Testing product messaging in crypto without triggering “promotion” filters sounds nearly impossible. For us —… Testing product messaging in crypto without triggering “promotion” filters sounds nearly impossible. For us — it was an opportunity to build authentic community reputation through conversations. In 4 weeks, we deployed native comment-based research across YouTube and Reddit, securing 100% Top Comment placement and reaching 2.4M+ views — all while validating core value propositions with real user feedback.
Category:
total views reached
Top Comment placement (H2)
Top Comment placement (H1)
platforms tested
Test “KYC/privacy-aware onboarding” vs “Non-custodial/asset control” messaging with real crypto users.
Compare YouTube vs Reddit for long-term reach, engagement quality, and organic visibility.
Generate real debates, questions, and reactions from the crypto community without any promotional triggers.
We used personal, story-driven comments under relevant crypto content to simulate real user sentiment. This allowed us to test messaging without triggering spam filters or losing credibility.
Execution framework:
| Hypothesis | Core Message | What It Targets |
|---|---|---|
| H1: KYC messaging | “Privacy-aware onboarding” | Onboarding friction, trust in verification |
| H2: Non-custodial | “You control your assets” | Security, CEX risk, spreads, fees |


| Metric | Hypothesis 1 (KYC) | Hypothesis 2 (Non-custodial) |
|---|---|---|
| Top Comment Placement | 97.59% at delivery | 100% at delivery, 40% sustained |
| Total Reach | ~1,611,393 views | ~830,000 views (minimum) |
| Avg Reach per Comment | ~6,500 views | ~3,500 views (minimum) |
| Organic Share | 22% | 8% |
| Quality Signals | Doubts about KYC safety | Positive support for asset-control themes |


| Metric | Hypothesis 1 | Hypothesis 2 |
|---|---|---|
| Top Comment Placement | 38% | 66% |
| Organic Share | 12% (mostly off-topic) | 6% (confirms relevance) |
🟩 YouTube → Long-term visibility, high reach, strong indexing
🟨 Reddit → Fast reaction tests, short lifespan, higher volatility
Our native Reddit activity led to top Google visibility — amplified by AI-generated search features.
This means: Your community reputation on Reddit & YouTube doesn’t just influence humans — it shapes how AI models explain, summarize, compare, and recommend crypto products.

Your comment narratives → AI training data → AI Overviews surface it → users see it at the top of Google
| KPI | Result |
|---|---|
| Total views reached | 2.4M+ |
| Top Comment placement (YouTube H2) | 100% at delivery |
| Top Comment placement (YouTube H1) | 97.59% at delivery |
| Avg reach per comment (H1) | ~6,500 views |
| Platforms tested | 2 (YouTube, Reddit) |
| Organic debates generated | Real user responses, not survey noise |
| AI visibility impact | Top Google positioning via Reddit |
This campaign proves that comment-based testing is a powerful PMF tool for crypto products navigating strict promotional restrictions.
The client’s challenge:
The campaign delivered a full-funnel validation framework, successfully combining native community presence and organic engagement to achieve:
The approach is scalable: Replicate for new crypto/fintech products, new markets, new features, early GTM experiments, or messaging refinement cycles.
We are the team of experts that will support your business at all stages
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