A gambling marketing agency (also called a casino, betting or gambling digital marketing agency) runs paid media, SEO, affiliate programs or creative for casinos, sportsbooks and the sites that promote them. Pick one by vertical and market, because tribal casinos, UK operators, US sweepstakes brands and crypto casinos face different ad policies, regulators and channels. This list covers 12 gambling marketing agencies, grouped by who each one serves, so you can shortlist two or three that already work in your niche and country.
ICODA wrote this list and is on it. We checked every profile against the agency’s own site, Clutch and dated news in November 2026.
12 Gambling Marketing Agencies Compared
ICODA
Crypto casinos
Serves
- Operators
Best for
Core channels
Red Circle Agency
Tribal casinos
Serves
- Operators
Best for
Core channels
Good Giant
US casinos and sportsbooks
Serves
- Operators
Best for
Core channels
MediaTroopers
US paid media
Serves
- Operators
Best for
Core channels
BugsyEmpire
US sweepstakes
Serves
- Operators
Best for
Core channels
Bird Marketing
UK casino SEO
Serves
- Operators
Best for
Core channels
Assertive Media
UK gambling SEO
Serves
- Operators + affiliates
Best for
Core channels
KARAMAN Digital
European paid media
Serves
- Operators
Best for
Core channels
tentenseven
Betting consultancy
Serves
- Operators
Best for
Core channels
Revpanda
Affiliate content
Serves
- Affiliates + operators
Best for
Core channels
AWISEE
Link building
Serves
- Affiliates + operators
Best for
Core channels
Digirockstars
Philippines iGaming
Serves
- Operators
Best for
Core channels
Best Gambling Marketing Agencies by Vertical
- Tribal and land-based casinos: Red Circle Agency, Good Giant
- Online casinos and sweepstakes in the US: MediaTroopers, BugsyEmpire
- Casinos and sportsbooks in the UK and Europe: Bird Marketing, Assertive Media, KARAMAN Digital
- Sportsbooks and online betting: tentenseven, KARAMAN Digital, MediaTroopers
- Crypto casinos: ICODA, tentenseven
- Affiliates: Revpanda, AWISEE, Assertive Media
- Philippines and Southeast Asia: Digirockstars
Operator or Affiliate: What You Are Buying
Operators buy players: first-time depositors (FTDs), their deposit value and retention. Paid media, CRM and brand agencies fit here, and the agency should report cost per FTD and deposit value by channel.
Affiliates buy rankings and audience: content, links and SEO, measured by organic traffic, ranking pages and the revenue those pages earn. Revpanda, AWISEE and Assertive Media are built for that side. Most other agencies on this list work for operators.
Gambling Marketing Agencies Reviewed
ICODA: Crypto Casino Marketing
ICODA starts every gambling account with an initial audit, then builds custom campaigns around the client’s goals. It picks services and channels to fit the goals and the market: SEO, paid acquisition, Telegram and influencer campaigns, Reddit, video and CRM. The team has been on the market since 2017, is represented in Poland and the US and works with clients worldwide.
Two public cases: a 10-week Reddit campaign for a crypto casino lifted positive brand sentiment from 64% to 94%, and a set of 15 search-reputation videos took #1 in Google’s Video tab for a casino brand query in four weeks with no paid placements. ICODA is rated 5.0/5 on Clutch from 31 reviews and 4.5/5 on Trustpilot from 20 reviews (checked 11 November 2026).
Key Details:
- Year Founded: 2017
- Presence: Poland and the US, clients worldwide
- Gambling Marketing Services: SEO, paid acquisition, Telegram and influencer campaigns, Reddit and video, CRM
- Public Cases: Reddit campaign for a crypto casino, 15-video search-reputation campaign
- Best For: Crypto casinos and operators that want one team across several channels
- Less Suited To: Land-based and tribal casino marketing
Red Circle Agency: Tribal Casino Marketing
Red Circle Agency is a Minneapolis agency that works almost entirely with Native-owned casinos in the United States. Chad Germann founded it in 2001. It covers brand strategy, creative, media buying and data analysis, and sells its own casino database and reporting software, RECON. Its site shows more than 100 casino logos, including Grand Casino Hinckley, Meskwaki, Four Winds and Gun Lake, and says it serves more than 150 casinos. It does not sell online acquisition.
