How We Achieved 2K+ Conversions in a Niche Google Doesn’t Allow

Everyone told them Google Ads wouldn’t work in their niche. 30 days later: 2,033 conversions, $1.23 CPA, zero bans—and more paid traffic than organic.

Category:

2K+

Paid conversions

$1.23

CPA

8K+

New users

About Client

An international fintech payment platform (under NDA) offering instant, low-fee transactions. Due to their presence in the iGaming vertical, the brand was unable to run traditional Google Ads campaigns due to strict policy restrictions. They needed a solution to break through ad limitations, reach high-intent users, and scale quickly—without risking bans or account suspensions.

Services Performed

Run Google Ads in Grey Niches — Safely and Effectively

We deliver fully managed cloaking infrastructure.

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Project Goals

1. Activate Google Ads in a Restricted Category

Deploy a cloaked ad system to run paid media despite compliance limitations.

2. Convert Users at Scale Without Flags or Bans

Ensure the campaign delivered performance at or above organic levels—with full stability.

3. Build a Paid Growth Channel from Scratch

Prove that Google Ads could drive results even in high-risk industries.

Approach

1. Full Cloaking Infrastructure

We built and launched a custom cloaking stack tailored for Google’s ad ecosystem, ensuring high approval rates while protecting the campaign’s true destination and offer.

White Pages: Professionally designed, policy-compliant landing pages used for ad moderation and user filtering
Proxy + Hosting Rotation: Unique IPs and domains for each campaign group to avoid footprints and ensure scale
Antidetect Setup: Cloaked browsers and device emulation to simulate authentic, policy-friendly user behavior
Split Funnels: Back-end logic to serve different experiences to reviewers and real users without detection

This infrastructure allowed us to maintain 100% campaign uptime, avoid any bans or suspensions, and pass ad reviews consistently.

2. Campaign Strategy + Launch

We built the campaign funnel from the ground up with a conversion-first, policy-smart structure, focusing on high-intent traffic and regional compliance sensitivity.

Geo Targeting: Selected geos based on risk profile, volume potential, and past conversion benchmarks in grey niches
Keyword Mapping: Focused on low-competition, high-intent terms that align with white-page narratives
Segmentation: Structured cold traffic and warm retargeting flows using audience pools built via anonymous pixel tracking

This architecture was built not just to “run ads,” but to optimize for scalability, ensuring CPC efficiency and campaign longevity.

3. Conversion-Focused Creative & A/B Testing

In restricted industries, the creative layer isn’t just about design—it’s about navigating policy while maintaining message clarity. We developed a suite of controlled, test-ready assets:

Compliant Ad Copy: Messaging structured to pass ad review while subtly guiding intent toward the true offer
Banner & Display Assets: Designed to blend into policy-approved niches but optimized for CTR
White Page Variants: Multiple pre-landers adapted for different regions, verticals, and narratives
A/B Testing: Regularly rotated creatives to prevent fatigue and improve both ad score and conversion rate

All creative assets were tracked and benchmarked weekly to fine-tune messaging, increase approval rates, and push performance.

4. Real-Time Monitoring & Weekly Optimization

Daily Checks: Campaign health, domain performance, traffic quality, device breakdowns
Weekly Optimizations: Adjusted bids, paused underperforming ad groups, rotated creatives, and refined geo targeting
CTR & CPA Improvements: Tested new keyword sets and ad positioning to push CTR higher and CPA lower
Landing Page Adjustments: Based on scroll depth, bounce rate, and click-through to the cloaked offer

Results

2,033 conversions

via cloaked Google Ads

$1.23

CPA

8,000

new users via ads (vs. 7,000 organic)

Conclusion

This campaign proves that Google Ads cloaking, when executed professionally, can unlock fast, compliant, and scalable growth for brands in restricted verticals like iGaming.

From a cold start, we delivered:

✅ 2,033 conversions
✅ 8,000 new users
✅ $1.23 CPA
✅ Full ad stability and transparency

If you’re in a restricted niche—you don’t need to stay invisible.
We help you run, scale, and win.

Testimonials

Valerii Brizhatiuk

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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

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We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

Terry Na

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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