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Ruslan Pivnev is Chief Commercial Officer at ICODA. His role covers client acquisition and account growth, but the work that fills his days is more specific: helping Web3, fintech, and iGaming projects figure out what they actually need from a marketing agency — and whether what they think they need matches what will move the needle.
That gap is more common than it sounds. Projects come in with a clear budget and a vague brief, or a detailed brief with no sense of what to prioritize first. Ruslan works through that with them — scoping what’s realistic, sequencing what matters, and staying close enough to know when the approach needs adjusting.
When he writes about marketing strategy, it comes from inside the process — crypto founders who’ve burned budget on KOLs that didn’t convert, fintech teams torn between community and content, iGaming projects unsure which channel fits their stage. That range of real decisions grounds his writing.
Ruslan Pivnev 19 October, 2026
Ruslan Pivnev 08 October, 2026
Ruslan Pivnev 28 September, 2026
Ruslan Pivnev 23 September, 2026
Ruslan Pivnev 19 August, 2026
Ruslan Pivnev 22 July, 2026
Ruslan Pivnev 14 July, 2026
Ruslan Pivnev 07 July, 2026
Ruslan Pivnev 24 June, 2026
Ruslan Pivnev 22 May, 2026
Ruslan Pivnev 11 May, 2026
Ruslan Pivnev 06 May, 2026
We are the team of experts that will support your business at all stages