Key Details:
- Year Founded: 2001
- Headquarters: Minneapolis, Minnesota
- Gambling Marketing Services: Tribal casino marketing, brand strategy and creative, media buying, casino data analysis
- Best For: Tribal and land-based casino marketing
- Check Before Hiring: No published case figures
Good Giant: US Casino and Sportsbook Marketing
Good Giant is a full-service advertising agency for casinos, gaming, hospitality and entertainment, headquartered in Mobile, Alabama, with offices in Reno, Tulsa, Las Vegas and Chicago. Its site cites a team of more than 120 and describes two agencies, founded in 1977 and 1993, that merged in 2022. Services cover strategy, brand and creative, web and digital, and media buying. Listed clients include FanDuel, Agua Caliente Casinos, Foxwoods Resort Casino, Hard Rock properties and Cherokee Nation Entertainment.
Key Details:
- Year Founded: 1977 (two agencies merged in 2022)
- Headquarters: Mobile, Alabama, with offices in Reno, Tulsa, Las Vegas and Chicago
- Gambling Marketing Services: Brand and creative, web and digital, media buying
- Pricing: $25,000 minimum project (Clutch)
- Best For: US casino resorts and regulated brands that need brand and media work
- Check Before Hiring: Brand and media focus, no published case figures
MediaTroopers: US Paid Media for Operators
MediaTroopers is a paid affiliate and media buying agency for online gambling operators in the US and international markets, founded in 2019 and based in Philadelphia. Its site cites more than 45 employees in three countries and supplier licenses in 13 US states. Services include media buying, paid search, social advertising, acquisition tools and affiliate marketing. DraftKings, Golden Nugget and BetMGM appear as partners on its site. It publishes no client results.
Key Details:
- Year Founded: 2019
- Headquarters: Philadelphia, USA
- Gambling Marketing Services: Media buying, paid search, social advertising, affiliate marketing
- Best For: Operators launching or scaling in US regulated states
- Check Before Hiring: No published results; ask for state-by-state references
BugsyEmpire: US Sweepstakes Marketing
BugsyEmpire is a Nicosia-based paid media agency that works only with iGaming brands: casinos, sportsbooks, poker rooms and US sweepstakes operators. It reports a team of 45+ specialists and is a Google, Meta, Snapchat and TikTok partner. Its published US case covers the launch of Clubs Poker and MyPrize.us from zero across Google, Meta, Snapchat, X, Reddit and programmatic channels. A Snapchat case study reports $10M of client spend year to date and 180x growth in gross ad volume in 2025. The leadership has 12+ years in iGaming.
Key Details:
- Year Founded: 2020
- Headquarters: Nicosia, Cyprus
- Gambling Marketing Services: Paid social and search, programmatic advertising, US sweepstakes marketing
- Best For: Sweepstakes and social casino brands entering the US
- Check Before Hiring: Scale figures are self-reported
Bird Marketing: UK Casino SEO
Bird Marketing is a London digital agency founded in 2010, with offices in New York and Dubai and a team of 10 to 49 people per Clutch. It sells SEO, PPC and web design and has dedicated casino pages for SEO, web design and digital marketing. Clutch shows a 5.0 rating from 75 verified reviews.
Key Details:
- Year Founded: 2010
- Headquarters: London, UK, with offices in New York and Dubai
- Gambling Marketing Services: Casino SEO, PPC, casino web design
- Best For: UK casino sites that need SEO and a new website
Assertive Media: UK Gambling SEO
Assertive Media is a UK SEO agency founded in 2007 by Daniel Foley Carter, with offices in London and Bedfordshire and more than 40 specialists. Its gambling practice covers casinos, sportsbooks and iGaming operators, and its gambling page lists Ladbrokes, WPT Global and Casino.org as clients. Services include technical SEO, compliance-aware content, link building in restricted verticals and optimization for AI search tools. Its site puts typical gambling retainers at £2,500 to £4,500 a month.
Key Details:
- Year Founded: 2007
- Headquarters: London, UK (also Bedfordshire)
- Gambling Marketing Services: Technical SEO, content, link building, AI search optimization
- Pricing: Gambling retainers typically £2,500 to £4,500 a month (its own site)
- Best For: UK operators and affiliates that want an SEO specialist
- Check Before Hiring: Generalist agency; no published gambling result figures
KARAMAN Digital: Paid Media for European Operators
KARAMAN Digital is a paid-media agency in Osijek, Croatia, founded in 2022 by Vedran Karaman, who previously ran acquisition at BetVictor, Superbet and LeoVegas. It runs Google, Meta and Snapchat ads, plus programmatic buying and app marketing, for licensed casinos and sportsbooks in regulated markets, mainly in Europe. Its site lists Hard Rock Casino Netherlands, DAZN Bet and Admiral among its clients. The team is four to five people, and its case studies are anonymized and undated.
