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Most Web3 projects know what they want to build. Fewer know which marketing channels will actually move the needle for their stage, their audience, and their budget — and that gap is where a lot of launches stall.
Victor Smith is Business Development Manager at ICODA. He works with founders and marketing leads at early- and growth-stage crypto, fintech, and iGaming projects to close that gap: mapping their goals to specific channels — KOL campaigns, Telegram growth, exchange relationships, performance media — and turning that map into a plan the team can execute.
When Victor writes about growth strategy in Web3, he draws on conversations with founders across every stage — projects that raised successfully, and ones that stalled because the channel mix was wrong or the timing was off. That pattern recognition is what makes his content useful: not a playbook, but a filter built from seeing where the gaps actually appear.
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We are the team of experts that will support your business at all stages