While some users see the NFT industry as another bubble in the crypto market, others understand its value and prospects, so they are increasingly “flocking” to this new interesting area. Digital artists see Non-Fungible Tokens as a great way to develop and promote their work.
There are many channels for promoting digital art that is no different for the NFT world. Social networks have become the most effective ways to promote crypto projects: Twitter, YouTube, Facebook, Discord, Instagram, Telegram, and many others. Twitter has become one of the most popular platforms in this regard – many artists use it for NFT promotion. In this article, we will explain why Twitter is so popular among NFT creators and how you can promote your crypto project on this social network.
How to Promote NFT on Twitter? Why NFT Promotion Is Important?
As demand for NFTs continues to grow, there are an increasing number of companies getting involved with the concept. If you want to join the revolution and earn your share of the community, you need to pull the right attention to your NFT as quickly as possible.
Think of your NFT as just another piece of art. If you wanted to improve your reputation as an artist, increase your chances of selling prints, and attract gallery owners, you’d need to promote your NFT. In the same way, advertising your non-fungible tokens helps you to attract the people who will help you grow.
The promotion of non-fungible tokens is actually more important in a lot of ways than advertising almost any other product. Like most cryptocurrencies or investment options, the value of your NFT depends on how many people are talking about it and investing in it. Generating buzz is how you transform your NFT from just another piece of digital art into a full-blown money-making machine.
With proper promotion you:
- Use higher demand to request higher prices for your tokens
- Strengthen your image as an NFT artist
- Build hype for your non-fungible tokens, which increases demand
Why Is Twitter in Demand Among NFT and Cryptocurrency Supporters?
There are at least two reasons for this. The first one is that Twitter is especially popular among users participating in various promotions, airdrops, initial public offerings (ICO, IEO, IDO, IFO, etc.), as it allows you to quickly find the information you need about current events and follow blockchain projects. This social network often hosts giveaways and contests for following, retweets, and other activities.
On Twitter, you can even participate in special ITO token sales (ITO stands for Initial Twitter Offering). ITO participants buy fungible and non-fungible tokens directly from their Twitter accounts using a personal crypto-wallet connected to the platform.
The second reason is the integration of NFT tools. Jack Dorsey, the founder of Twitter, is a die-hard fan of cryptocurrencies. He even founded his own company, Square, which is increasingly focused on the crypto sector and the NFT space. Back in the summer of 2021, Jack Dorsey announced that Square would release its own hardware wallet for storing cryptocurrencies.
Users can now set up an NFT avatar for their Twitter account and use it as storage. In addition, you can add built-in applications like Mask Network to promote your NFT and perform transactions via a crypto wallet directly on your social network page.
NFT marketing is an important stage in the development of a business for an artist, helping to draw attention to their artwork and increase its value, which ultimately affects the cost of copies sold. The greater the community’s interest in a digital artist’s NFTs, the more they can earn from selling them.
Formulate Your Goals
Before launching any kind of social media campaign or any other type of marketing strategy, for that matter, you should always set goals for yourself so that once it’s over, you can see whether or not it was successful in meeting its objectives.
Make a list of what you want to accomplish with your Twitter account, and make sure it aligns with your overall goals for your business or organization.
- What metrics will you use as benchmarks for success?
- How many followers do you hope to gain?
- Do you want engagement from potential customers and clients, or are you looking to build more influence?
Your goals should be measurable, clear, and distinct. If they aren’t, break them down into actionable steps. For example, you want ten followers a day to be much more achievable and actionable. Ensure these goals align with your overall business strategies.
How to Promote Non Fungible Tokens on Twitter: 5 Effective Ways
Project creators can regularly post meaningful information about a project, do their own NFT drops among followers, promote NFT collections, prepare posts to attract an audience, run audience contests, and more. Twitter has all the necessary tools, which makes it so popular among blockchain projects, NFT authors, and other artists.