Key Details:
- Year Founded: 2022
- Headquarters: Osijek, Croatia
- Gambling Marketing Services: Paid search, paid social, programmatic buying, affiliate program management
- Best For: Operators in regulated European markets that need a small paid-media team
- Check Before Hiring: Client list is not confirmed by the clients; cases are undated
tentenseven: Betting Marketing Consultancy
tentenseven is an Irish marketing consultancy for iGaming and sports betting operators, based in Dundalk. It began as the marketing division of The Unit, a sports betting product company, in 2017 and became a separate business in January 2025 with The Unit’s backing. Founders Alan Gernon (25+ years in brand marketing, including BoyleSports) and Feargal Byrne (15 years in betting) lead it. It offers SEO, PPC, social, influencer and brand work, with dedicated pages for crypto casinos, sweepstakes casinos and prediction markets. It publishes no client names or case figures.
Key Details:
- Year Founded: 2025 as a separate company (marketing division since 2017)
- Headquarters: Dundalk, Ireland
- Gambling Marketing Services: iGaming SEO, PPC, social media marketing, marketing strategy
- Best For: Sportsbooks and new casino brands that want a founder-led team
- Check Before Hiring: No public clients or cases; sweepstakes and prediction markets are regulated state by state in the US
Revpanda: Content and Links for Affiliates
Revpanda is an iGaming-only digital marketing agency founded in 2020 and based in Tallinn, Estonia, with an office in Riga. It works with casino and sportsbook operators, affiliates and game providers. Services include SEO and link building, copywriting and translation in 70 languages, payment-method testing and web development. The group also runs Revpanda Media, an affiliate arm. Its site reports 500,000+ monthly clicks from SEO and 450+ websites built each year. It won Best Digital Agency at the iGB Affiliate Awards in 2024.
Key Details:
- Year Founded: 2020
- Headquarters: Tallinn, Estonia, with an office in Riga
- Gambling Marketing Services: SEO, link building, copywriting, translation, web development
- Best For: Affiliates and operators that need content, links and localization across many markets
- Check Before Hiring: Client names are not on its own site; ask for references
AWISEE: Link Building for Casinos and Affiliates
AWISEE is a remote-first link building and SEO agency founded in 2018 and registered in Sweden. Its casino and iGaming offer covers SEO, content writing, editorial link building and creator campaigns for casinos, sportsbooks, poker sites and affiliates across 35+ markets. The agency says clients approve every site before a link goes live, and Clutch rates it 4.9 from 9 reviews. Its site shows no named gambling clients or gambling case studies, so ask for references in your vertical before you sign.
Key Details:
- Year Founded: 2018
- Headquarters: Remote-first, registered in Sweden
- Gambling Marketing Services: Link building, casino and iGaming SEO, casino content writing
- Best For: Affiliates and operators that need editorial links in many markets
- Check Before Hiring: No named gambling clients or cases on its site
Digirockstars: Philippines iGaming Marketing
Digirockstars is a Metro Manila agency, founded in 2021 and run by Make Things Happen, Inc., that markets licensed iGaming and fintech operators in the Philippines and Southeast Asia. Its services are performance acquisition, retention and CRM, affiliate and influencer marketing, and growth strategy, and it states that all work follows PAGCOR regulations. It also runs WOMO, an affiliate tracking and payout platform that reports 4,000+ affiliates, creators and agents. The site shows a client logo wall that includes DigiPlus and FBM, and case studies are available on request.
Key Details:
- Year Founded: 2021
- Headquarters: Metro Manila, Philippines
- Gambling Marketing Services: Performance acquisition, retention and CRM, affiliate and influencer marketing
- Best For: Licensed operators in the Philippines and Southeast Asia
- Check Before Hiring: Case studies are not public; ask for them
How to Choose a Gambling Marketing Agency
- Same vertical and country. Ask for two clients in your vertical and target market. A tribal-casino agency and a crypto-casino agency solve different problems.
