Top 3 in Google’s AI Overview, Zero Paid Traffic
1win is a crypto-first iGaming platform expanding organic reach in India and Malaysia. No paid traffic was used. Google put the brand in its AI Overview for “best crypto casino in India” and in the Top Stories carousel in both markets.
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The Markets
India and Malaysia, two rapidly expanding crypto casino markets, approached through high-intent queries such as “best crypto casino in India”. -
The Method
SEO listicles built on “best crypto casino in [market]”, placing the brand alongside JetTon and Top-X, distributed through ZyCrypto, The Crypto Update, TronWeekly, Vanguard News and CryptoNinjas. -
The Result
Top 3 AI-recommended brand in Google’s AI Overview for “best crypto casino in India”, plus Top Stories placement in both markets. The Malaysia placement landed four hours after publication. -
The Spend
Zero paid traffic. Every placement was earned through content and distribution.