Blockchain brings transparency and trust to affiliate programs by recording every click, referral, and payout on an immutable ledger, reducing fraud and ensuring accurate, real-time tracking.
Want to know how AI and crypto are transforming iGaming marketing? Get exclusive, insider strategies from Vlad Pivnev, CEO of ICODA, who will be speaking at the prestigious SBC Summit 2025 in Lisbon. In a high-impact keynote, Vlad will break down how Web3 tools, blockchain transparency, and AI personalization are reshaping user acquisition, retention, and affiliate marketing. Whether you’re building a blockchain casino or scaling a sports betting platform, this is where future-proof growth strategies will be revealed.
Why This Matters
SBC Summit is more than just a conference — it’s where the future of iGaming, sports betting, and blockchain-powered solutions converge. With over 30,000 attendees, 700+ exhibitors, and 500+ industry-leading speakers, this is the place where trends are set, partnerships are forged, and ideas turn into reality.
Vlad Pivnev’s presence underscores ICODA’s role as a leading force in crypto marketing and blockchain innovation. As the CEO of one of the most dynamic agencies in the space, Vlad will share his insights on:
- Crypto marketing strategies that drive growth in iGaming and betting
- Leveraging blockchain to redefine affiliate marketing
- AI’s role in shaping the future of digital campaigns
Why Vlad Pivnev’s Speech at SBC Summit 2025 Is a Game-Changer for the Industry
Vlad Pivnev’s upcoming keynote at SBC Summit 2025 isn’t just recognition of his industry leadership — it’s a rare opportunity for attendees to gain insider knowledge on how successful iGaming brands are using crypto and AI to scale faster, engage smarter, and stay compliant in an evolving regulatory environment. As CEO of ICODA, Vlad will reveal strategies that have helped Web3 projects boost retention by 30% and cut acquisition costs through blockchain-driven affiliate models.
The Role of Crypto Marketing in iGaming and Betting
Blockchain adoption in online gambling is accelerating — not just due to crypto-savvy Gen Z users, but because smart operators are using blockchain to reduce fraud, improve payment flexibility, and streamline KYC processes. ICODA helps iGaming brands capitalize on these benefits through data-driven crypto marketing funnels, blockchain-based loyalty systems, and tokenized engagement tools that turn users into long-term advocates.
How AI Is Already Changing iGaming Marketing
Artificial intelligence is no longer a futuristic concept in iGaming — it’s already a core driver of performance. From personalized user experiences to real-time fraud detection, AI is helping operators reduce churn, increase LTV, and optimize acquisition like never before.
Brands are using machine learning to:
- Segment users by behavior and deliver tailored content or bonuses
- Predict player value and target high-LTV users with smarter offers
- Automate campaign optimization across multiple channels
- Detect problem gambling patterns early, meeting compliance standards while enhancing trust
ICODA works with AI-powered tools to enhance every stage of the marketing funnel — turning raw data into scalable growth. At SBC Summit 2025, Vlad Pivnev will highlight how AI strategies like these are already delivering measurable ROI for iGaming platforms. During his session, Vlad will deliver actionable insights and real-world case studies that will be valuable to both startups and established brands:
- How to build a sustainable marketing funnel using crypto tools
- Success stories of blockchain-powered affiliate programs
- Using AI to personalize and scale digital campaigns
Why You Should Attend SBC Summit 2025
SBC Summit is where industry leaders meet, ideas are exchanged, and long-term trends are defined. In 2025, the event will place special focus on the convergence of blockchain, artificial intelligence, and the iGaming ecosystem. This presents a rare opportunity for companies to showcase their innovations, forge global partnerships, and gain competitive edge.
Exclusive Offer from ICODA
ICODA is offering a 50% discount to all partners and clients. Use the promo code ICODAPARTNERVIP at checkout to claim your exclusive pass.
📆 Date: September 16–18, 2025
📍 Venue: Feira Internacional De Lisboa, Lisbon, Portugal
🎟️ Register here

Conclusion
From AI-driven innovation to crypto-fueled growth, SBC Summit 2025 promises to be the defining event of the year for anyone serious about staying ahead in iGaming, sports betting, and blockchain marketing. With over 500 top-tier speakers and thousands of industry professionals in attendance, this is where the next wave of digital strategy will be shaped.
As one of the keynote speakers, Vlad Pivnev will take the stage to unveil the marketing frameworks and growth tactics that have helped leading Web3 projects scale faster, acquire smarter, and build stronger user loyalty. Whether you’re a startup founder, CMO, or product leader, his session will deliver practical, forward-looking insights you won’t find anywhere else.
🚀 Seats are limited — and so is the opportunity.
🏷️ Use promo code ICODAPARTNERVIP at checkout to claim an exclusive 50% discount on your SBC Summit 2025 pass.
Frequently Asked Questions (FAQ)
The promo code ICODAPARTNERVIP
unlocks an exclusive 50% discount on all SBC Summit 2025 passes. This limited-time offer is available through ICODA and is perfect for professionals looking to join the event at a reduced rate.
Getting your discount is quick and easy:
- Visit the official SBC Summit 2025 registration page.
- Select the pass that suits your needs.
- Enter the promo code
ICODAPARTNERVIP
at checkout. - Enjoy 50% off and get ready for Lisbon!
You get full access to all areas of the event — including keynote stages, networking zones, and exhibitor areas — at half the price. It’s the same experience as a standard ticket, but with a major discount.
Absolutely. SBC Summit is one of the world’s leading events for iGaming, sports betting, and blockchain innovation. With 30,000+ attendees and 500+ expert speakers, it’s the place to gain insights, build partnerships, and explore future trends in the gaming and crypto space.
AI enables iGaming companies to personalize player experiences, optimize campaign performance, and detect risky behavior in real time — improving both engagement and compliance.
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