Casino PR & Strategic Communications

Your casino has cutting-edge games and massive bonuses, but competitors with inferior products dominate media coverage and steal your players. Stop losing to better-positioned brands and capture the visibility your platform deserves.

$1.1M

raised during private round

200+

major media placements delivered

16K+

new users acquired through PR campaigns

Our Casino PR Cases

From raising millions to dominating search rankings, our strategic PR campaigns transform casino brands into industry leaders that players trust and media celebrates.

Challenges We Solve ⚡

Casino and iGaming brands face unique PR obstacles that traditional agencies can’t navigate. ICODA’s specialized expertise cuts through regulatory concerns and media skepticism to position your platform as the trusted industry leader.

Zero Media Visibility Despite Superior Platform
Your casino offers better games, higher payouts, and faster withdrawals than competitors, yet they dominate headlines while you remain invisible. We secure strategic placements in Forbes, Bloomberg, Cointelegraph, and gambling-focused media to establish your brand as an industry authority.
Regulatory Complexity & Media Hesitation
Mainstream media outlets hesitate to cover casino brands due to gambling regulations and compliance concerns. Our established relationships with casino-friendly journalists and compliant messaging frameworks ensure your story reaches audiences without regulatory complications.
Player Trust & Credibility Barriers
New players research casino brands extensively before depositing funds, and negative sentiment or lack of media presence drives them to competitors. We build trust through authoritative media coverage, founder interviews, and thought leadership positioning across reputable publications.
Complex Platform Communication
Explaining provably fair gaming, blockchain integration, and advanced casino technology requires specialized expertise that general PR agencies lack. Our casino-focused writers translate complex features into compelling narratives that resonate with both media and players.
Crisis Management & FUD Response
Casino brands face sudden controversies, payment disputes, and coordinated attacks from competitors that can destroy reputation overnight. Our rapid crisis response strategies and proactive reputation management protect your platform’s credibility when challenges emerge.
Global Reach & Multilingual Requirements
Casino platforms serve international audiences but lack the multilingual PR capabilities to reach players across different markets. Our global media network and multilingual team secure coverage in target markets, from Asia to Europe to Latin America.

Our Casino PR Services

Ready to Dominate Casino Media?

Transform your platform from unknown to industry leader with strategic PR that players trust.

Your Path to Media Dominance 🥇️

Strategic Analysis & Planning
1
Analyze your platform, competitive landscape, and target players. Define key narratives and PR angles that position your casino as the trusted industry leader in your market.
Campaign Execution & Media Placement
2
Execute placements through our network of tier-1 publications and casino media. Secure interviews, publish authoritative content, and launch listicle campaigns that drive player acquisition.
Performance Tracking & Optimization
3
Monitor coverage, sentiment, player acquisition metrics, and search visibility. Continuously refine strategy based on performance data for sustained growth.

⚡️ Get Free Casino PR Strategy Consultation

Join the Success Stories

What Casino Founders Say About Us

Valerii Brizhatiuk

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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O’Connor

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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business’s growth.

Vid David Mihelic

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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA’s know-how and professionalism in entering this specific market.

Charlie Bussat

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We’ve tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We’ll definitely work again with Vlad and his team.

Terry Na

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

Frequently Asked Questions about Casino PR

Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or Telegram.

Casino PR requires specialized expertise in gambling regulations, player psychology, and navigating media skepticism around iGaming brands. Unlike general crypto PR, casino campaigns must address trust barriers, comply with advertising restrictions, and work with gambling-focused journalists who understand the industry’s unique challenges and opportunities.

Our network includes 200+ outlets ranging from casino-native publications like CasinoBeats, iGaming Business, and SBC News to crypto media like Cointelegraph and CoinDesk, plus mainstream financial outlets like Forbes, Bloomberg, and Yahoo Finance. We maintain relationships with both gambling-focused and general business media.

We craft compliant messaging that highlights innovation, technology, and responsible gambling while avoiding promotional language that triggers restrictions. Our experience with casino brands means we understand regulatory nuances across jurisdictions and create content that passes editorial review while effectively communicating your platform’s value.

Yes, we provide rapid crisis communications for payment disputes, regulatory challenges, and reputation attacks. Our protocols include pre-approved messaging frameworks, 24/7 response capabilities, and established media relationships to quickly address issues and protect your platform’s reputation during challenging situations.

Top Listicle placements feature your casino as #1 in “Best Crypto Casinos” or “Top Online Gambling Sites” articles across major publications. These evergreen pieces drive continuous player acquisition, boost SEO rankings, and appear in AI search results. They’re highly effective because players actively search for “best casino” recommendations before depositing funds.

Initial media placements typically begin within 2-3 weeks of campaign launch. Building sustained media presence and thought leadership positioning takes 3-6 months. We provide detailed reporting on coverage volume, sentiment analysis, player acquisition impact, and search visibility improvements throughout the campaign.

Yes, our multilingual team and global media network enable PR campaigns across Europe, Asia, Latin America, and other key gambling markets. We secure coverage in players’ native languages through regional publications, ensuring your casino reaches international audiences effectively while respecting local regulatory requirements.

Strategic PR builds the trust and credibility players need before depositing funds. Media coverage in authoritative publications signals legitimacy, reduces player hesitation, and improves conversion rates. Ongoing PR campaigns maintain visibility, position your casino as an industry leader, and create the brand recognition that drives long-term player loyalty.

Feel free to contact us

We are the team of experts that will support your business at all stages