Why ICODA Is Heading to MozCon New York — And What It Means for Crypto Marketing

Why ICODA Is Heading to MozCon New York

The crypto marketing world has a habit of looking inward. Conferences, podcasts, newsletters, thought leadership — a huge amount of the industry’s attention circulates within its own ecosystem. That’s not a criticism. It makes sense. The space moves fast, the terminology is specific, and the audience is niche enough that staying close to your community is a real survival strategy.

But the fundamentals of building a discoverable brand online are not unique to crypto. They never were. And right now, those fundamentals are being rewritten by AI — fast enough that the teams paying attention to the broader marketing landscape will have a real edge over the ones who aren’t.

That’s why ICODA is a media partner at MozCon New York, taking place on July 14, 2026, at The Glasshouse in Midtown Manhattan.

🎟️ Use promo code MOZCON-NYC-STIVEAI for 10% off your ticket.

What MozCon Actually Is

If you’ve spent most of your career in crypto, you might not have crossed paths with MozCon before. Short version: it’s been the go-to annual event for SEO professionals and digital marketers for over two decades. Built by Moz — the company behind Domain Authority, keyword research tools, and a link index of over 44 trillion links — MozCon is known for practitioner-led sessions over panel debates and sponsor keynotes.

This year’s New York edition is a single-day, single-track event. No split sessions, no choosing between rooms. Everyone follows the same agenda, which tends to make for better hallway conversations — people are reacting to the same things. The speaker lineup covers AI-driven search, shifting SERP dynamics, brand visibility in an answer engine world, CRO, and the move from traditional organic rankings to multi-channel discovery.

That last one is where it gets interesting for crypto.

The AI Search Shift Is Not a Future Problem

Most crypto project founders know, in a general way, that AI is changing search. What’s less understood is how directly it’s already affecting projects trying to grow organically.

Answer engines like ChatGPT, Perplexity, and Google’s AI Overviews are increasingly the first stop between a user and information. When someone searches for “best Layer 2 solutions” or “how to launch a token in 2026,” they don’t always click through to a list of blue links anymore. They get a synthesized answer — and the projects cited in those answers are the ones that built the right kind of authority and visibility beforehand.

This is already happening. It’s measurable. Traffic patterns for crypto projects are already shifting because of it. The question isn’t whether AI-driven search will change how you acquire organic users. It has. The question is whether your project is set up for it.

MozCon this year goes deep on exactly this: how to build brand findability as AI mediates more of the discovery process, how to show up in AI-generated answers, and how SEO, content, and digital PR need to work together differently than they did two years ago.

For anyone building in the blockchain space, this isn’t background noise. It’s the terrain your project operates on right now.

What ICODA Is Actually Taking From This

ICODA works with crypto and blockchain projects across the full growth curve — early-stage teams trying to get their first organic traction, established protocols trying to scale globally. The challenge that comes up most consistently isn’t paid traffic or influencer reach. It’s visibility. Organic, durable, search-driven visibility.

That gap exists for a specific reason. Crypto marketing has historically been fast and distribution-heavy: airdrops, Twitter virality, Telegram growth, exchange listings. The slower structural work of building search authority, earning citations, and making sure AI systems understand and represent your project accurately — that gets deprioritized. Not because it doesn’t matter, but because it doesn’t show up on a 30-day dashboard.

MozCon is where we go to stay current on how that structural work is evolving. And whatever we learn on July 14, it goes straight back into the work we do with the projects we work with.

What to Expect on July 14

The Glasshouse is a good venue for this kind of event — big enough to feel like something, not so big that you lose the room. MozCon has always been as much about hallway conversations and the Happy Hour at the end as the main stage, and that’s unlikely to change.

The talks are from practitioners. People who run SEO at real companies, not consultants summarizing research they read. The agenda reflects a genuine moment of transition: the playbook for organic growth is being rewritten, and the speakers here are the ones doing the rewriting.

Our CFO, Sergey Nelyubin, will be at the event. If you’re attending and want to sit down — whether you want to talk through your project’s marketing situation, understand what ICODA actually does, or just compare notes on what the day’s sessions stirred up — reach out before July 14 and let’s find time.

Worth Going

If you work in marketing, growth, or content — and especially if you’re building something in the crypto and blockchain space — MozCon New York is worth a day of your time. The 2026 edition, with AI search as its main theme, is well-timed for anyone thinking seriously about how their project gets found.

Tickets and agenda at moz.com/mozcon. Promo code MOZCON-NYC-STIVEAI takes 10% off.

See you there.