BlastUp, a new entrant in the Blast network, aims to revolutionize staking with its native token and upcoming sale system. To ensure a successful pre-sale, ICODA, a top crypto marketing agency, developed a strategic campaign.
Background
BlastUp is a new entry into the Blast network, a launchpad that allows you to stake their native token. The staking mechanism on the platform will be its first prominent feature and a crucial aspect of the soon-coming sale system.
Goals and Objectives
Stage 1
Selecting a Social Media Channel
A business can access various channels with our help—YouTube, Twitter, and Telegram—to name a few. All of the above have strengths and weaknesses but are lucrative.
The ICODA team reviewed all the available social media channels and chose Telegram as the most fruitful to reach these goals. We have summarised the data concerning the client and their previous ventures with Telegram channels as proof.
With telegram channels, we have reached a lucrative and expected ROI of 300% due to the service cost being generally lower than those on YouTube or Twitter. Still, the conversions on the investment have been proven to be the same or even more significant.
Stage 2
Selecting Bloggers
The method by which we achieved this remarkably high return on investment is both surprisingly straightforward and immensely gratifying. We connected with many popular crypto-related telegram bloggers and influencers who we have dealt with in the past. From our extensive list of available channels and telegram promotion circles, we chose a variety of channels that could perfectly meet the client’s goals and business niches. For example, we selected Deki Gang, HinKok, and Kriptoferma telegram channels. Next, we created comprehensive posts for our client, detailing the service itself and highlighting attractive news and features boasted by the platform. While writing this post, we paid close attention to the client’s goals, advantages, and the unique selling points of their business. By highlighting the strengths of our client’s platform and instilling a sense of urgency in the reader base with the use of the call-to-action technique, we have managed to reach lucrative heights.
At the time of publication, the total number of followers was around 150K, more than 700K people saw these posts, and with our expert marketing efforts, we reached an astounding 200K views. This was but one of our ventures into this type of marketing channel.
Results
We planned to maximize our reach and potential revenue. We have strong confidence in our product, so our focus was on leveraging the most effective marketing tools available to ensure we could present it to as many potential customers as possible. We aimed to create a robust strategy that would highlight our product’s unique benefits and drive interest and engagement from the industry.
The hardest part was reaching every single market effectively. While our marketing team is talented, they can’t cover all the networks, platforms, and influencers across different markets on their own. That’s why we partnered with ICODA. Their expertise and connections in various markets saved us a lot of time and effort, making our marketing strategy much more efficient.
The decision depends on your specific goals and resources. While it’s possible to handle marketing internally, many teams lack the experience and bandwidth to execute comprehensive campaigns effectively.
If you have ambitious goals, partnering with professionals can be highly beneficial. For example, our experience with ICODA was positive. They met our needs and delivered excellent results.
So, working with a marketing agency can provide the expertise and efficiency needed to achieve your goals, but choosing the right partner is key to success.
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