Top DeFi Marketing Agency for TVL Growth

We provide full-stack DeFi marketing services focused on one goal: systematic DeFi user acquisition and TVL growth. Stop buying services, start investing in results.

+36%

TVL in 1 month

+400%

token holders

7

years of strong DeFi expertise

Challenges We Solve for DeFi Businesses ⚡

At ICODA, we understand the unique hurdles faced by DeFi projects. Here’s how we help tackle them with tailored solutions to increase your TVL and user base.

Low TVL & Metric Stagnation
Attracting initial liquidity and breaking stagnation can be challenging. We employ proven strategies specifically designed to drive TVL growth and ensure sustainable momentum.
Poor Community Engagement
An inactive or disengaged community can hinder your success. Our Community Management strategies rebuild trust, foster loyalty, and turn passive users into active brand advocates.
Outdated or Underperforming Tokenomics
An ineffective token model limits growth. We provide cutting-edge tokenomics redesign, aligning incentives to encourage long-term holding and protocol participation.
Low Visibility in a Crowded Market
Limited search engine visibility affects organic traffic. Our SEO strategies enhance your rankings, boost visibility, and attract a high-value audience of DeFi users and founders.
Building Trust and Credibility
A negative or non-existent reputation can hinder your success. Our Public Relations (PR) strategies build trust and brand awareness in the competitive DeFi market.
Weak Social Media Presence
A strong connection with your audience is essential. Our Social Media solutions build engagement, foster loyalty, and grow brand awareness effectively across platforms like Twitter and Telegram.

Our DeFi Background

Our track record in delivering a measurable increase in TVL and user base speaks for itself.

Our DeFi Marketing Services

Struggling to increase TVL and visibility?

Book a call with our DeFi growth team.

Your Path to DeFi Market Success 🥇️

Connect with Us
1
Schedule a call with our expert or reach out directly to discuss your goals. We’ll analyze your project to build a custom strategy focused on how to grow your TVL.
Fill Out a Quick Brief
2
Share key details about your project, target audience, and objectives to help us tailor our approach for maximum impact.
Review Our Customized Offer
3
Receive a well-researched proposal crafted to align with your project goals and audience, focusing on a clear path to increase TVL.

⚡️ Get Free DeFi Performance Audit

Join the DeFi Success Stories

What DeFi Founders Say About Us

Valerii Brizhatiuk

LinkedIn Profile
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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

LinkedIn Profile
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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

LinkedIn Profile
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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

LinkedIn Profile
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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

LinkedIn Profile
logo-project

ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

LinkedIn Profile
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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

LinkedIn Profile
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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

LinkedIn Profile
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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O’Connor

LinkedIn Profile
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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile
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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business’s growth.

Vid David Mihelic

LinkedIn Profile
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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

LinkedIn Profile
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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA’s know-how and professionalism in entering this specific market.

Charlie Bussat

LinkedIn Profile
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We’ve tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We’ll definitely work again with Vlad and his team.

Terry Na

LinkedIn Profile
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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile
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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

LinkedIn Profile
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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

Frequently Asked Questions about DeFi Marketing

Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or telegram.

DeFi marketing is a specialized field focused on promoting decentralized finance protocols and applications. It involves more than just advertising; it’s about building trust, educating a highly technical audience, fostering a strong community on platforms like Discord and Telegram, and driving key metrics like TVL and user adoption. Effective DeFi marketing requires a deep understanding of tokenomics, blockchain technology, and the unique motivations of DeFi users.

A DeFi strategy is a comprehensive plan for a protocol’s growth. It’s not just a marketing plan; it integrates product development, tokenomics, community building, and go-to-market actions. A strong DeFi strategy defines the target audience (e.g., yield farmers, institutional clients), sets clear goals (e.g., “increase TVL to $50M”), and outlines the specific steps to achieve them, from designing incentive programs to executing PR campaigns.

General crypto marketing often focuses on hype and token price for a broad audience. DeFi marketing is more about building a sustainable ecosystem for a niche, knowledgeable user base. It requires educating users about a protocol’s utility, building deep trust to secure their assets, fostering an engaged community, and focusing on fundamental metrics like TVL, transaction volume, and user retention, rather than just short-term price action.

A specialized DeFi marketing agency acts as a growth partner for protocols. It develops and executes strategies for user acquisition, PR, and content that resonates with DeFi users. A top DeFi agency like ICODA understands tokenomics, community management, and the importance of metrics like TVL, helping founders to build trust and achieve sustainable growth.

Growing TVL for a new protocol requires a multi-faceted approach. It starts with building trust through security audits and transparent communication. Then, initial liquidity can be attracted via targeted incentive programs (yield farming) and a fair launch. A key part of the strategy is effective DeFi marketing to reach early adopters and build a strong community that will sustain long-term growth.

Effective strategies include targeted airdrops (to real users, not just bots), educational content (tutorials, guides), strategic partnerships with other protocols, an active presence on Crypto Twitter and Reddit, and PR campaigns to build credibility. For broader reach, simplifying the onboarding process for non-crypto natives is also crucial.

 Look for an agency with a proven track record and specific DeFi case studies. A trustworthy agency will focus on business metrics (like TVL), not just vanity metrics (like impressions). They should understand the technical nuances of your project and be transparent about their strategies and reporting. Ask them how they would grow your TVL, and their answer will reveal their level of expertise.

Feel free to contact us

We are the team of experts that will support your business at all stages