.

Your online reputation is your most valuable asset—don’t leave it to chance.

Get a proposal

What Reputation Work Can Fix, and What It Cannot

First Changes in 1–3 Months

What Moves, and How

Respond and resolve. Cutting response time from 11+ days to under 48 hours changed two casino profiles more than any new review.
Invite reviews with no reward attached, as Trustpilot’s May 2025 rules require. Both casino profiles reached 4.1 stars organically.
Outrank what will not come down. Negative results fell from 80% to 20% of page one in six months for a crypto token project.
Take down provable impersonation: typosquats, cloned interfaces, cloaked redirects. These complaints close in days.
Change what AI assistants read. Threads, reviews and coverage are the inputs you can add to.

Said Before the Contract, Not After

What It Cannot Do

Delete a published article. Google removes pages on legal or policy grounds, not on tone.
Remove an accurate complaint. If a player was not paid, the fix is paying them.
Promise a star rating by a date. Ratings come from real customers.
Deliver a clean first page in two weeks. Indexing alone can take that long.
Fix the product. Slow withdrawals and silent support are product problems; reputation work only buys time.

From Audit to a Clean First Page

Check Your Reputation

We analyze how your brand is currently seen online.

Select Review Platforms

We compile a list of targeted review sites and obtain your approval.

Develop a Content Strategy

We craft a structured content plan and incorporate your feedback.

Publish and Monitor Reviews

We post reviews and provide detailed weekly progress reports.

Provide Positive Comments

We generate and distribute 100+ positive comments to strengthen your brand image.

Your Brand Query, and What It Returns Today

Wikipedia and Crunchbase: What the Work Involves

Two of the records a brand search returns are edited by people who do not work for you, under rules you do not set. This is the order the work runs in, and the point at which it stops if the sourcing is not there.

Notability and Sources, Before Anything Is Written

Wikipedia keeps an article only where independent, reliable sources already cover the subject at length. We count that coverage and match every claim to a source that is not your own site, a press release or a paid placement. Without those sources, the article waits.

Disclosed Editing

Wikipedia’s conflict-of-interest guideline requires anyone editing for pay to disclose who is paying, on whose behalf the edits are made and any other relevant affiliation — a Wikimedia Foundation Terms of Use requirement, not a courtesy. Undisclosed paid editing gets accounts blocked and the article deleted. We disclose, and where a page already exists we use talk-page edit requests rather than editing it directly.

Crunchbase Profile and Citations

Funding rounds, leadership, locations and product lines, each carrying a citation. Crunchbase accepts company records Wikipedia would decline, and the profile itself usually ranks for the company name — which makes it worth building properly even where a Wikipedia article is years away.

Watching Both Records Afterwards

Both are editable by strangers. Changes get monitored, and a wrong edit is argued on sourcing through the record’s own process. Reverting it repeatedly is what gets a page locked.

Brands We Have Cleaned Up

Built for Every Reputation Challenge

Pick your role to see how the engagement is shaped.

Crypto Brands

Web3 projects managing community FUD, competitor attacks and negative press that harms token performance.

The Pain

One critical Reddit thread or coordinated Twitter pile-on can tank token price and destroy user trust overnight.

What We Deliver

FUD monitoring and response, SERP cleanup, positive coverage seeding, community narrative management.

iGaming Operators

Casinos, sportsbooks and gaming platforms managing review-site ratings and player complaint visibility.

The Pain

Negative Trustpilot and AskGamblers reviews dominate brand SERPs. One withdrawal complaint spreads across forums.

What We Deliver

Review-platform management, complaint de-escalation, positive review acquisition, brand SERP protection.

Exchanges

CEXs and DEXs managing security incident coverage, regulatory scrutiny and withdrawal complaint cycles.

The Pain

Any downtime, security incident or regulatory action triggers a media cycle that dominates brand search for months.

What We Deliver

Crisis PR response, negative-article suppression, regulatory milestone coverage, transparent-comms strategy.

Post-Hack Recovery

Projects rebuilding brand trust after an exploit, rug-pull accusation or failed security audit.

The Pain

Hack coverage ranks on page one for brand queries for years. Recovery content cannot overcome news-site domain authority.

