How to Create a 200K+ Views Viral Video for a Crypto Project

Swisstronik is a modular blockchain ecosystem focusing on safety, privacy, and compliance. They needed a branded 3D video to clearly convey their core concept to both general audiences and potential investors.

1. Simplify Complex Concepts: Break down intricate blockchain technology into easily digestible visuals.
2. Highlight Key Benefits: Showcase Swisstronik’s unique features, including its privacy and security focus.
3. Investor Engagement: Create a polished presentation video to capture the attention of investors, clients, and developers.
4. Enhanced Client Value: In addition to the main deliverables, we took the initiative to create bonus video clips for social media and website integration as a complimentary service, showcasing our commitment to client success.

1. Briefing and Script Development

We began the project by conducting several in-depth meetings with the Swisstronik team to understand their vision, objectives, and key product advantages. These discussions informed the creation of a detailed script and storyboard.

Key Actions:

• Identified core messaging aligned with Swisstronik’s brand values.
• Developed a storyboard that outlined the visual flow of the 3D animation.
• Discussed bonus video requirements for platform-specific promotions.

2. Animation and Visualization

With the storyboard finalized, we moved into the animation phase, focusing on creating dynamic visuals that reinforced Swisstronik’s branding.

Key Elements:

• Camera and object animations designed to guide viewers’ attention smoothly.
• A minimalist color palette of black, gray, and red to emphasize reliability and security.
• The integration of 3D models to visually represent blockchain modules and data flow.

We also created bonus video clips featuring highlights of key product benefits that could be easily shared on social platforms and embedded into website sections.

3. Finalization

In the final phase, we polished the 3D models and added texture, lighting, and color corrections to ensure a cohesive and professional look.

Key Actions:

• Recorded a professional voiceover to enhance storytelling.
• Created a custom soundtrack and implemented sound design to align with the narrative.
• Delivered additional video versions tailored for Swisstronik’s website, integrating selected scenes directly into the product pages.
• Conducted final quality checks to ensure seamless playback and engaging visuals.

Platform Reach: The main video and bonus clips were successfully published on YouTube, Twitter, and other social media platforms, garnering substantial views and positive feedback.

Engagement Metrics:

• YouTube: 2,000+ views within the first week and over 200,000 views to date.
• Increased user engagement across Twitter and LinkedIn with a notable uptick in shares and comments.
• Integrated sections on the website helped boost on-site engagement, according to feedback from Swisstronik’s team.

“We are extremely satisfied with the result. The video captured the key aspects of our project, making complex technologies more comprehensible and helping us attract investor interest.”
— Swisstronik Team

By pairing strong storytelling with polished visuals and strategic distribution, ICODA’s 3D video elevated Swisstronik’s brand and helped secure over 200,000 YouTube views. The bonus clips further expanded social media reach, while investors and partners praised the video’s clarity and professionalism.

These results underscore the importance of combining storytelling, high-quality visuals, and strategic distribution to create a lasting impact.

If you want your project to stand out and connect with your audience, contact us! Our team is ready to bring your ideas to life through stunning visual storytelling.