- Platform access. Google, Microsoft, Meta and TikTok sell casino ads only to licensed, approved advertisers, and Telegram Ads bans gambling. Ask whose ad accounts the agency will use. Our casino advertising guide lists the rules by channel.
- Compliance sign-off. Ask who checks creative and affiliate content against each market’s gambling-ad rules, including responsible gambling requirements, and which markets the agency refuses.
- Reporting. Ask for cost per FTD, deposit value and retention by channel. Reports built on clicks or impressions hide what a player costs.
- Proof. A usable case has a client or a verifiable description, a period and a number. A logo wall alone proves little.
- Contract. Check the minimum term, who owns the ad accounts, domains and data, and how you exit.
- The team. Ask who works on your account day to day, and whether that is the team that pitched you.
Looking for PR instead? Read How to Choose an iGaming PR Agency. For SEO specialists only, see our list of the best casino SEO agencies.
How Much Does a Gambling Marketing Agency Cost?
Few agencies publish prices. The ones we found:
- ICODA: $10,000+ minimum project and $25 to $49 an hour (Clutch, November 2026).
- Good Giant: $25,000 minimum project (Clutch).
- Assertive Media: gambling SEO retainers typically £2,500 to £4,500 a month (its own site).
SEO and content agencies bill a monthly retainer. Paid-media agencies charge a management fee, a share of ad spend or both, and the ad spend itself comes on top. Acquisition and affiliate deals can be paid per player (CPA) or by revenue share. Two quotes are comparable only when they cover the same channels, markets and reporting, so ask for a written scope.
Budget for a ramp-up. In our guide to starting an online casino, the first 8 to 12 weeks of paid acquisition cost 2 to 3 times the market cost per depositor.
How to Brief a Gambling Marketing Agency
Send each shortlisted agency the same brief: your markets and licenses, the channels you already run, and a target cost per FTD or deposit value. Ask for a 90-day plan with named owners and weekly reporting.
For a longer list of iGaming specialists, see our guide to the best iGaming marketing agencies. To see what ICODA runs for operators, read about our iGaming marketing service.
Frequently Asked Questions (FAQ)
A gambling marketing agency, also called a casino, betting or iGaming marketing agency, promotes casinos, sportsbooks, poker rooms and affiliate sites. It runs paid media, SEO, affiliate programs, CRM or creative and works within the ad rules of each market. The difference from a general agency is access and compliance: gambling ads need licenses, approved-advertiser status and per-country checks that generalist agencies often lack.
Published prices start at a $10,000 minimum project for ICODA and $25,000 for Good Giant, both per Clutch. Assertive Media quotes £2,500 to £4,500 a month for gambling SEO. Paid-media fees come on top of ad spend. Compare quotes only when scope, markets and reporting match.
Match the agency to your license type. Red Circle and Good Giant work with tribal and land-based casinos. MediaTroopers runs paid media for licensed operators in US states. BugsyEmpire focuses on US sweepstakes brands. Ask each one for two clients in your state or in a comparable regulated market.
ICODA works with crypto casinos and has public cases for a Reddit campaign and a video campaign. tentenseven has dedicated crypto casino and sportsbook pages but publishes no clients. Check that any agency can run ads and content for your brand in the markets where crypto casinos are allowed.
Operators pay for players, so agencies are judged on first-time depositors, deposit value and retention. Affiliates pay for traffic and rankings, so agencies are judged on organic traffic, ranking pages and revenue per page. Revpanda, AWISEE and Assertive Media work on the affiliate side.
Only for approved advertisers. Google, Microsoft, Meta and TikTok sell casino ads to licensed, approved advertisers, and Telegram Ads bans gambling. Ask the agency whose ad accounts it will use and which of your markets are allowed. Our casino advertising guide lists the rules by channel.
Paid campaigns need a ramp-up: in our guide to starting an online casino, the first 8 to 12 weeks cost 2 to 3 times the market cost per depositor. SEO takes months, so ask for a month-by-month plan with milestones and judge the agency on milestones met.
Ask for two clients in your vertical and market, who holds the ad accounts, who signs off creative for each market, which metrics they report (cost per FTD, deposit value, retention) and the contract’s minimum term and exit terms. Skip agencies that cannot answer in writing.
The list is grouped by vertical and not ranked by quality. ICODA wrote it and is listed first. Every profile, ICODA’s included, was checked against the agency’s own site, Clutch and dated news in November 2026.
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