How to Rank Crypto Casino in Google Top Stories & AI Overview

Discover how we helped 1win dominate organic visibility in India and Malaysia by leveraging SEO-driven… Discover how we helped 1win dominate organic visibility in India and Malaysia by leveraging SEO-driven content and crypto-native media.

Category:

Top 3 brand

in Google AI Overview

2 markets

India & Malaysia

0

paid traffic used

About Client

1win is a leading crypto-first iGaming platform with a strong presence in India, Malaysia, the CIS, and Latin America. The brand was looking to expand its organic reach and build authority in competitive search markets.

Rank Where Your Users Search—Organically

We help iGaming brands earn visibility in AI-driven search results, Top Stories, and featured snippets.

Project Goals

1. Strengthen Organic Visibility in High-Growth Regions

Establish top-of-page presence in Google for high-intent queries in India and Malaysia, two rapidly expanding crypto casino markets.

2. Earn Placement in Google AI Overview & Top Stories

Achieve visibility in Google’s new AI-generated results (SGE) and Top Stories carousel to gain organic authority and third-party validation.

3. Drive High-Intent Crypto Traffic via SEO Content

Attract crypto-savvy users actively searching for trusted platforms by ranking for competitive queries like “best crypto casino in India.”

4. Position the Brand Among Top Crypto Casinos

Feature the project in comparison content alongside established names like JetTon and Top-X to build trust and reputation in the space.

Approach

1. SEO Listicles for High-Intent Queries

We developed SEO-optimized content targeting valuable keywords:

  • best crypto casino in India
  • best crypto casino in Malaysia

Each listicle placed 1win alongside competing platforms like JetTon and Top-X with titles such as:

  • “Best Crypto Casinos to Try in 2025”
  • “Top Best Crypto Casinos”

2. Tier-1 Crypto Media Distribution

Articles were published on high-authority media outlets including:

  • ZyCrypto
  • The Crypto Update
  • TronWeekly
  • Vanguard News
  • CryptoNinjas

These platforms ensured fast indexing and strong domain authority for better SERP positioning.

3. AI & Top Stories Optimization

Content was specifically structured for:

  • Google Top Stories Carousel
  • AI Overviews (SGE)
  • Featured Snippets / People Also Ask

We followed best practices for structured data, newsworthy headlines, and NLP-friendly formatting to maximize organic visibility.

Google Top Stories (Malaysia)

  • Query: best crypto casino in Malaysia
  • 1win appeared in the Top Stories carousel within 4 hours
  • Source: The Crypto Update
Rank Crypto Casino in Google
Rank Crypto Casino in Google Top Stories

Google Top Stories (India)

  • Query: best crypto casino in India
  • 1win appeared in the Top Stories carousel
  • Source: ZyCrypto
Rank Crypto Casino in Google News

Google AI Overview (India)

  • Query: best crypto casino in India
  • 1win listed among top 3 AI-recommended brands
Rank Crypto Casino in Google AI Overvieiws
Rank Crypto Casino in Google SGE

Results

Google Top Stories – Malaysia

1win featured in Top Stories carousel

Google Top Stories – India

1win listed in Top Stories

Google AI Overview – India

1win ranked in Top 3 brands recommended by AI Overviews


Conclusion

This campaign proves that strategic, SEO-driven content—combined with high-authority media placement—can deliver top-tier organic visibility in even the most competitive niches.

With zero ad spend, the brand earned placements in Google Top Stories, appeared in AI Overviews (SGE), and ranked for high-intent crypto casino queries in India and Malaysia—two of the fastest-growing iGaming markets.

By positioning the client alongside industry leaders in trusted publications, we not only increased visibility but also helped the brand earn organic trust signals from Google itself.

For crypto, iGaming, and fintech brands seeking AI-era search dominance, this case demonstrates the power of content + distribution—without relying on paid traffic.

Testimonials

Valerii Brizhatiuk

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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

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We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

Terry Na

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile
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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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