An NFT artist must be able to effectively use marketing tools to promote their services, collections, events, and everything else to increase the number of sales and thus the value of their NFTs. If you ignore or misuse methods to attract users, you will miss many opportunities to make your brand recognizable, and your NFT collection wanted and valuable to the crypto community.
The first thing you should know is that partnerships are an important element in developing projects and promoting NFTs. The more partners and the better known they are, the greater the chances of attracting a large audience willing to buy your NFTs. Partners and advisors provide strong support to projects in the media landscape.
They will post on their Twitter and other social media pages, blogs, websites, and other channels to help promote it. Leverage the communities of your colleagues, investor acquaintances, and others connected to the arts industry for NFT promotion.
When users see that a well-known brand or celebrity is a partner in a project, their trust grows. And followers are willing to buy NFTs produced by such projects even without deep analysis. And the better known the partner is, the higher the chance of getting into the spotlight of the NFT-addicted community.
One way to attract users is to give away tokens. For promotional purposes, you can attract an audience by giving away an NFT collection to increase interest in your project or by offering to mint NFTs at symbolic prices. This practice is very common among platforms and artists releasing their first collections. However, they often use well-known platforms like OpenSea, Rarible, or Binance NFT to attract more users.
If your art collection is successful, it will only help the NFT promotion and will be a good start for business development. And the more attention an NFT Drop attracts, the easier it will be to find enthusiasts willing to buy your NFTs later in the token sale. And remember, the bigger the community gets, the bigger the demand for your collections will be and the higher their price, respectively.
Create and publish contributions to the NFT project. However, it is important to create a proper marketing and content plan and distribute the posts in a way that your audience does not mistake them for spam. Otherwise, the publications may alienate potential buyers. It’s not a good idea to clutter the channel with promotional posts for Twitter.
This means that you should “water down” your promotional posts with useful and entertaining content. Write more about the success of your project, share with your followers’ stories about how you created your NFT collections, tell them about your plans – the more interesting and useful the posts are, the more interested your followers will be in your project and NFT sales.
NFT marketing is a difficult task, but if you use the right tools to promote your project and engage your followers on social media, the faster and easier you will attract NFT collectors who will join your community in the future.
Here is another good tip: add hashtags to your posts so that your posts are seen by as many crypto Twitter users as possible. These hashtags can be #NFT #Drop #Tokensale #Art #Collection #Mint and many others. And of course, don’t forget to add your own hashtags with the name of your project – this will help increase brand awareness.
NFT Twitter Parties
Another way how to promote NFT on Twitter in the crypto community is through Twitter Party. Simply put, this is a scheduled chat where the speaker communicates with other participants, answers their questions, and talks about his NFT project. Twitter Parties not only help establish contacts and gain a loyal audience but also allow users to quickly get useful information about the project and find answers to their questions.
All this increases the chances of attracting investors to your project. Each participant in such a chat is a potential partner who can share information about the project and help promote it. Holding scheduled chats and similar events like AMA (Ask Me Anything) is a common practice among crypto projects, and not only in the NFT space.
A good idea to attract as many participants as possible to your mini-conference would be a raffle. By the way, as a prize, you can use your NFT art or something else useful for crypto enthusiasts – the main thing is that the gift is really valuable. Set additional conditions for participation in the raffle:
- Ask participants to retweet the post announcing the event.
- Point out that not only do you need to be present in the chat to participate in the raffle, but you also need to be active: for example, ask moderator questions, share your opinion about the project, and so on.
- Point out that you need to take additional actions: for example, send a tweet, leave a comment, add a link to the channel on your website or blog post, record short videos about the project with links to the channel.
Among NFT collectors and enthusiasts, we see a lot of singers, actors, and other celebrities. The community-driven aspect of NFTs makes them a natural fit for celebrities.
Tech moguls, online influencers, athletes, movie stars, and artists already have a fanbase, followers, and a certain level of influence to kickstart a community overnight.
Yet a random celebrity does not establish a significant influence simply after buying one NFT collection and displaying it on their profile picture without integrating it into the NFT world.
