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Crypto PR Agency: Tier-1 Media Placements, Press Releases and AI Visibility

ICODA is a crypto PR agency for token projects, exchanges, DeFi protocols, L1/L2 chains and Web3 founders. We place your story in crypto and finance media, distribute press releases, and make your project citable in ChatGPT, Perplexity and Google AI. First placements go live in 1 to 2 weeks.

2,000+

AI citations for a crypto exchange

#1

AI recommendation in 90 days, 23 PR placements in month one

30+

crypto media placements, 2M+ estimated reach

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The Network Behind the Results

The numbers above are what clients got. These are what we have to deliver it with.

500+
publishers in our distribution network
40+
tier-1 crypto outlets with direct contacts
14+
years running crypto communications

Four Rules Every Crypto PR Campaign Follows

No templated press releases and no rented media list. Every campaign is built around one project’s goal.

01
Strategy built for your goal
Token launch, investor round, exchange listing or crisis response — the campaign is designed for that objective, not pulled off a shelf.
02
Custom media selection
Your outlet list is assembled around the strategy and the audience you need to reach — not copied from a general price list.
03
Nothing goes live without you
You see the full placement plan and every text before publication. We publish on your sign-off.
04
Daily reporting
A live report on every placement as it lands — not one summary at the end of the month.

Four Crypto PR Packages, Quoted per Project

Most projects start with one of these four. Price depends on outlets, markets and timing, so every package gets an individual quote.

Press Release Starter
Your first appearance in crypto media.
  • Wire distribution plus syndicated reprints
  • Placements in niche crypto publications
  • Publication on aggregators like Binance Square
  • Fast launch in 1–2 weeks
Get a custom quote →
News Blast
An announcement that reaches a wide audience.
  • 5+ placements plus reprints
  • Wire and niche crypto distribution combined
  • Media strategy prepared for the announcement
  • Coordinated publication timing
Get a custom quote →
Tier-1 Coverage
The publications investors actually read.
  • Placements in Bitcoin.com, Decrypt, BeInCrypto and peers
  • High-DR backlinks from every placement
  • Global reach across key markets
  • Editorial angle written per outlet
Get a custom quote →
Need something else?
Tell us the goal and the budget — we’ll assemble a package around them.
Get a custom quote →

What the Data Says About Crypto Media and AI Citations

We measured which crypto outlets ChatGPT, Perplexity, Claude and Gemini cite. We plan placements around these numbers.

  • 24% of AI citations go to crypto media

    In 36 crypto queries on 4 AI engines, 49 crypto outlets earned 24% of 1,137 citations. Five outlets held 44% of those crypto media citations.
  • crypto.news leads with a 13.9% citation score

    CryptoSlate follows with 12.5%, CoinDesk with 11.8% and Cointelegraph with 8.3%. Only crypto.news and CoinDesk were cited by all four engines.
  • 4.1x more citations outside Google AI

    ChatGPT, Perplexity and Grok cite crypto publishers 4.1 times more often than Google’s AI Overviews, AI Mode and Gemini combined (40 publishers, 55,055 citations).
  • 76 minutes to 15 languages

    In the Ledger incident, no article ran before the company’s first statement. Within 76 minutes of it, the story was in 15 languages.

Three Stages From Brief to Report

Discovery & Market Analysis
1
Understand your project, target audience, competitive landscape, and business objectives. Analyze market sentiment and identify optimal media opportunities.
Strategy Development & Execution
2
Create PR roadmap with key messages, target media list, and content calendar. You review and approve the full distribution plan — nothing goes live without your sign-off. Then we execute placements through our established network of tier-1 publications and journalists.
Performance Tracking & Optimization
3
Monitor media coverage, sentiment analysis, and business impact metrics. Continuously refine strategy based on performance data and market feedback for sustained growth.

Get a Free PR Strategy Consultation

Crypto Projects Working With Us

Blockchain and Web3 PR Services for Every Launch Moment

Pick your role to see how the engagement is shaped.

What Crypto Founders Say About Us

Eleanor Gaywood

LinkedIn Profile

Director | RootstockCollective

logo-project

Great team, worked to make sure that the strategy suited the business goals. We had to make some tweaks along the way but overall great results.

Roman Aliev

LinkedIn Profile

Product Marketing Manager | Tangem

logo-project

They understood our business, audited our brand in AI search results, and flagged issues we hadn’t considered. The insights were practical and easy to act on. They really know their stuff. We’ll definitely work together again.

Navid Ladani

LinkedIn Profile

Ctrl PR

logo-project

I’ve been working with ICODA for years and have also met their team personally. Very professional, reliable, and easy to work with. Happy with their work and overall experience!

Mark Mayhook, CEO of NeuroTrader, social media profile picture.

Mark Mayhook

LinkedIn Profile

CEO | NeuroTrader AI

logo-project

We worked on attracting users and building my personal brand around AI Trading—which helped me get 4,000 people on the waitlist and save a ton of time. Thanks!

Yevhen Nehuliayev

LinkedIn Profile
logo-project

We collaborated with ICODA during a time-sensitive campaign. The team was very professional and ensured everything was in place on short notice. Their dedication and communication stood out, we felt supported throughout the entire process. We especially appreciated their ability to adapt quickly and meet tight deadlines. Many thanks to the ICODA team from Gunzilla team!

Valerii Brizhatiuk

LinkedIn Profile
logo-project

Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

LinkedIn Profile
logo-project

Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

LinkedIn Profile
logo-project

ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

LinkedIn Profile
logo-project

We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

LinkedIn Profile
logo-project

ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

LinkedIn Profile
logo-project

ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

LinkedIn Profile
logo-project

A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

LinkedIn Profile
logo-project

ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O’Connor

LinkedIn Profile
logo-project

ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile
logo-project

ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business’s growth.

