How to Drive 4,000+ Sales for Your Crypto Presale With Meta Ads

Discover how ICODA’s targeted Meta Ads strategy helped a blockchain project scale its presale, driving 4,239 sales with a cost-effective approach that maximized conversions and attracted investors.

How to Drive 4,000+ Sales for Your Crypto Presale With Meta Ads

Background

A blockchain-based crypto project launched a presale with the goal of raising capital and expanding its ecosystem. The team approached ICODA to drive high-quality traffic and optimize conversion rates through paid advertising on Meta (Facebook & Instagram) and TikTok. After initial testing, Meta Ads proved to be the most effective channel, delivering the highest number of sales at the lowest cost per conversion.

Goals

  • Drive traffic to the presale campaign.

  • Optimize advertising performance to achieve cost-effective conversions.

  • Identify the most responsive audience segments and develop effective messaging.

  • Scale the campaign to maximize presale participation.

Approach

Identifying the Right Advertising Channels

The client initially explored both Google Ads and Meta Ads. However, Google’s restrictive crypto policies made it difficult to run effective ads. After discussions with ICODA’s marketing team, the focus shifted to Meta Ads and TikTok Ads for the initial testing phase. Meta had a solid track record with similar campaigns, and TikTok provided a unique opportunity to engage younger crypto investors.

Testing & Optimization

A comprehensive A/B testing strategy was implemented to assess various ad creatives, formats, and audience segments. The campaign concentrated on Tier-1 countries, including the United States, Canada, Germany, UK, and Australia. Dynamic creatives and conversion-optimized campaigns were employed to boost engagement. Meta Ads consistently delivered the best cost per conversion, while TikTok Ads generated strong engagement but had a higher cost per acquisition. Following a month of testing, TikTok Ads were paused, and Meta Ads were scaled.

Scaling & Performance Improvement

With the successful formula established, the focus shifted to scaling while keeping the cost per sale low. The Meta Ads budget was increased from $5K to $10K per month, concentrating on the best-performing ad creatives and audience segments. Lookalike audiences were implemented to further refine targeting based on initial converters. Additionally, the strategy was reinforced through Google ranking articles, boosting organic visibility. This multi-channel approach led to remarkable fundraising success, combining paid traffic and organic growth.

Results

Meta Ads Performance (Full Campaign Duration):

  • Total Ad Spend: $35,000
  • Total Sales: 4,239
  • Average Cost per Sale: $5.45
  • Best Cost per Sale: $2.80
  • Total Impressions: 4.04M
  • Total Reach: 1.53M

Optimization Results:

  • Reduced cost per acquisition from $7 to $5.45 within the first month.
  • Identified the most profitable GEOs: USA, UK, and Germany.
  • Paused TikTok Ads after identifying inefficiencies in conversion rates.

Scaling Success:

  • Increased ad spend while maintaining a low CPA.
  • Optimized landing pages and ad copies to boost engagement & conversion rates.

Over the course of the campaign, the team achieved 4,239 sales with a total ad spend of $35,000, resulting in an optimized cost per sale of $5.45, and the best-performing ad group achieved a remarkable CPA of $2.80. The campaign generated 4.04 million impressions, reaching 1.53 million people.

Client Testimonial

The client expressed high satisfaction with the results, particularly highlighting the transparency of the campaign tracking and the strategic decision-making process.

“I think we should continue with the Meta campaigns.” — Client Representative

Conclusion

Through precise targeting, continuous optimization, and strategic scaling, ICODA helped the client achieve remarkable success in their presale campaign. The seamless transition from testing to scaling delivered higher conversions at a lower cost, allowing the client to reach their fundraising goals effectively.

Testimonials

Valerii Brizhatiuk

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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

LinkedIn Profile
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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

LinkedIn Profile
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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile
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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

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We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

Terry Na

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile
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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

LinkedIn Profile
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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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