Some people from the crypto community call it a permanent craze when someone else is excited and involved in the NFT game. The NFT industry significantly shook the world. You can especially witness it if you check out social media platforms. This is a milestone in the development of art, culture, and the world, in general. Moreover, this is a great chance for many creators to come to the spotlight and significantly change their lives thanks to digital art.
The NFT market consists of different NFT artists, from world-famous with a million audience on social media channels to newbies. A lot of digital artists release their NFT collections or separate artworks every day. However, sometimes it is not enough to grab the attention of the target audience.
It is all above to say the following: it is necessary to promote your NFT collection. Do not feel too bad! You are certainly not alone if you do not know where to start when it comes to social media marketing.
Today we collected the most useful tips that will help you to make your NFTs heard in the NFT market and become a visible artist in the crowd of others. Check out how to correctly present your NFT collection on social media platforms, especially on Instagram, to the world.
Social Media Marketing: How to Promote NFT Art on Instagram?
In case this question arises, the answer is: like you create any of your posts on Instagram. You must have an impressive Instagram page that attracts attention and mesmerizes followers.
Instagram Plans to Operate as an NFT Market
It is also important to note that not so long ago, Instagram head Adam Mosseri announced that the platform is going to start testing NFTs. He highlighted that there would be no fees associated with posting or sharing a digital collectible. Ethereum and Polygon will be supported there, and Flow and Solana are coming soon.
Creators and people who are part of the test can now share NFTs that they have made or that were purchased. You can share these NFTs in your main Instagram Feed, Stories, or in messages.
Right now, only a limited number of people have access to the test, but the organization plans to do this function as soon as the testing period is over.
Let’s check out some famous ways that you can integrate into your strategy to promote your NFT art effectively.
Design Your Account
Making your social media channels attractive is digital art too. An attractive picture of the profile and keywords in your username and bio increase your chances of appearing in search results and attracting potential investors. However, do not overfill your profile to avoid appearing like a fraudulent NFT project.
Captions that explain what NFTs are for new customers and descriptions of what your NFT project is about to boost your outreach.
Content Plan and Stable Posting
To stay on the top of Instagram searches, you should create your individual content plan and post according to it. However, it does not mean you have to fill your digital art page on Instagram daily. Instead, you can post related posts regarding your NFT collection. So, you can boost your accounts and your image as an NFT artist.
Use a Different Type of Content
Instagram, any appropriate social media platform, provides you with specific engagement solutions like Reels and stories. So, you can create diverse content to show your NFT collection in different ways.
Featuring stories and creating regular content can help you enhance the ranking of your account. Reels and stories are two of the key things that should be included in your robust marketing strategy.
Collaboration With Opinion Leaders
Instagram has a specific influencer market that brands use to promote their product. Similarly, you can use it for your NFT collection. You can see there is a wide range of popular accounts, but you should do research to find the most suitable accounts on the social media platform. Collaborating with an opinion leader will help you reach out to new audiences and make your NFT collection heard.
Talk With Your Audience
No one likes the feeling of being left reading. Not much better than ignoring your followers is simply tapping the heart icon when they reach out.
Staying active in organizing events here and there will help you to engage your audience. Collaborating and organizing giveaways are just the traditional ways to engage your followers.
Want to take your engagement a step further? Grow your engaged community by reaching out to like-minded users yourself! Be proactive and make the first move. Comment on posts from accounts with a similar target audience to gain exposure within their following. You can also follow relevant hashtags to easily find and comment on posts from the potential audience directly on your feed.
Embed Correct Hashtags
Instagram algorithms take hashtags seriously. Using the proper hashtags fuel appearance of your NFT collection. Moreover, finding relevant hashtags on Instagram is quite easy. Go to the search bar and know what other people are looking for, and you are good to go.
Making the Most of NFT Promotion
Promoting your NFT on social media accounts is a mandatory part of making your artwork successful. However, it is important to remember that the old-fashioned forms of advertising might not work out for something so fresh and modern. You will need to think about how you are going to create something that works in the long term to drive community engagement and passion.
It can be challenging to promote a new NFT project right before launch. But the earlier you start creating content and building a community around your project, the better. You are joining the NFT space, so make it a bit of fun.
Now that we have covered how to increase your engagement on Instagram, you are ready to put your skills to the test. Just remember to plan content in advance, regularly check your Instagram analytics, and do not be afraid to keep refining and experimenting!