What We Deliver

Recovery narrative campaign, post-mortem content, audit-credibility PR, long-term SERP displacement program.

Founders & Execs

Crypto and iGaming executives managing personal reputation after disputes, public exits or media scrutiny.

The Pain

Negative personal coverage bleeds into company brand searches. Executive online presence is unprotected and unmanaged.

What We Deliver

Founder ORM strategy, positive-profile content, social authority building, Wikipedia and Crunchbase optimization.

Regulated Brands

Gambling and crypto brands in licensed jurisdictions where SERP reputation affects regulatory standing.

The Pain

Regulators search brand names during licensing reviews. Negative press in search results jeopardizes renewal.

What We Deliver

Regulator-facing SERP management, compliance-positive content, jurisdiction-specific ORM playbook.

Testimonials

Eleanor Gaywood

LinkedIn Profile

Director | RootstockCollective

Great team, worked to make sure that the strategy suited the business goals. We had to make some tweaks along the way but overall great results.

Roman Aliev

LinkedIn Profile

Product Marketing Manager | Tangem

They understood our business, audited our brand in AI search results, and flagged issues we hadn’t considered. The insights were practical and easy to act on. They really know their stuff. We’ll definitely work together again.

Navid Ladani

LinkedIn Profile

Ctrl PR

I’ve been working with ICODA for years and have also met their team personally. Very professional, reliable, and easy to work with. Happy with their work and overall experience!

Mark Mayhook

LinkedIn Profile

CEO | NeuroTrader AI

We worked on attracting users and building my personal brand around AI Trading—which helped me get 4,000 people on the waitlist and save a ton of time. Thanks!

Yevhen Nehuliayev

LinkedIn Profile

We collaborated with ICODA during a time-sensitive campaign. The team was very professional and ensured everything was in place on short notice. Their dedication and communication stood out, we felt supported throughout the entire process. We especially appreciated their ability to adapt quickly and meet tight deadlines. Many thanks to the ICODA team from Gunzilla team!

Valerii Brizhatiuk

LinkedIn Profile

Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

LinkedIn Profile

Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

LinkedIn Profile

ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

LinkedIn Profile

We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

LinkedIn Profile

ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

LinkedIn Profile

ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

LinkedIn Profile

A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

LinkedIn Profile

ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O’Connor

LinkedIn Profile

ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile

ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business’s growth.

Vid David Mihelic

LinkedIn Profile

ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

LinkedIn Profile

We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA’s know-how and professionalism in entering this specific market.

Charlie Bussat

LinkedIn Profile

We’ve tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We’ll definitely work again with Vlad and his team.

Terry Na

LinkedIn Profile

Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile

I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

LinkedIn Profile

Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

All Cases

Frequently Asked Questions

Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or telegram.

What makes ORM important for Web3 projects?

Web3 projects face unique challenges, including misinformation, regulatory scrutiny, and aggressive competition. ORM helps build trust, attract investors, and sustain long-term growth.

How long does it take to see results?

Depending on the service, you can see initial improvements in 1–3 months, with full results taking 6+ months for long-term impact.

Can you remove negative reviews?

We work to resolve customer concerns, encourage positive feedback, and suppress unfair reviews through ethical ORM practices.

How do you handle media defamation?

We counteract negative articles with factual, high-quality content and strategic media placements.

What platforms do you monitor?

We track mentions on Trustpilot, SiteJabber, social media, forums, blogs, news sites, and more.

How do you improve search engine reputation?

By optimizing content, publishing positive articles, and pushing favorable results to the top of search rankings.

Is ORM ethical?

Yes, we use transparent and ethical strategies to protect and enhance your reputation without violating platform guidelines.

What industries do you work with?

We specialize in Web3, crypto, blockchain, and iGaming industries, but can support other sectors as well.

Where Reputation Work Runs Into the Rest of the Stack

Crypto SEO

Outranking a bad first page is an SEO job as much as a reputation one. This is the side that builds the pages that do the outranking.

Casino PR

Where the positive coverage that displaces a complaint thread actually gets placed, and which desks will take a casino story.

Community Reputation Management

Reddit, Quora, YouTube comments and Telegram — the threads AI assistants read, handled as their own discipline.

Feel free to contact us

We are the team of experts that will support your business at all stages