We provide full-stack DeFi marketing services focused on one goal: systematic DeFi user acquisition and TVL growth. Stop buying services, start investing in results.
TVL in 1 month
token holders
years of strong DeFi expertise
At ICODA, we understand the unique hurdles faced by DeFi projects. Here’s how we help tackle them with tailored solutions to increase your TVL and user base.
Our track record in delivering a measurable increase in TVL and user base speaks for itself.
Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or telegram.
DeFi marketing is a specialized field focused on promoting decentralized finance protocols and applications. It involves more than just advertising; it’s about building trust, educating a highly technical audience, fostering a strong community on platforms like Discord and Telegram, and driving key metrics like TVL and user adoption. Effective DeFi marketing requires a deep understanding of tokenomics, blockchain technology, and the unique motivations of DeFi users.
A DeFi strategy is a comprehensive plan for a protocol’s growth. It’s not just a marketing plan; it integrates product development, tokenomics, community building, and go-to-market actions. A strong DeFi strategy defines the target audience (e.g., yield farmers, institutional clients), sets clear goals (e.g., “increase TVL to $50M”), and outlines the specific steps to achieve them, from designing incentive programs to executing PR campaigns.
General crypto marketing often focuses on hype and token price for a broad audience. DeFi marketing is more about building a sustainable ecosystem for a niche, knowledgeable user base. It requires educating users about a protocol’s utility, building deep trust to secure their assets, fostering an engaged community, and focusing on fundamental metrics like TVL, transaction volume, and user retention, rather than just short-term price action.
A specialized DeFi marketing agency acts as a growth partner for protocols. It develops and executes strategies for user acquisition, PR, and content that resonates with DeFi users. A top DeFi agency like ICODA understands tokenomics, community management, and the importance of metrics like TVL, helping founders to build trust and achieve sustainable growth.
Growing TVL for a new protocol requires a multi-faceted approach. It starts with building trust through security audits and transparent communication. Then, initial liquidity can be attracted via targeted incentive programs (yield farming) and a fair launch. A key part of the strategy is effective DeFi marketing to reach early adopters and build a strong community that will sustain long-term growth.
Effective strategies include targeted airdrops (to real users, not just bots), educational content (tutorials, guides), strategic partnerships with other protocols, an active presence on Crypto Twitter and Reddit, and PR campaigns to build credibility. For broader reach, simplifying the onboarding process for non-crypto natives is also crucial.
Look for an agency with a proven track record and specific DeFi case studies. A trustworthy agency will focus on business metrics (like TVL), not just vanity metrics (like impressions). They should understand the technical nuances of your project and be transparent about their strategies and reporting. Ask them how they would grow your TVL, and their answer will reveal their level of expertise.
We are the team of experts that will support your business at all stages
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