To be genuinely influential among the NFT community, the celebrity would usually have active involvement in the NFT world long enough to drive mainstream NFT adoption.
The celebrity could also establish authority as an NFT collector who has been buying good projects. A few of the most influential celebrities include Steve Aoki, Snoop Dogg, Jimmy Fallon, Jay-Z, Kygo, and the list goes on.
Twitter ads are an expensive but quite effective way to promote an NFT project if done right. However, targeting works most effectively with well-known brands that have already built a loyal audience using marketing tools. The more this audience is “warmed up,” the greater the return on the advertising campaigns. If you target a cold audience, your ad spend will be too high for a low ROI. You also risk incurring losses. That’s why it’s important to properly promote your project on Twitter, to find and use the most effective advertising opportunities.
It is equally important to choose the right audience for targeting and setting up ads so as not to waste your marketing budget. This is especially important if you are working with a cold audience that does not particularly respond to ads from little-known brands and usually ignores them completely, and rarely pays attention to them.
If you want to promote your NFT project but do not know how to do it most effectively, you should give preference to experienced professionals – it’s much more effective and will most likely bring better results than trying to advertise yourself.
ICODA offers comprehensive services for NFT promotion on Twitter, YouTube, Facebook, Instagram, and any other popular channels that modern marketers use. For more information, book a free consultation on our website.
NFTs Are More Than an Art
NFT represents an opportunity to present unique ownership to consumers in exchange for their insights while driving loyalty. NFT creates a sense of ownership, and allows to support the artist.
By adopting NFT strategies, your brand will demonstrate its ability to leverage the latest technologies to foster direct consumer relationships, capture data, and deliver on the promise of consumer loyalty.
Checklist: How to Promote NFT and Attract the Crypto Community on Twitter
- Invite partners or artists to participate in your art project and promote it through their channels. The more famous they are, the higher your credibility and the more loyal the audience will be.
- Host NFT drops, airdrops, contests with valuable prizes like tokens and NFT collections. Users will willingly participate, subscribe and help promote projects that reward them with something that is or could be worth real money.
- Come up with a content plan and publish posts in line with the marketing strategy to effectively promote your channel. Also, create more useful and entertaining content to avoid scaring away the audience with a large number of promotional releases.
- Host Twitter Parties to engage with your audience, provide them with more information about the project and get feedback from followers.
- Set up and run targeted ads for a promotional art project on Twitter. This method of attracting an audience is best left to experienced experts who know how to use the budget effectively so that it gives the greatest return for the money invested.
Using Twitter for the NFT Community
Twitter is widely popular, but it’s become a go-to social platform for the crypto and NFT communities.
There are plenty of reasons for that. The 280-character limit allows crypto influencers and NFT brands to make quick, concise announcements, which can then circulate throughout the community and reach millions. The hashtag is also helpful for creators to capture the attention of users looking to find new projects.
As a result, the crypto/NFT community on Twitter has grown more rapidly than on any other social media platform. Over 1 billion tweets have been shared about crypto since 2020, and 299 million of them are from just the past year.
It’s clear – Twitter is the top platform for relevance and exposure in the crypto and NFT communities. Twitter also attracts a range of different enthusiasts and created features to help them out, including tipping using Bitcoin and allowing users to display NFTs as profile photos. Users can link crypto wallets to Twitter for authentication as well.
The art industry and the NFT space are actively developing, and crypto-Twitter occupies an honorable or even almost central place in it. Create your channel and promote it using the proven methods we have described in this article. Even if you use only this one channel for promotion, you can turn your NFT project into a successful brand and release artworks and collections that people will definitely want to buy, even for a large amount.
If you do not have experience with SMM, do not know how to effectively promote channels in social media, or think it’s better to entrust this matter to professionals, use the services of marketing agencies like ICODA. Doubt that this is the right thing for you?
Order a free consultation from us, and we will explain in detail why these doubts can be dispelled.