How ChatGPT Outperformed Google Organic With a 46% Conversion Rate for a Crypto Payment Platform

In just one month, we helped a Web3 payment solution increase conversions and outperform Google… In just one month, we helped a Web3 payment solution increase conversions and outperform Google organic traffic using AI search optimization. +Read more -Read less

Category:

46%

conversion rate from ChatGPT users

+24.88%

ChatGPT user growth

+26.51%

total event increase

About Client

Defiway is a next-generation crypto payment solution built for secure, borderless, and low-fee transactions. The platform enables crypto-to-crypto and fiat-to-crypto payments across multiple chains.

Their challenge: tap into high-intent Web3 traffic while bypassing rising ad costs and decreasing returns from traditional SEO.

Services Performed

Ready to Grow Beyond Google?

Get your brand discovered in ChatGPT, Perplexity, and AI search—where conversions actually happen.

Book Intro Call

With a 46% conversion rate from ChatGPT users—compared to 29% from Google—this campaign proved that LLM search is now the highest-converting channel for Web3 brands.

Project Goals

1. Improve Visibility in AI-Powered Search

Position Defiway as a go-to payment solution in ChatGPT, Google SGE, and other AI-driven discovery channels.

2. Drive Qualified Traffic to Key Conversion Pages

Attract crypto-native users who are already searching for real-world DeFi payment options.

3. Increase On-Site Conversion Rate

Convert new users into verified crypto payment transactions and wallet interactions with better-qualified traffic sources.

Approach

To position Defiway as a top result in AI-powered search, we executed a full-stack AI SEO strategy, focused on ChatGPT, Perplexity, and other LLM platforms.

AI Technical SEO Setup

Performed a site-wide audit to fix crawlability, speed, and structure issues.
Integrated Schema.org markup, breadcrumbs, and structured FAQ blocks for LLM readability.
Ensured proper canonicalization and content hierarchy to align with LLM summarization patterns.

AI-Optimized Content

Created targeted articles and FAQs answering common ChatGPT queries.
All content was LLM-indexable, semantically rich, and cross-linked to improve citation likelihood.

Link Structure & Internal Optimization

Built internal content clusters for payment types, tokens supported, and integration docs.
Ensured content was query-resolvable (answer-first formatting + markdown-friendly).
Cleaned up legacy links and redirects to boost crawler flow and on-page trust signals.

Real-Time Analytics & LLM Tracking

Monitored ChatGPT and AI referrer traffic via UTM + GA4.
Measured conversion flow from AI visitors to transaction events.
Benchmarked against Google organic for clear side-by-side ROI analysis.

Results (30 Days)

Google Analytics dashboard showing ChatGPT referral traffic outperforming other sources with +24.88% user growth and +46% conversion rate for DeFiway crypto payment platform.

✅ ChatGPT outperformed Google by 1.6× on conversion rate

✅ Higher user intent, faster action, and deeper engagement

✅ No ads, no influencers — 100% AI search discovery

Conclusion

This case proves what forward-thinking teams already suspect: AI-first search isn’t a future trend—it’s outperforming Google right now.

By making Defiway the #1 answer in ChatGPT for targeted queries, we:

Boosted user acquisition by 25%
Delivered a 46% conversion rate
Beat Google’s performance without touching ads

As AI platforms continue replacing search, the brands that rank now will dominate later.

Testimonials

Valerii Brizhatiuk