Crypto ads, ICODA, and Google moderation
Google restricts all advertisements of blockchain-related products and projects. It doesn’t matter what the project really does – if it is connected to the blockchain industry, Even a company that is officially licensed as a money services business can have issues with passing Google moderation. It can be even said that the corporation is more stringent than government agencies, such as the Securities and Exchange Commission or Financial Services Regulatory Authority.
Thankfully, our extensive experience allows us to use a number of strategies to pass Google moderation and conduct effective promotion for virtually any digital asset service provider while also ensuring compliance with local legal requirements.
First of all, we improve your website’s trustworthiness in the eyes of Google (all other pages and accounts involved in the advertising also get the same treatment). After that, we launch a campaign linking directly to your websites so Google takes a more favorable stance about it. However, due to Google’s bias against all things crypto, including cryptocurrency exchanges and wallets, NFTs, DeFi, and GameFi, as well as platforms providing automated trading services, this approach is not as reliable as we would like.
The second step is to create a Landing Page fully compliant with all Google guidelines. All the traffic will be directed to this new page, which will be linked to your website or social media pages. In the absolute majority of cases, this method brings satisfactory results.
Naturally, there are also methods like so-called “cloaking,” but we treat it as a last resort and try to avoid it unless absolutely necessary.