Google Crypto Advertising

How ICODA Runs Crypto Google Ads

Keyword research

We carefully study your project, determine the target audience, and then run a comprehensive keyword analysis. The primary goal is, naturally, to get a set of keywords that will provide the most leads and sales. We also pay special attention to the keywords that appeal to your target audience and those used by your competition, so you’ll have a considerable advantage in a highly competitive cryptocurrency market.

Setting up campaigns

At this stage, we create your adverts and set up your accounts, ad groups, and campaigns in such a way that ensures maximum ROI for you. Naturally, we use the results of the keyword research for that, but we also take into account Google guidelines and your local legal requirements for crypto companies, so you won’t have any issues on this part.

Monitoring, tracking, and optimization

The key to success in online advertisement is flexibility and adaptability. We use the most advanced tracking and monitoring tools available today to get the most accurate measure of campaigns’ effectiveness and adjust them on the fly using this data. This way, we maximize the ROI and get the best result possible for the budget.

Crypto ads, ICODA, and Google moderation

Google restricts all advertisements of blockchain-related products and projects. It doesn’t matter what the project really does – if it is connected to the blockchain industry, Even a company that is officially licensed as a money services business can have issues with passing Google moderation. It can be even said that the corporation is more stringent than government agencies, such as the Securities and Exchange Commission or Financial Services Regulatory Authority.

Thankfully, our extensive experience allows us to use a number of strategies to pass Google moderation and conduct effective promotion for virtually any digital asset service provider while also ensuring compliance with local legal requirements.

First of all, we improve your website’s trustworthiness in the eyes of Google (all other pages and accounts involved in the advertising also get the same treatment). After that, we launch a campaign linking directly to your websites so Google takes a more favorable stance about it. However, due to Google’s bias against all things crypto, including cryptocurrency exchanges and wallets, NFTs, DeFi, and GameFi, as well as platforms providing automated trading services, this approach is not as reliable as we would like.

The second step is to create a Landing Page fully compliant with all Google guidelines. All the traffic will be directed to this new page, which will be linked to your website or social media pages. In the absolute majority of cases, this method brings satisfactory results. 

Naturally, there are also methods like so-called “cloaking,” but we treat it as a last resort and try to avoid it unless absolutely necessary.

The team of experts that we assembled at ICODA has unmatched experience in running crypto Google Ads and overcoming any challenge the mega-corporation has to offer. 

Our specialists will take care of all marketing processes, from developing the overall strategy to setting up campaigns and making creatives for them. Moreover, they know everything about Google moderation and make sure that all projects, even cryptocurrency exchanges and wallets, are able to pass it.

Our data-driven approach and constant on-the-fly optimization of advertising based on obtained data ensures the maximum effectiveness of your advertising budget and great ROI.

If you want to see your traffic skyrocket – feel free to contact us!