How We Increased Trustpilot & CasinoGuru Ratings for iGaming Project

Learn how our crypto marketing agency helped an iGaming client build their online reputation from scratch.

Category:

4.1

Trustpilot rating

64%

CasinoGuru score boost

+120%

user acquisition

3x

higher conversions

About Client

Our client is a brand-new online casino operating under NDA, seeking to establish a strong and trustworthy reputation from the ground up.

Improve Your Reputation

Partner with experts in reputation management and review generation to enhance your brand’s trust and credibility.

Project Goals

1. Build a Strong Reputation

Establish a positive brand image by creating and managing high-quality Trustpilot and CasinoGuru reviews.

2. Boost Player Acquisition

Increase sign-ups and player activity by enhancing brand reputation and visibility.

3. Improve Review Score

Raise Trustpilot to 4.1 stars and CasinoGuru from 4.2 to 6.9, ensuring a positive perception.

4. Maintain Long-Term Reputation

Implement a review strategy to protect and strengthen the casino’s credibility over time.

Approach

1. Platform Selection

We identify the most effective review platforms based on the client’s niche, audience, and visibility to maximize impact and credibility.

  • Analyze audience relevance and platform visibility.
  • Select platforms aligned with the online reputation management strategy.
  • Get client approval on the final list.

2. Content Creation & Validation

We craft high-quality, platform-specific reviews that enhance credibility and resonate with target audiences.

  • Write authentic, customized reviews.
  • Optimize content using the best online reputation management tools.
  • Submit reviews for client validation before publishing.

3. Review Posting & Moderation

We ensure seamless review placement while complying with platform policies and moderation timelines.

  • Publish approved reviews on selected platforms.
  • Follow platform guidelines to prevent delays.
  • Monitor moderation timelines (ranging from hours to two weeks).
  • Ensure compliance with online reputation management standards.

4. Performance Reporting

We track review performance and provide data-driven insights to refine reputation strategies.

  • Deliver weekly reports on published reviews.
  • Monitor moderation status and key reputation metrics.
  • Adjust strategy using online reputation management tools.
  • Maintain transparency and continuous optimization.

Results

4.1 Trustpilot Rating

improved to 4.1 stars

+64% CasinoGuru Score

increased by 64% (from 4.2 to 6.9)

9.5 AskGamblers Rating

achieved 9.5 from 0

+120%

user acquisition

How To Boost Trustpilot Profile.
Trustpilot Review
How To Boost CasinoGuru.
CasinoGuru Review
How To Boost AskGamblers.
AskGamblers Review

Conclusion

By implementing a data-driven online reputation management strategy, we successfully transformed our client’s brand perception across major review platforms. Leveraging the best online reputation management tools, we boosted their Trustpilot rating to 4.1 stars, increased their CasinoGuru score by 64%, and helped them achieve a 9.5 rating on AskGamblers—establishing credibility in a highly competitive market.

This case study highlights the power of online reputation management in driving higher user acquisition (+120%) and tripling conversions. A well-executed strategy with proactive review generation, placement, and monitoring ensures long-term brand trust and sustained business growth.

Testimonials

Valerii Brizhatiuk

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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

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We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

Terry Na

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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