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Victor Zhabin

Business Development Manager

Most Web3 projects know what they want to build. Fewer know which marketing channels will actually move the needle for their stage, their audience, and their budget — and that gap is where a lot of launches stall.
Victor Zhabin is Business Development Manager at ICODA. He works with founders and marketing leads at early- and growth-stage crypto, fintech, and iGaming projects to close that gap: mapping their goals to specific channels — KOL campaigns, Telegram growth, exchange relationships, performance media — and turning that map into a plan the team can execute.
When Victor writes about growth strategy in Web3, he draws on conversations with founders across every stage — projects that raised successfully, and ones that stalled because the channel mix was wrong or the timing was off. That pattern recognition is what makes his content useful: not a playbook, but a filter built from seeing where the gaps actually appear.

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