Marketing Strategy for Meme Coins on TRON

Marketing strategy for meme coins on TRON

SunPump Marketplace Description

SunPump is a meme-token trading platform on the TRON blockchain that combines decentralized exchange (DEX) and social networking features. It allows users to create, promote and trade meme tokens – cryptocurrencies inspired by internet memes and trends. The platform utilizes smart contracts for secure and transparent transactions.

SunPump emerged amid the popularity of meme tokens, especially on the Solana blockchain, that trading volume and influx of new users. SunPump wanted to replicate the success. On August 21, SunPump’s daily revenue from commissions reached $560,000.  pump.fun has it at $368,000.

Strategies for promoting meme tokens on TRON

To Da Sun $TDS meme token

Token created on August 19, over the next 2 weeks the MC of the project was over $4 million. As of September 6, there are just over 400 tokenholders. 

Examples of mentions: 

The project bought ads on https://dexscreener.com/

The project does not have a large community or a large number of tokenholders behind it. The main source of MC is the market-making team and internal purchases.

SunWukong $SUNWUKONG meme token

The project was created on August 16, 2024. More than 16 thousand holders, MC $16mio. But the token gained real popularity after the project was mentioned by Justin Sun, Ilon Musk. 

Additionally, a PR campaign was conducted, which is viral and interesting for the audience:

Afro $AFRO meme token

The project was launched on August 18, targeting black people. The project was started by shilling on Twitter and its community of funders. 1750+ tokenholders and an MC of about 5 million.

Smart contract verification

The token verification can be done on Solidity Scan – https://solidityscan.com/quickscan.

It is worth paying attention to critical, high warnings first. Here is an example of token audit with such red flags:

Another item is holder distribution. The presence of large token holders clearly indicates the centralization of the project.