Vid David Mihelic

LinkedIn Profile
logo-project

ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

LinkedIn Profile
logo-project

We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA’s know-how and professionalism in entering this specific market.

Charlie Bussat

LinkedIn Profile
logo-project

We’ve tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We’ll definitely work again with Vlad and his team.

Terry Na

LinkedIn Profile
logo-project

Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile
logo-project

I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

LinkedIn Profile
logo-project

Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

Six Problems Crypto Projects Hire a PR Agency to Solve

Crypto projects face PR problems that general agencies are not set up to handle. Here are six of them and how we handle each.

Zero Media Visibility & Industry Recognition
Your innovative project remains unknown while inferior competitors dominate headlines. We secure strategic placements in tier-1 media outlets like Forbes, Bloomberg, and Cointelegraph to establish your project as an industry leader.
Complex Technology Communication
Blockchain concepts are difficult for mainstream media to understand and explain correctly. Our crypto-specialized writers translate complex tokenomics and technical innovations into compelling, accessible narratives that resonate with journalists and investors.
Regulatory Uncertainty & Compliance Concerns
Media outlets hesitate to cover crypto projects due to regulatory concerns and compliance issues. We navigate these challenges through compliant messaging strategies and established relationships with crypto-friendly journalists and publications.
Founder Personal Branding & Thought Leadership
Technical founders often lack the media presence needed to represent their projects effectively. Our personal branding programs transform founders into recognized industry thought leaders through strategic interviews, speaking opportunities, and executive positioning.
Crisis Management & FUD Mitigation
Crypto projects face sudden market volatility, regulatory scrutiny, and coordinated FUD attacks that can destroy reputation overnight. We provide rapid crisis response strategies and proactive reputation management to protect your project’s credibility.
Investor Relations & Fundraising Support
Raising capital requires sophisticated communication strategies that traditional PR can’t deliver. Our investor-focused PR campaigns create the media presence and credibility needed to attract institutional investors and close funding rounds successfully.

Frequently Asked Questions about Crypto PR

Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or Telegram.

A crypto PR agency gets your project covered by crypto and finance media and keeps the story consistent when the market, regulators or critics push back. Crypto public relations covers media relations, press release distribution, founder positioning and media training, crisis communications, and investor-facing content for fundraising. A good agency also plans placements so AI engines such as ChatGPT and Perplexity can cite them.

The price depends on four things: the number of placements, the tier of the outlets, the markets and languages, and extras such as AI citation tracking or founder media training. We quote each project individually, because a press release package and a tier-1 campaign are different jobs. To get a custom quote for your project type, goals and budget, use our marketing cost calculator.

We work with a network of 500+ publishers, including 40+ tier-1 crypto outlets with direct editorial contacts. They range from crypto-native media such as Cointelegraph, CoinDesk and The Block to finance and business outlets such as Forbes, Bloomberg, Yahoo Finance and MarketWatch. We choose outlets by your goal and audience, send you the list, and publish after your sign-off.

First placements go live in 1 to 2 weeks after you approve the plan. Search and AI results take longer: in our prop-trading case, 23 PR publications ran in month one, and the brand became the #1 AI recommendation in its category within 90 days. Plan for 90 days to judge a campaign. You get a report on every placement as it lands.

Yes, when placements go to outlets the engines actually cite. In our study of 36 crypto queries on four AI engines, crypto media received 24% of 1,137 citations, and five outlets held 44% of those crypto media citations. Engines also differ: ChatGPT, Perplexity and Grok cite crypto publishers 4.1 times more often than Google’s AI products combined. We pick outlets by query type and engine, then track citations after publication.

A crypto PR firm knows which editors cover which topics, how to explain tokenomics and protocol changes without creating compliance problems, and how to work at crypto’s speed. A traditional agency often has few crypto editorial contacts and may treat a token launch like a consumer product launch. Generic press release distribution without relationships rarely earns organic pickup, so we build the media list around your story.

We track placements by outlet, referral traffic, Google rankings for target queries, AI citations across ChatGPT, Perplexity, Claude and Gemini, and share of voice against competitors. For launches and fundraising we add investor inquiries and user growth. In the Godex case, the report showed 2,000+ citations across LLMs. You see each placement in the report as it lands.

We write messages that describe what the product does without promising returns, and we check them against your legal team’s view of the rules in each market. Securities and financial promotion rules differ by country, for example UK FCA promotion rules and EU MiCA, so the same release is adapted per market before it goes out.

Yes. We prepare holding statements, a response plan and media monitoring for hacks, depegs, regulatory news and coordinated FUD. In the Ledger wallet incident we analyzed, no article ran before the company’s statement, and within 76 minutes the story was in 15 languages. The first statement shaped that first version, so the response plan has to exist before an incident.

The work is the same: media relations, releases, founder positioning and crisis communications. The audience differs. Blockchain PR services for infrastructure and enterprise projects lean on business and technology media. Web3 PR services for DeFi, gaming and consumer apps lean on crypto-native outlets and communities. We offer both and set the mix by who needs to hear about your project.

Ask for three things: cases with numbers, the outlets your placements will run on, and who approves the text before publication. Then check whether the agency tracks AI citations as well as publications. Our ranked list of crypto PR agencies and Web3 PR agency checklist compare the options, ICODA included.

Feel free to contact us

We are the team of experts that will support your business at all stages